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January 28, 2021
‘Great American Ride’ Virtual Cross-Country Cycling Event Kicks Off on March 20
Richmond, VA –In the second edition of the ‘Great American Ride’ hosted by Sports Backers in partnership with Rails-to-Trails Conservancy, participants in teams of four, eight, or 12 will attempt a virtual ride across America. The virtual route tracks along the developing 3,700-mile Great American Rail-Trail™, a signature project of...
January 27, 2021
Should Men and Women Race the Same Distance?
Several British stars, including Paula Radcliffe, recently spoke out against an initiative to equalize cross-country distances for male and female athletes. The debate is more complicated than it seems. Outside
January 27, 2021
Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform
New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to deploy their services directly to customers. Front Office Sports
January 27, 2021
Giro Launches the Contour RS Goggle
(January 27, 2021 - Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the Contour RS (Reduced Size) features a smaller toric lens shape, utilizes Giro’s premium VIVID lens...
January 27, 2021
Hyperice Acquires Another Sports Recovery Firm
Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports
January 27, 2021
LA Marathon Rescheduled Again Due to Coronavirus
The 2021 Los Angeles Marathon 36th edition of the annual race is now set for some time in the fall. NBC Los Angeles
January 27, 2021
The North Face Just Dropped the First Carbon-Plated Trail Running Shoe
After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook
January 27, 2021
City of Coronado celebrates 130-year anniversary with Easy Day Sports
Coronado, CA — January, 27, 2021 - Walk, bike, surf, or run. If you noticed more of your neighbors outside exercising last year, it wasn’t because the gyms were closed. Almost 3,000 people committed to covering 130 miles to celebrate the City of Coronado’s 130th birthday in 2020. The citywide “Coronado 130 Virtual Challenge: Actively Celebrating 130...
January 27, 2021
ROUVY Announces Virtual “Travel The World Racing Series” presented by ELITE Cycling and Santini
January 27, 2021 - From February 2nd - 7th, the global cycling community will be competing virtually on beautiful, real-life race courses across 5 countries. Together with ELITE Cycling and Santini, ROUVY launches an open virtual race series that will visit famous climbs and parcours in Italy, Australia, Switzerland, France...
January 27, 2021
CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...
January 27, 2021
Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...
January 27, 2021
US Trail Running Conference Debut Webinar a Success
Estes Park, CO– The first webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday January 21. The content focused on and explored the future of safe trail races during the COVID pandemic. Active at Altitude, organizers of the US Trail Running Conference and...
January 27, 2021
RunSignup | GiveSignup’s Annual RaceTrends Report Shows 48.1% Participation Decline, Gradual Recovery
Moorestown, NJ – RunSignup | GiveSignup released their Annual RaceTrends Report evaluating the state of the endurance industry. The impact of COVID-19 was reflected in every data point for 2020 as the evolution of events from in-person to virtual and back again caused eye-catching participation declines, shifts in marketing strategies, and an increased...
January 27, 2021
Host photo contests and more with Race Roster’s latest gallery updates
London, ON (Wednesday, January 27, 2021) - Race Roster’s photo platform now offers additional opportunity to increase participant engagement and provides users with a great viewing and searching experience. “We are confident that our latest enhancements to our photo platform will help our customers in a variety of ways” says...
January 27, 2021
Zone3 Becomes Official Partner of United States Masters Swimming
SARASOTA, Fla. — Zone3 has become an official partner of U.S. Masters Swimming, the two organizations announced on Wednesday. Zone3 will be the title partner of an open water virtual event to be hosted this summer on Swim.com, and will provide benefits and engagement opportunities for USMS members. “Open water...
January 26, 2021
NPD Report: Athletic Footwear And Activewear Sales Decline in 2020
U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and underwear posted gains. SGB Media
January 26, 2021
2021 Boston Marathon Is Scheduled For October 11; All Six World Marathon Majors to Be Contested in 6-Week Span
The race had already been postponed from its traditional April spot and remains to this day as the only World Marathon Major to announce a date for its 2021 edition. However, it will only take place if Massachusetts’ reopening plan allows for road races by the fall. Lets Run
January 26, 2021
USA Triathlon of Colorado building sells for $4.65M
The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal
January 26, 2021
Mammut Wins Outdoor Retailer Innovation Award With Sustainable Rope Collection
(Williston, VT) Jan 26, 2021 -- Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care Classic Rope, launching February 2021, was awarded the title by the Outdoor Retailer Innovation Awards judges,...
January 26, 2021
Ready.Set.MOVE. Kicks Off 2021 With First Quarter Box
PITTSBURGH, PA (January 26, 2021) – In a time of new year resolutions, Ready.Set.MOVE. prepares to ship out its first quarter’s box, filled with workout goodies that will not only help runners achieve their goals but also provide a little inspiration, too. It includes everything from a Brooks Running winter headband...
January 26, 2021
CTS Welcomes New Coaching Development Director and Sales and Marketing Coordinator
(Colorado Springs, CO – January 26, 2021) - CTS, a pioneer in the endurance coaching and camps industry, today welcomed Calla Ballietta to the company as Sales and Marketing Coordinator, and announced the promotion of CTS Coach Chantelle Robitaille to a new role as CTS Coaching Development Director. Chantelle Robitaille...
January 26, 2021
iFit Interactive Fitness Crosses 4.5 Million Member Mark As ACSM Names Online Training The Top Fitness Trend For 2021
(Logan, UT) - January 26, 2021 - Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of Sports Medicine (ACSM). Online training jumped to the top spot in 2021, climbing from number 26...
January 26, 2021
Darby Communications, Status Forward Announce 2021 Stand Up Partners
Asheville, NC – January 26, 2021 – Darby Communications and Status Forward are thrilled to announce the recipients of the 2021 Stand Up Initiative. Launched by Darby Communications in 2016, the Stand Up Initiative provides pro bono PR and marketing services to environmental nonprofits and expanded in 2021 to include...
