BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
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March 16, 2021
Meet the Women Creating a More Egalitarian Future in Running
From athletes to activists, business innovators to community organizers, these women are revolutionizing the future of running to make for a more equal society in sport and life. Podium Runner
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March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
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March 15, 2021
Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...
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March 14, 2021
The Future of the Post-Pandemic Gym
Seven fitness futurists describe what gyms will look like after Covid-19. Men's Health
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March 14, 2021
Dorel Sports revenue hits $1.04 billion in 2020, up 15%
While revenue was up, Dorel says supply constraints, increased shipping costs and CSG's switch to calendar-year models impacted Q4 profits. Dorel Sports bike brands include Cannondale, Schwinn, GT and others. Bicycle Retailer
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March 12, 2021
Sierra Nevada Connections Announces New Executive Appointment
CHICO, CA (March 12, 2021) — Sierra Nevada Connections today announced that Joe Coddington joins as Events Director to run the organizations' two largest fundraising events, Running with the Bears™ and Bear Growl Gravel Grinder™. Joe brings decades of event operations, management, and logistics experience to SNC. He's worked with AMGEN...
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March 12, 2021
GiveSignup | RunSignup Releases a Roundup of Q1 Events Showing a Return to Racing
(Moorestown, NJ)– GiveSignup | RunSignup, the leading technology provider for endurance and nonprofit events in the U.S., released a roundup of events across the country showing a significant resurgence of in-person running. The roundup features 50 live events across 42 states, ranging in size from under a hundred participants to...
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March 11, 2021
Adidas Pivots to China and E-Commerce
In a five-year plan released alongside its Q4 earnings on Wednesday, Adidas said it plans to double e-commerce sales to between $9.5 billion and $10.7 billion by 2025. The company will invest over $1.2 billion in the digital transition. Front Office Sports
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March 11, 2021
Bicycles are harder to find, more expensive thanks to biggest cycling boom in decades, shops report
the last time the bike industry experienced a similar run was during the energy crisis of the 1970s. Cleveland.com
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March 11, 2021
CTS Delivers Diverse Perspectives by Welcoming Four New Contributing Editors
(Colorado Springs, March 11, 2021) – CTS, the leader in endurance coaching and training camps, today announced the addition of four new voices to their content team. NBA Hall of Fame inductee and USA Cycling Board Member, Reggie Miller, along with Alison Tetrick, Lisa Bourne, and Scott Mercier, will be...
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March 10, 2021
Foreign Spectators Won’t Be Allowed to Attend Tokyo Olympics
After months of speculation, Japan has decided to deny foreign spectators from attending the Tokyo Olympics and Paralympics. The Summer Games were expected to host around 1 million foreign spectators. Front Office Sports
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March 10, 2021
Broken Chain: Small and new brands hard hit by component shortage
Most have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands. Bicycle Retailer
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March 10, 2021
New Sports Tech VC Fund Vies To Capture Its Piece Of A Soon-To-Be $30 Billion Industry
leAD Sports & Health Tech Partners and InStudio Ventures teamed up to create The Draft, a U.S.-based seed and venture capital fund focusing on sports tech. Forbes
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March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
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March 10, 2021
BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness
With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...
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March 10, 2021
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...
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March 10, 2021
BibRave Innovates the Virtual Race Experience with the Napa Valley Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, created a unique digital content series for the Napa Valley Marathon, managed by Blistering Pace Race Management (BPRM), that propelled their recent virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave...
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March 9, 2021
Nike Names New North America Head Following Sneaker Resale Saga
Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...
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March 9, 2021
Echelon Announces Connected Bike Exclusive to Sam’s Club
Just months after its mishap with Amazon, Echelon announced that its Echelon Sport-s connected bike is available exclusively at Sam’s Club for $799 and includes a free six-month trial of its Sport membership. Front Office Sports
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March 9, 2021
Endurance Sportswire Executive Interview Series – CREDO Tri’s Co-Founder and CEO Heath Eskalyo
Heath Eskalyo recently launched a new mobile app for triathletes that motivates, inspires and brings together age group triathletes and pros. We sat down with Heath for a Q & A to learn more about his idea for the app and how it is helping triathletes. Tell us a bit about...
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March 9, 2021
Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary
CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...
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March 9, 2021
Dick’s Sporting Goods Posts Quarterly Earnings Beat but Outlook Suggests Slower Sales in 2021
Dick’s Sporting Goods Inc. logged better-than-expected fourth-quarter financial results but provided an outlook that suggested a slowdown in sales for the year ahead. For the three months ended Jan. 30, the Coraopolis, Penn-based retailer recorded profits of $225 million, or earnings of $2.43 per share, versus the prior year period’s...
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March 9, 2021
How virtual cycling platform Zwift created an enduring new esport
It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company
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March 9, 2021
Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne
LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round. “We made a commitment to invest in the very best talent to...