News Topics

December 7, 2023

Runners take over the Coast this weekend

BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...

December 7, 2023

Can AI Find Your Perfect Fitting Running Shoe?

A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...

December 7, 2023

Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers

It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...

December 7, 2023

Pierer announces agreements to sell its Felt Bicycle and Raymon brands

Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager. The Austrian motorcycle and e-bike company also has agreed to sell its Raymon e-bike brand to its founders, Susanne and Felix Puello, and focus on its KTM,...

December 7, 2023

Unique Course and International Field at Inaugural Challenge Salinas

/ENDURANCE SPORTSWIRE/ – This Sunday, the first edition of Challenge Salinas will take place as the last race in the 2023 Challenge Family race calendar. A small but interesting pro field will cross swords in Ecuador, which could make for an exciting battle. The race – at least the women’s...

December 7, 2023

Record-Breaking Field Anticipated for 2024 Bank of America Chicago Marathon

CHICAGO /ENDURANCE SPORTSWIRE/ – The Bank of America Chicago Marathon will notify runners today of their selection status for the 2024 race. The excitement from this year’s record-setting event sparked unprecedented interest with more than 120,000 individuals applying for a chance to participate. Those who secure an entry into the race...

December 7, 2023

League of American Bicyclists Celebrates BikeInsure as Official Bike Insurance Partner

Washington, DC / December 7, 2023 /ENDURANCE SPORTSWIRE/ - The League of American Bicyclists is excited to announce our partnership with BikeInsure to offer League members a clear and comprehensive opt-in bicycle insurance policy. This partnership with BikeInsure emphasizes the importance of protecting bicycles and electric bikes, which are essential...

December 7, 2023

The Boston Globe Names OOFOS a Top Place to Work for 2023

BRAINTREE, MA (DECEMBER, 2023) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has been named one of the Top Places to Work in Massachusetts in the 15th annual employee-based survey project from The Boston Globe. The Top Places to Work 2023 issue published online at Globe.com/TopPlaces on the...

December 7, 2023

2024 San Jose Half Marathon & 8K Announces Special Olympics Northern California as Official Charitable Beneficiary

SAN JOSE, Calif. – (December 7, 2023) /ENDURANCE SPORTSWIRE/ - The San Jose Half Marathon & 8K to be held on Sunday, June 2, 2024 and produced by Bay Area based event organizers, Run Local® has announced Special Olympics Northern California (SONC) as its Official Charitable Beneficiary. Founded in 2012...

December 7, 2023

The RunnerBox and The RiderBox Release their Winter Edition and Increase Capacity for 500 New Subscribers

/ENDURANCE SPORTSWIRE/ – The RunnerBox and The RiderBox, a leader in the endurance gift and subscription industry, has debuted their most highly sought after box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in the past four years, the subscription service has announced they...

December 7, 2023

Inaugural GFNY Kota Kinabalu race this Sunday in Malaysia

/ENDURANCE SPORTSWIRE/ - GFNY Kota Kinabalu offers riders a race course of 130.2 km with 1109m of climbing. Start and finish are at Menara Tun Mustapha, the unique 400 foot glass tower built in 1976, located beside the blue waters of Likas Bay. “After GFNY Kuala Lumpur earlier this year,...

December 6, 2023

Joe Creason Park Hosts Thrilling Start to Nationals: Masters Riders Kick Off Championship Racing

LOUISVILLE, Ky.– Overnight rain and cool temperatures made for slick conditions during the morning races on the second day of the 2023 USA Cycling Cyclocross National Championships. Sunny skies and a steady breeze dried out the course to make for some of the fastest laps of the day in the...

December 6, 2023

The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize

The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...

December 6, 2023

Showcased

Suweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem

Portland, Oregon (December, 2023)/ENDURANCE SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just in time for the holidays – with delivery expected early in the new year. Aimed...

December 6, 2023

Cyclists Race Up America’s Steepest Street

The Dirty Dozen is a very cool race format. Rather than being a mass start race, There are waves of riders who softly pedal between the hills and race on the climbs. It is sort of like a reverse enduro! The course is intense. Twelve hard efforts like that are...

December 6, 2023

Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday

Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...

December 6, 2023

Showcased

Olympic American Sprinter Michael Johnson will headline The Boston Run Show 2024

/ENDURANCE SPORTSWIRE/ – The Boston Run Show is thrilled to announce that Michael Johnson, the four-time Olympic Gold medalist, and eight-time World Championship gold medalist, will be headlining as a keynote speaker at The Boston Run Show 2024. Following its debut in 2022, the major consumer expo returns to the...

December 6, 2023

B.A.A. Gives Back Grant Recipients Announced

BOSTON /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today announced the 13 recipients of the fall edition of the B.A.A. Gives Back Grant Program. The program supports nonprofits across Massachusetts that advance the B.A.A.’s mission of promoting a healthy lifestyle through sports, especially running, in order to build healthy communities....

December 6, 2023

TriDot and IRONMAN Join Forces to Provide Athletes an Unparalleled Training Experience

- Partnership provides coaches and athletes with the important tools and resources to prepare for successful race day - TriDot becomes the Official Training Platform and Swim Training Program of IRONMAN TAMPA, FL / DALLAS, TX (Dec. 6, 2023)/ENDURANCE SPORTSWIRE/ – IRONMAN and TriDot collectively announced today a multi-year partnership that...

December 6, 2023

XTERRA Paves the Way for Future Champions with All-New Youth Tour

XTERRA Youth Tour set to launch in 2024, offering a global platform for young off-road triathletes. Youth Tour includes Sprint and Super Sprint races across nearly 40 events, leading to the first XTERRA Youth World Championship in Trentino, Italy. Alignment with World Triathlon and governing federations will see 2024 Youth...

December 6, 2023

Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee

/ENDURANCE SPORTSWIRE/ - Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee. Perceev, an innovative new software as a service platform for endurance races, has partnered with double Olympic Triathlon Champion, Alistair Brownlee, MBE. Alistair needs no introduction to the world of endurance sports, with a...

December 6, 2023

What is BibRave?

/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently celebrated its 10-year anniversary, having created hundreds of marketing campaigns for races and brands across the industry. In keeping with the company’s Vision to “Move people and business to constantly evolve what makes them great,” BibRave’s marketing services have...

December 6, 2023

Prepare for Paris 2024 sport connected challenges on Kinomap app!

/ENDURANCE SPORTSWIRE/ – Between January and the end of the Olympic Games Paris 2024, runners, cyclists and rowers will be able to train remotely and sign-up to Paris 2024 connected sports challenges for free through the Kinomap app. Users from all around the world will discover the courses used by...

December 6, 2023

Mike Bone Announced as Chair of Catalina Island Special Events Committee

AVALON, Calif. /ENDURANCE SPORTSWIRE/ – The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while also ensuring the current high quality events taking place on the island...

December 6, 2023

Nix Biosensors and INFINIT Nutrition Join Forces to Provide Custom Hydration and Fueling Formulas

BOSTON, MASS — December 6, 2023/ENDURANCE SPORTSWIRE/ – Nix Biosensors, a leading innovator in biosensing technology, and INFINIT Nutrition, a renowned provider of personalized performance nutrition formulas, are excited to announce they’ve teamed up in the launch of INFINIT’s new Performance Lab Toolbox. With Nix’s state-of-the art sweat monitoring technology, athletes will...