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September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
September 18, 2020
USA Cycling announces 2021 Championships Schedule
COLORADO SPRINGS, Colo. – While 2020 has been a difficult year for competition, USA Cycling is looking ahead to 2021 to continue its history of providing great National Championships across all cycling disciplines. With a priority on the safety of all involved at our Nationals Championships, all dates and locations...
September 18, 2020
USA Cycling announces High School Cycling Festival
COLORADO SPRINGS, Colo. – USA Cycling today announced a new High School Cycling Festival to take place July 8 – 11, 2021 in Winter Park, Colorado. The festival, open to all high school riders and their families, will provide opportunities to participate in ride events, seminars, and clinics; meet college...
September 18, 2020
USA Cycling Names 2020 UCI Mountain Bike World Championship Teams
COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that will take place in Leogang, Austria on October 7-11, 2020. With the postponement of both Mountain...
September 18, 2020
USA Cycling Names 2020 UCI Road World Championship Elite Teams
COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States in the Elite Men’s and Women’s Time Trial and Road Race at the 2020 UCI Road World Championships that will take place in Imola, Italy on September 24-27, 2020. The competition formatting has been...
September 18, 2020
Toronto Women’s 416 Run Challenge
Toronto, Canada (September 17, 2020) - Toronto Women’s Run Series today kicked off a brand new exciting virtual Challenge geared to keep women running, walking and actively pursuing their goals, even if regular race events remain in limbo for now. The 416 Run Challenge (416runchallenge.ca) is a first of its...
September 18, 2020
Professional Triathletes Organisation Supports Spanish Triathlon Championships with 15,000 Euro Prize Purse
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a 15,000 EURO professional prize purse for the Spanish Middle Distance Triathlon Championships to be held on September 26, 2020 in Bilbao. The Biscayan capital is set to host the ninth edition of this event. The 1.9k swim...
September 18, 2020
Beyond Monumental Announces “Marathon In A Month” Edition of the 2020 CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS – (September 18, 2020) – Beyond Monumental has a new registration category for it’s 2020 signature event, the CNO Financial Indianapolis Monumental Marathon. The newly established “Marathon in a Month” category will allow participants to complete 26.2 miles over the course of one month, broken in to shorter segments...
September 17, 2020
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...
September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
September 17, 2020
Former track and field boss gets two years in prison
Former track federation president Lamine Diack was sentenced Wednesday to two years in prison for corruption during his nearly 16-year tenure at the IAAF, most notably a scheme that allowed Russian athletes who paid millions in hush money to keep competing when they should have been suspended for doping. Read more on...
September 17, 2020
Event Southwest Ramps Up Fulfillment Services to Support Virtual Events
Dallas, Texas - Event Southwest, a Dallas- and Austin-based event production, timing and fulfillment company has bolstered existing operations to continue to serve the growing packet mailing demand of the country’s events. Event Southwest’s vetted and professional team has been providing fulfillment services for events since 2000and thoroughly understands the...
September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
September 17, 2020
P3R Launches First-Ever Explore Your Parks Adventure in Partnership with Allegheny County Parks to Promote Corporate Wellness
PITTSBURGH, PA (September 17, 2020) – P3R, Allegheny County Parks and Allegheny County Parks Foundation team up to offer the first-ever Explore Your Parks Adventure to promote corporate wellness within the FedEx Corporate Challenge community. During the month of October, FedEx Corporate Challenge runners are encouraged to complete a 3-mile...
September 17, 2020
Rock ‘n’ Road Trip head east for Rock ‘n’ Roll VR Philadelphia, offering participants a virtual tour of the city of brotherly love with half marathon, 7.6K, 5K and Remix Challenge options
TAMPA, Fla. / PHILADELPHIA, Pa. – After another fun fueled virtual weekend that saw 10,000 participants hit the virtual star-studded boulevards of Los Angeles, California, the Rock ‘n’ Road Trip Tour Bus will head back east to Philadelphia, Pennsylvania in place of the recently retired classic on the Rock ‘n’...
September 17, 2020
Voting now open in RaceRaves “Best Racing Cities in the U.S.” poll
Los Angeles, CA (September 17, 2020) — RaceRaves, the leading online race finder and reviews community for runners and endurance athletes, has launched a nationwide poll to showcase the best racing cities in the United States. Created in part to rekindle enthusiasm within the embattled endurance sports industry, the timely...
September 17, 2020
Beirut Marathon Association to Host Virtual 5k to Bring Light to the City After Recent Tragedy
To support and bring relief to the people of Beirut, who are continuing to struggle after a tragic explosion in August, the Beirut Marathon Association will be hosting a global virtual 5k called Embrace Beirut. All of the proceeds collected from the virtual event will be donated to the Lebanese...
September 16, 2020
Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures and the Amazon Alexa Fund and existing investors including True, Highland...
September 16, 2020
London Marathon to cut prize fund by nearly half for next month’s race.
The London Marathon is to cut its prize fund for next month’s race by nearly half because of the financial hit from the Covid-19 pandemic. Last year organizers awarded $313,000 in prize money to elite athletes, with another $850,000 up for grabs in time bonuses. However, for the first time there will be a...
September 16, 2020
Zwift lands whopping $450 million in funding ked by KKR.
Zwift, a 350-person, Long Beach, California-based online fitness platform that immerses cyclists and runners in 3D-generated worlds, just raised a hefty $450 million in funding led by the investment firm KKR in exchange for a minority stake in its business. Zwift has now raised $620 million altogether and is valued at north...
September 16, 2020
Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition
BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S. Santa Cruz CEO Joe Graney will join the...
September 16, 2020
J&A Racing welcomes Brooks Running as the Official #RunHappy Partner for the 2020 fall virtual race season
September 16, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, is thrilled to welcome Brooks Running to its race series. Brooks Running will serve as the #RunHappy Partner of J&A Racing’s fall virtual running events kicking off with the Old Point National Bank...
September 16, 2020
Challenged Athletes Foundation 2020 Community Challenge Presented by Vega Gains Momentum Going into Back Half
Watch the Week 6 Challenge Digest here SAN DIEGO, CA – (September 16, 2020) – In just six weeks of launching, the first-ever 2020 CAF Community Challenge presented by Vega has raised nearly $700,000 to support individuals with physical challenges. Close to 700 participants have from across the globe are...
September 16, 2020
Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...
September 15, 2020
Sea Otter Play virtual event opens Thursday with 250+ brands
Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Sea Otter Play also includes...
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