News Topics
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June 9, 2021
The Best Type of Exercise? A Blood Test Holds Clues
a fascinating new study of more than 650 men and women suggests that the levels of certain proteins in our bloodstreams might foretell whether and how we will respond to various exercise regimens. NYT (paywall)
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June 9, 2021
Professional Triathletes Organisation Announces the “Voice Of Cycling” Phil Liggett as Head Anchor for The Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has enlisted the talents of multi-award winning anchor Phil Liggett to head the live coverage of the PTO’s flagship event – The Collins Cup on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia. The Collins Cup is...
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June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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June 9, 2021
USA Cycling Releases Olympic Team Kit by CUORE
COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...
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June 9, 2021
U.S. Goalball Teams Announced For Tokyo 2020 Paralympic Games
FORT WAYNE, INDIANA (June 9, 2021) – The United States Association of Blind Athletes has revealed the 12 athletes selected to represent Team USA at the Tokyo 2020 Paralympic Games in the sport of goalball. The announcement was made Wednesday at Turnstone Center, an official U.S. Olympic & Paralympic Training...
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June 9, 2021
Discovery to Become Triathlon’s New Home in Europe
The Professional Triathletes Organisation (PTO) and Discovery have agreed a partnership that will see The Collins Cup screened exclusively across Europe through Eurosport, Discovery’s leading multi-sport brand. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new...
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June 9, 2021
After Bite® Earns No. 1 Pharmacist Recommendation for Insect Bite and Sting Management for Third Consecutive Year
LITTLETON, N.H. (June 9, 2021) – As mosquito, bee and insect season ramps up, U.S. News & World Report and Pharmacy Times® recognize After Bite® as the No. 1 brand recommended by pharmacists for the third year in a row and every year since the category’s inception. For more than...
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June 9, 2021
Team Master Spas athlete James Lawrence Completes Conquer 100 Challenge
FORT WAYNE, Indiana — Master Spas, the world's largest swim spa manufacturer, congratulates “Iron Cowboy” James Lawrence on the completion of his Conquer 100 challenge. "We are very inspired by James Lawrence and his relentless pursuit to redefine the impossible," says Kevin Richards, Vice President of Sales and Marketing. "We are...
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June 8, 2021
Top swimmers unionise in bid for improved athlete rights
Several of the world’s top swimmers have formally established a new independent representative body in a bid to improve athlete rights in the sport and give competitors a greater say in governance matters. SportsPro
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June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
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June 8, 2021
Sporting Goods Giants Continue Seeing Record Numbers
Academy Sports reported its Q1 earnings Tuesday, highlighting a recent string of record-breaking quarters in the sporting goods industry. The company saw its highest-ever gross margin, increasing 89.2% to $563.7 million. Net sales jumped 39.1% year-over-year to $1.58 billion. But Academy Sports isn’t the only sporting goods store trending upward. Front Office...
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June 8, 2021
2021 Urban World Championships Closes with BMX Flatland
MONTPELLIER, FRANCE – The USA Cycling BMX Flatland team competed today in Montpellier, France at the 2021 UCI Urban World Championships. Terry Adams (Hammond, La.), Matt Wilhelm (Naperville, Ill.), and David (Bo) Wade (Redondo, Calif.) made the trek over to Europe to compete in the championship. The contest started with 20 men from all over...
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June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...
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June 8, 2021
USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the...
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June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
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June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
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June 8, 2021
Sipping a Pink Beverage Preride May Boost Your Endurance and Power
Drinking a beverage with a pink color before a ride may boost your endurance and power as opposed to reaching for regular, clear water, new research shows. Yahoo! Life Psychologically, it’s common to associate the color pink with sweetness, and we tend to reach for sweet tastes before exercise in anticipation of using...
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June 8, 2021
Hashimoto insists Tokyo 2020 will go ahead as 10,000 volunteers quit over COVID-19
It has been reported that 10,000 of the 80,000 volunteers for the Games have quit, largely because of coronavirus fears. However, Tokyo 2020 President Seiko Hashimoto insists this year’s Olympic and Paralympic Games will take place as planned - unless the majority of teams are unable to travel to Japan...
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June 8, 2021
US Trail Running Conference announces theme for 2021 – Trail Running as a Restorative Sport
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...
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June 8, 2021
Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes, today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...
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June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
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June 8, 2021
2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.
BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...
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June 8, 2021
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...
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June 8, 2021
Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...
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June 7, 2021
The Great U.S. Bicycle Shortage
A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports