BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
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April 13, 2021
2021 Rookie Triathlon and Jack’s Generic Triathlon Canceled
AUSTIN, Texas, April 14, 2021 -- High Five Events has canceled Rookie Triathlon and Jack’s Generic Triathlon for 2021. The decision was made due to heightened COVID-19 requirements and a low number of registrations. Rookie Tri was scheduled for May 2nd and Jack’s Generic Tri was scheduled for August 29th....
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April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
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April 13, 2021
Marty Nothstein drops appeal of dismissal in lawsuit against USA Cycling
Former U.S. congressional candidate and Olympic gold medal cyclist Marty Nothstein has withdrawn his appeal of a judge’s decision dismissing Nothstein’s defamation lawsuit against USA Cycling over its disclosure of a misconduct allegation against him. The Morning Call
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April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
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April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
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April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
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April 13, 2021
Sportstats Extends Timing Agreement with The IRONMAN Group for Three Years Across All North America IRONMAN, IRONMAN 70.3 and Rock ‘N’ Roll Running Series Events
SALT LAKE CITY, Utah, USA / NEPEAN, Ontario, Canada (April 13, 2021) – Throughout a 24-year partnership, a genuinely great union has flourished between The IRONMAN Group and Sportstats. It was announced today that the partnership has been renewed for an additional three years across all IRONMAN®, IRONMAN 70.3 and...
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April 13, 2021
Space Technology Boost to Outlaw Triathlon Series
The Outlaw Triathlon Series has partnered with AWOL to access their state-of-the-art facial recognition photography, in conjunction with the UK & European Space Agencies. Free race photography is a popular feature at Outlaw events and the new partnership with AWOL will benefit every competitor taking part across the five events this year. Using facial...
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April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
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April 12, 2021
Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season
Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty of unknown barriers. “We are so thankful to our employees, guests and the wider community...
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April 12, 2021
Super League Triathlon Announces Global Partnership With OFX
Super League Triathlon has announced a wide ranging deal with OFX that will see them become a Global Partner for 2021 and beyond. OFX, who are world leaders in international money transfers, will work closely with Super League on marketing initiatives to grow the sport of triathlon, to help deliver a 2021...
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April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
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April 10, 2021
2021 Toyota USA Triathlon Age Group National Championships in Milwaukee Sold Out
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the Toyota USA Triathlon Age Group Sprint and Olympic-Distance National Championships, scheduled for Aug. 6-8 in Milwaukee, are sold out. While both National Championship divisions are at capacity, a limited number of spots remain available for the sprint- and Olympic-distance Time...
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April 9, 2021
Arkansas cycling industry responds to trans legislation
BRAIN has reached out to several industry members based in Arkansas for their take on the recent state legislation regarding transgender people. Bicycle Retailer
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April 9, 2021
February bike imports continue surge
The U.S. brought in 1.38 million bikes in the month, worth $119 million. That's 74% more bikes than in February 2020 and 26% more in value, according to import statistics released by the Department of Commerce this week. Bicycle Retailer
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April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
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April 8, 2021
Louis Garneau hopes to go public in 2 years, with assistance from e-bikes
Just a few months after emerging from Canada's equivalent to Chapter 11 bankruptcy, Louis Garneau Sports' president said his goal is to take the company public in two years. He's planning on e-bike sales providing a boost toward that goal. Bicycle Retailer
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April 8, 2021
Vibram Announced Executive Leadership Changes
Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
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April 8, 2021
The Shoes You Can Subscribe To
On Running, a shoe company affiliated with Roger Federer, is carving out a unique space among runners with a shoe you can swap out for a new pair whenever they get too run-down. Its new shoe, the Cyclon, is recyclable and made from castor beans. Castor oil, long used for medicinal...
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April 8, 2021
Lance Armstrong’s son Luke arrested on sexual assault charges
The 21-year-old is accused of assaulting a 16-year-old girl in his father's home in 2018. Cycling News The affidavit, obtained by Texan television station KXAN, says that the then-18-year-old sexually assaulted a 16-year-old after a party in Austin in March of 2018. The girl reported the incident in November 2020, telling...
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April 7, 2021
JBI back online in limited capacity after ransomware attack
Global wholesale distributor JBI was back online in a limited capacity Wednesday after a ransomware attack last week shut down its website. Bicycle Retailer
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April 7, 2021
Planet Fitness Expands While Other Gyms Struggle
With 2,124 locations — 95% of which are run independently — Planet Fitness has stayed afloat through the pandemic and is now looking to open 100 new gyms, all while investing in advertising and its app. Front Office Sports
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April 7, 2021
BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group
SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...
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April 7, 2021
Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts
NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two major business-impacting events of the past year, Brexit and the worldwide supply chain bottlenecks tied...