News Topics
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February 23, 2021
Outdoor Retailer Will Return to an In-Person Event This Summer, Shifts Show to August
After having to go virtual with multiple events due to COVID-19, Outdoor Retailer will return to an in-person event this summer, two months later than usual. Footwear News
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February 23, 2021
IRONMAN Virtual Club Launches 2021 IRONMAN VR All-Terrain Series Bringing Stunning Geographic Elements of Iconic Race Locations Around the World to the Virtual Racing Community
- Six-month-long training program includes weekday workouts, month-long challenges and virtual races that will take IRONMAN VR athletes on a tour of various terrains that make up some of the best IRONMAN and IRONMAN 70.3 race destinations - New series to include two IRONMAN VR Championship Series virtual races offering athletes the...
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February 23, 2021
USA TODAY NETWORK Ventures Virtual Events Raise $500,000 for St. Jude Children’s Research Hospital
Memphis, TN – February 23, 2021 – Runners, walkers, and superheroes across the United States came together to raise more than $500,000 for St. Jude Children's Research Hospital® through virtual races and endurance activities in 2020 and early 2021. USA TODAY NETWORK Ventures hosts virtual endurance events including the Allstate...
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February 23, 2021
Stages Cycling release 2.5 Firmware for Dash and introduces Smart Profiles
BOULDER, CO - February 23, 2021 - Stages Cycling announced the release of 2.5 Firmware for Stages Dash M50 and L50 GPS Cycling Computers. This new firmware adds Smart Profiles to Dash, which automatically configure screens and data fields based on paired sensors before every ride. Smart and Adaptable After...
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February 23, 2021
Youth Cycling Coalition Announces Partners and Launch of Pilot Program
BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program in Morgantown, West Virginia. Founded in 2019 with leaders from youth cycling programs across the...
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February 23, 2021
2021 Gran Fondo World Tour® Virtual Championship starts with a race, the “Ordino-Arcalis ROUVY Virtual Challenge”, on Feb 27th
Andorra la Vella, Andorra / February 23, 2021 - The Gran Fondo World Tour (GFWT®) will continue to operate the Tour in 2021 despite the COVID related uncertainty affecting the early part of the cycling season. As countries gear up to roll out vaccines and international air travel remains restricted, the...
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February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
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February 23, 2021
10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022
BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations and...
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February 23, 2021
UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...
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February 23, 2021
Brazos Bend 100 is Back for 2021 as the USATF 100 Mile Trail National Championship and a Western States 100 Qualifier
Houston, Texas (February 23, 2021)– Trail Racing Over Texas (TROT), announces that its most popular race, the Brazos Bend 100, is back for 2021. This year’s edition of the largest 100 miler in Texas will take place on December 4-5th in Brazos Bend State Park in Needville, TX. Brazos Bend...
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February 23, 2021
Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America
Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...
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February 23, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
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February 23, 2021
Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...
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February 22, 2021
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside
Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...
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February 22, 2021
Jogger who had COVID knew something was wrong after his run — very wrong
Larry VanDusseldorp tested positive for COVID-19 on Oct. 1, returned to work 24 days later, resumed jogging, and in late November, following a run, suffered a heart attack caused by a COVID-related blood clot. Miami Herald
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February 22, 2021
SRAM acquires Time road and mountain bike pedal business
SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar
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February 22, 2021
Hylete’s Revenues Slide 12 Percent In 2020
Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9% from $12.6 million in 2019, gross margin of 51% in Q4 2020 versus 43% in Q4 2019 and Q4 2020 net revenues of $3.3 million versus $4.1 million for Q4 2019. SGB Media
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February 22, 2021
Study finds 20% of people are genetically resilient to the cold
The authors of the study found that people who lack the protein α-aktinin-3 are better at handling harsh weather conditions, and might be better distance runners. Canadian Running
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February 22, 2021
Margaritaville partners with Easy Day Sports to launch virtual Margaritaville Run
Margaritaville (February 22, 2021) – It’s the most relaxed race experience outside of Key West and the perfect pour of motivation to get out the door; the Margaritaville Run will launch registration on Monday, February 22 – National Margarita Day. It’s 5 kilometers somewhere (3.1 miles), and virtual race participants...
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February 22, 2021
Injinji Partners with Ultrarunning Champion Jeff Browning
SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins at prolific trail events including the Hardrock 100, the Big Horn 100 and the Cascade...
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February 22, 2021
Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a weekend brunch, the Short Stack Waffle brings the maple flavors of a fresh plate of...
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February 22, 2021
The “Tour de Okinawa” extends virtually with ROUVY, enabling cyclists to race on the roads of the Tour from their homes
Nago, Okinawa, Japan / February 22, 2021 - The Japanese annual event of "Tour de Okinawa" has partnered with ROUVY to release 3 of its Tour routes for immersive, augmented virtual cycling experience. To highlight the occasion, a 1-month Challenge has been announced for cyclists worldwide to try out and enjoy...
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February 22, 2021
KINeSYS Champion Applications Open for 2021
Vancouver, Canada - KINeSYS Performance Sunscreen is preparing for the launch of its 2021 Ambassador Program. Now in its third year, the hugely successful program will once again be growing the Champion community, and featuring over 80 Ambassadors. KINeSYS is inviting individuals to apply from Canada, the USA and Australia,...
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February 20, 2021
Wells and Smith both take a triumphant win on the new Integrity Homes Challenge Wanaka course
Glendhu Bay, Lake Wanaka, New Zealand (20 February 2021) – The Integrity Homes CHALLENGEWANAKA Festival Challenge Half and Garth Barfoot Aquabike saw 800 happy competitors enjoy the new course out in Glendhu Bay on a spectacular day Wānaka day. 2019 winner Hannah Wells repeated her success with a triumphant win...
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February 20, 2021
Everything you need to know about the Tokyo Olympics
After an unprecedented year-long delay, the Tokyo Olympics are on course to take place this summer, with fans wondering what to expect from the global sporting event. The Washington Post
