News Topics

January 7, 2021

2021 Spartan Trail World Championship announced with new format and events reaching the global trail running community

BOSTON (January 7, 2021)– Spartan, the world’s leading endurance sports and wellness brand, has stepped up to the trail running world in a complicated year. Having cancelled its inaugural season as a result of the global pandemic, the Spartan Trail World Championship kicks-off with some of the most prestigious races...

January 7, 2021

Super League Triathlon appoints Sport Collective GV6 to develop commercial strategy roll out

Super League Triathlon, the world’s premier elite swim-bike-run series, has appointed Sport Collective GV6 to support the development and implementation of its commercial strategy. Super League Triathlon pitches the very best athletes against each other in quick and exciting race formats in destinations across the globe. It’s game-changing race formats have...

January 7, 2021

UTMB® Mont-Blanc: registration is open

Everything’s ready for the 18th edition of the UTMB® Mont-Blanc. Registration will open in January, and will take place over 3 phases. This is the moment where runners and organization start preparing for the new edition of the event. After the cancellation of the 2020 UTMB® Mont-Blanc, the whole community...

January 7, 2021

Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021

OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...

January 7, 2021

United Endurance Sports Coaching Academy Launches First Ever Ultrarunning Coach Certification

Highlands Ranch, CO – January 7, 2021 – United Endurance Sports Coaching Academy (UESCA), in partnership with renowned ultrarunning coach and author, Jason Koop has developed the first ever ultrarunning coach certification. The certification launched on 1/1/21 and is 100% online, including the testing. As a leader in endurance sports...

January 7, 2021

B.O.A. Begins Year with Strategic New Hires

B.O.A. (Brea, CA), known for its cheeky print running shorts, is kicking off 2021 optimistically with two new strategic positions. Louise Chan, Activewear Designer, has experience in high fashion, athleisure, and sports apparel design. She’s prepared to refresh the product range with style and function. Christy Slye, EVP Sales &...

January 6, 2021

Emerald Acquires Company Behind Elastic Suite

Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf

January 6, 2021

Endurance Exchange request for proposal for 2021-23 conference now available

USA Triathlon has released the Request for Proposal for the next Endurance Exchange, set to occur in late 2021 or early 2022, then again in late 2022 or early 2023. This is open to all convention and visitors bureaus, sports commissions, and event venues interested in hosting USA Triathlon's premier...

January 6, 2021

More Than Ever, Triathlon Clubs Matter

When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn from. triathlete

January 6, 2021

Bike brands suspending distribution to the UK due to Brexit

The United Kingdom’s exit from the European Union on Dec. 31, 2020 has produced effects that have impacted the cycling industry. The UK imposed new rules for taxation on foreign imports, thus steering some brands away from distributing in the UK entirely. VeloNews

January 6, 2021

ATRA celebrates 25 years with a new and refreshed look

Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...

January 6, 2021

US Trail Running Conference launches webinar series

Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference, announces a webinar series geared to trail race directors that will feature monthly presentations on key subject areas that are critical for race directors to manage successful, viable, and sustainable events. The first of nine webinars will be...

January 6, 2021

USA Triathlon to Host #DreamingSeason Virtual Challenge Presented by Amp Human

COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host the first-ever #DreamingSeason Virtual Challenge presented by Amp Human— a virtual swim, bike and run event offering beginner and veteran triathletes alike the chance to start 2021 on an active and healthy note. Registration is open now for the individual...

January 6, 2021

MYLAPS and Le Champion extend partnership

Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...

January 6, 2021

Swim for Alligator Lighthouse Registration is Open

Islamorada, Florida – In 2021, the Friends of Pool will again host its annual Swim for Alligator Lighthouse on Saturday, September 11th. Swim for Alligator Lighthouse was established by the non-profit, Friends of Pool, in 2013 to create awareness of the historic Alligator Lighthouse and raise funds for aquatic program...

January 6, 2021

Professional Triathletes Organisation Announces Appointment Of Tim Godfrey As Chief Marketing Officer

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has appointed Tim Godfrey as Chief Marketing Officer. Godfrey will be a part of the leadership team at the PTO, reporting directly to CEO, Sam Renouf and will be responsible for heading the organisation’s global media and marketing strategy. Throughout...

January 5, 2021

A OnePlus fitness tracker is on the way — here’s what we know

OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG

January 5, 2021

Most Fitness-Friendly Places for 2021

To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...

January 5, 2021

There’s a New Way to Choose the Right Running Shoe

Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside

January 5, 2021

Bikerumor Editor’s Choice Awards are Live!

Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...

January 5, 2021

Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.

Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...

January 5, 2021

World Champion Emma Coburn Joins COROS Pro Athlete Team

Tustin, CA, January 5, 2021 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Steeplechase Champion, Emma Coburn, to its Pro Athlete Team. This partnership solidifies the brand's commitment to all runners, irrespective of distance or surface. COROS is dedicated to creating a comprehensive training platform...

January 5, 2021

Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series

Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...

January 5, 2021

‘Fermare la Duchenne’ – DataSight Announces A Charitable Cycling Challenge on ROUVY To Fight for a Cure for Duchenne Disease

Antwerp, Belgium / January 5, 2020 - Datasight, a Google Cloud and Looker partner with offices in Belgium and The Netherlands, is devoted to support charity organizations that collect funds to stimulate scientific research. The company organized a charity challenge together with ROUVY to raise awareness and help the Duchenne...

January 5, 2021

New Survey: More than 2/3 of Respondents Say Their Health and Fitness has been Negatively Impacted During 2020

Chanhassen, Minn. – According to a new survey, a majority of people have reported gaining weight, losing muscle and struggling with their mental health during the past year.Life Time, the nation’s premier healthy lifestyle brand which owns and operates more than 150 health club destinations and produces more than 30...