News Topics
December 15, 2020
Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category
Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...
December 14, 2020
Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect it back into tissues and muscles, improving endurance and strength. Bloomberg

December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
December 14, 2020
Spinning creator files patent infringement lawsuit accusing Peloton of stealing its technology for their stationary bikes
Peloton Interactive has been hit with a patent infringement lawsuit from a company credited with sparking the world's indoor cycling craze over half a century ago. Daily Mail
December 14, 2020
Runners safely take over the Coast for the 5th Annual Mississippi Gulf Coast Marathon as course records fall.
BILOXI, MS. – The 5th Annual Mississippi Gulf Coast Marathon took over Coastal Mississippi this morning as runners from 47 states, Canada, Columbia, Venezuela, Poland, Bolivia, and Mexico competed. The event was held with COVID Mitigation and Safety Protocols. The marathon (26.2 miles), which started at Hwy 90 & Henderson Point...
December 14, 2020
Running Insight Announces Return of Market Week in 2021
PORTLAND, Maine (December 14, 2020) - Running Insight, the leading industry news source for businesses in the sport of running, announced today the 2021 dates and format for the second Market Week, a free event that connects run specialty retailers with industry experts and leading brands. It will take place...
December 14, 2020
Yuengling Shamrock Marathon Weekend Embraces The Unknown With A Brand New Shamrock Experience
December 14, 2020 – VIRGINIA BEACH, VIRGINIA – The Yuengling Shamrock Marathon Weekend has been welcoming nearly 25,000 runners to Virginia Beach, Virginia since 1973. This year’s event, the 49th running, will look like no other race in the event’s history. As one of the first large running events in...
December 14, 2020
Why genetics is a poor predictor of athletic talent
You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running
December 14, 2020
First Look: Apple’s new Fitness+ streaming workouts
Outside tests out a preview build of Fitness+, along with the numerous workout and health functions of the Series 6 Watch, which debuted in September.
December 14, 2020
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...