News Topics
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July 14, 2021
Aquasphere Partners with Escape from Alcatraz Triathlon™
SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...
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July 14, 2021
bRUNchatarians Rejoice at the Introduction of The bRUNch Olympics
DENVER - July 14, 2021- bRUNch Running, a Denver-based running community, launches The bRUNch Olympics, a 2-week challenge filled with daily track events or cooking competitions. From July 23 - August 8, bRUNchatarians across the United States will compete in individual and team events to see what they are made...
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July 14, 2021
L’tape by Tour de France lands in Edmonton Alberta Canada
Edmonton is set to bring another world class sporting event to town in August 2022. In collaboration with MB Events and Amaury Sport Organization (A.S.O), Edmonton will host L’Étape Canada by Tour de France on August 14, 2022. L’Étape by Tour de France brings authentic Tour de France-style amateur races...
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July 14, 2021
J&A Racing and haku Extend Partnership To Continue Driving Exceptional Participant Experiences Through Innovation
In continuation of their longstanding and successful partnership, J&A Racing and haku, an unparalleled technology partner, have announced the extension of their strategic partnership through a multi-year agreement. The partnership extension empowers J&A Racing to continue providing their extensive community with the most superior experiences, while enabling them to move...
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July 14, 2021
GFNY Peru decided in sprint after 128 km high-altitude racing around Cusco
Andre Gonzales (Peru) took the win in a close 2-man chase with Alonzo Gamero at GFNY Peru in the Andean mountains this past Sunday. After having raced almost 100 km in an extremely high-altitude setting with start and finish in Cusco, the race was to be decided only after riders...
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July 13, 2021
Barebells Introduces Plant-Based Spin on Bestselling Protein Bars
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...
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July 13, 2021
ACSM / Anthem American Fitness Index to Reveal 2021 Fittest Cities
The American College of Sports Medicine and the Anthem Foundation published its annual American Fitness Index ranking the nation’s 100 most populous cities by 34 variables of personal health behaviors, outcomes and community indicators such as air quality and walkability. Find out how your city rated here.
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July 13, 2021
Marathons Are Back: Why Races Are Key for Brands Looking to Extend the COVID-19 Running Boom
With COVID-19 forcing people to find ways outside of the gym to stay fit, leading running brands have forged bonds with new runners and strengthened relationships with the experienced. As the world opens back up, the key to securing them all for the long haul might be in races. Footwear...
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July 13, 2021
What will happen to athletes who test positive for COVID-19 at the Olympics?
The International Olympic Committee (IOC), along with the respective International Federations, has developed the Tokyo 2020 Sport-Specific Regulations (SSR) to determine how any confirmed COVID-19 cases will be handled at the Games. Can you guess what they will do? Canadian Running Mag
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July 13, 2021
As Virus Cases Speed Up, Seoul Tells Gym Users to Slow Down
Treadmills can go no faster than a brisk walk, and songs must fall below 120 beats per minute, under new regulations that confused some exercisers in South Korea. “It seems weird to me,” one said. NYT
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July 13, 2021
BibRave’s Marketing Success Boosts Missoula Marathon Registration, Partnership to Renew through 2022 Race Event
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the Missoula Marathon to provide extensive marketing services in the lead up to the 2021 Virtual Missoula Marathon, Half Marathon, & 5K. BibRave’s in-depth knowledge of the running industry and Missoula’s marketing needs led to significant...
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July 13, 2021
iFIT Acquires Sweat, a Leading Digital Fitness App for Women
(LOGAN, Utah, July 13, 2021) iFIT Health & Fitness Inc. (“iFIT”), a global leader in connected fitness software, content and equipment, today announced it has acquired Sweat, a leading platform for women's health and fitness. The acquisition of Sweat expands iFIT’s presence in the global digital fitness market, and accelerates...
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July 13, 2021
EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling
(July 13, 2021; NEW YORK, NY) EF Education - NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the three-week Tour de France. Beginning in late 2020, EF Education - NIPPO riders worked with...
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July 13, 2021
F45 Training Reveals More About IPO In Revised Filing
In a revised S-1 form filed with the Securities and Exchange Commission for its initial public offering (IPO), F45 Training, Austin, Texas, revealed that it expects to sell 20.3 million shares to the public at $15 to $17 per share. If all goes as planned, the company could be valued at $1.45...
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July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021– The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and manufacturing...
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July 13, 2021
Rotary Knysna Cycle Tour goes Virtual with ROUVY for the Challenge and the July 17th Race
KNYSNA, South Africa/ July 13th, 2021– The 2021 Rotary Knysna Cycle Tour, initially planned to offer cyclists both a real and a virtual experience of its iconic routes, will now take place only as an online edition on ROUVY. Due to a prompt ban on public events in South Africa,...
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July 13, 2021
Professional Triathletes Organisation Announces Broadcast Presentation Team for The Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced the full broadcast presentation team for the live coverage of the PTO’s inaugural flagship event The Collins Cup- a new race format modelled after the Ryder Cup, which will see teams of European, International and USA athletes pitted against one another...
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July 13, 2021
Ten Days * A Thousand Miles
1000 MILES TO LIGHT is an Ultra Running Event starting August 14 in the Australian Outback and finishing August 24 at the Byron Bay Lighthouse. This event features America's Ultra Running Team: DEAN KARNAZES * SAMANTHA PRUITT * SHAN RIGGS * KATIE VISCO This Endurance Event is an ultra footrace, relay...
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July 13, 2021
Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes
SANTA MONICA, Calif., July 13, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s...
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July 13, 2021
GiveSignup | RunSignup Mid-Year Trends Data Shows Normal Registration Patterns and a Decline of Young Participants
Moorestown, NJ – GiveSignup | RunSignup, the leading technology provider for endurance and fundraising events, released preliminary registration data from the first half of 2021 to provide key metrics on the recovery of the events industry. The report includes some expected findings, (such as the rapid increase in in-person events)...
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July 13, 2021
AdventureCORPS Presents the Badwater 135 Ultramarathon on July 19-21, 2021
Lone Pine, CA: On July 19-21, 2021, AdventureCORPS will present its legendary BADWATER® 135 Ultramarathon, the 135-Mile World Championship. Now in its 44th year - with the 2020 race canceled last-minute due to the pandemic - this world-renowned event pits up to 100 of the world's toughest athletes against one another...
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July 13, 2021
Challenge Platform sodisp.com Enables Partner Integrations using White-labeling, API, and Embedding
We strongly believe in open partnerships with our customers to bring the best possible experience to participants. We are now taking the next step by opening our API and allowing partners to embed result pages on their own websites at no additional costs. Finally, we allow partners to integrate our...
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July 12, 2021
ASICS Launches NFT ‘Digital Footwear’ at Auction This Week
Another wave of the future — digital footwear — is here. ASICS’ new footwear collection isn’t actually footwear at all … it’s a massive 189-piece collection of nine ASICS digital footwear products. And all the products will be up for grabs via NFT. GearJunkie
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July 12, 2021
Athletes more likely than non-athletes to have irregular heartbeats
Researchers analyzed 13 studies between 1990 and December 2020 which examined the health of athletes who took part in sports including cycling, running, swimming, Nordic skiing, orienteering, rowing, football, rugby and netball. The studies included data on 70,478 participants. Researchers found the risk of atrial fibrillation was 2.46 times higher among...
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July 12, 2021
10th Annual Crusher in the Tushar presented by the Creamery Brings Top Gravel Cyclists to Beaver, Utah
Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s Tushar Mountains outside of Beaver, Utah this past Saturday, July 10. This uniquely formatted gravel race...