BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 25, 2021
Under Armour Reduces Sponsorship Commitments By 47 Percent
Under Armour Inc. reduced its sponsorship commitments by 47 percent to $361.6 million in 2020 from $679.1 million in 2019, according to its just-released annual report. SGB Media
February 25, 2021
Alex Peacock Joins SweatWorks as Chief Commercial Officer
Arlington, VA. / February 25, 2021 /– SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock...
February 25, 2021
Ignik Bolsters Sales Team with Powerhouse New Rep Groups
Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...
February 25, 2021
PLAYTRI now open in Fort Walton Beach, Florida
(Dallas, Texas, February 25, 2021) –We are VERY excited to announce that Playtri Triathlon Stores is expanding with a new location in Fort Walton Beach, Florida, officially opened this week. This Playtri Triathlon Store location provides extensive options to meet athletes’ swim-bike-run gear and training needs. Playtri is dedicated to...
February 25, 2021
Nate Boyer Cruised Through Austin Marathon Course, Reaches Fundraising Goal
AUSTIN, Texas, February 25, 2021 - On Saturday morning, Feb. 13, Nate Boyer toed the Ascension Seton Austin Marathon start line ready to take on his first 26.2-miler. He was joined on that sub-freezing morning by Austin Marathon staff on bikes and the Ascension Seton support truck. Despite the Austin...
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
February 24, 2021
Fleet Feet adds five stores in 2020, makes key hires
Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media
February 24, 2021
Polisport Group acquires Catlike helmet brand
The Polisport Group has announced that it has acquired the Spanish helmet brand Catlike in a bid to reinforce its portfolio in the high-end cycling market. Cycling Industry News
February 24, 2021
Stio Appoints Evan Torrance as Vice President of Marketing
JACKSON, Wyo. (February 24, 2021) – Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing...
February 24, 2021
InsideTracker Pro Gives Health and Performance Professionals Easy Access to Blood Biomarker Data, Science-Backed Client Action Plans, Additional Revenue Streams
Cambridge, MA—February 24, 2021—Blood biomarker testing was once reserved for elite athletes and medical-grade coaches. InsideTracker, the leading ultra-personalized human performance platform, today launched InsideTracker Pro, a program designed to empower registered dietitians, coaches, trainers and other health and wellness practitioners to easily expand their offerings with in-demand services, providing...
