KINeSYS Sunscreen Sponsors ‘For the Long Run’ Podcast
April 30, 2021
Think Sun Protection; May is Skin Cancer Awareness Month
Vancouver, Canada; 30 April 2021. During the month of May KINeSYS Performance Sunscreen is sponsoring the ‘For the Long Run’ podcast, hosted by ultrarunner Jonathan Levitt. KINeSYS is a sunscreen designed specifically for active people and their community includes many runners, both professional athletes and keen enthusiasts. Skin Cancer Awareness Month is the perfect opportunity to reach out and encourage those in the running community to think ‘Sun Protection’.
‘For the Long Run’ is all about exploring the WHY behind what keeps runners running long, strong, and motivated. Launched in February 2019, the podcast is 158 episodes strong, with past esteemed guests including Shalane Flanagan, Kara Goucher, Amelia Boone, Courtney Dauwalter, and Sara Hall.
“I love KINeSYS for their mission of not just providing a high-quality product but also providing education on why using it is so important, and I love working with the team!” – Jonathan Levitt, Podcast Host ‘For the long run’
Skin cancer is America’s most common cancer, with over 5 million cases diagnosed each year, 1 in every 5 people will develop skin cancer by the time they are 70. In the past decade the number of new invasive melanoma cases diagnosed annually has increased by 44%.
While regular physical activity is associated with a reduced risk of most cancers, skin cancer is an exception. Individuals who regularly exercise in the outdoors are exceeding recommended UV limits, during the summer and Autumn months this can increase up to 8 times the suggested daily exposure.
“Sun protection in athletes is especially important as multiple studies demonstrate an elevated risk of skin cancer for those who regularly participate in outdoor sports or exercise. Surprisingly, fewer than 25% of surveyed athletes reported regular use of sunscreen, so there is clearly more awareness-raising that needs to be done.”
The good news is that because over 85% of skin cancers are associated with exposure to ultraviolet radiation from the sun, it is also one of the most preventable cancers. A big part of the KINeSYS mission is empowering athletes and enthusiasts with the knowledge to protect themselves from sun exposure, while still living active outdoor lifestyles.
“With May being Skin Cancer Awareness month, our objective is to reach the US running community, and have them think about sun protection. Our purpose at KINeSYS is to play a role in creating a future free from skin cancer, a huge part of that is education and awareness. Partnering with Jonathon, and the ‘For The Long Run’ Podcast, is an incredible opportunity for us to empower the broader running community with the knowledge of how to stay protected.” – Lisa Heggie, Co-Owner KINeSYS
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a leading sunscreen manufacturer based in Canada. For 25 years, the brand has been developing and distributing high-performance sunscreens and sun protection products around the globe, helping to spread the message of sun safety for all outdoor enthusiasts, ‘However You Perform.’ The range features oil-free, alcohol-free and preservative-free sunscreens beloved by both athletes and amateurs alike. Available through specialtyRetail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
WILC Healthcare Inc.
1.888.546.3797 ext. 710
About For The Long Run Podcast
I’m Jonathan Levitt… I created this podcast to explore the why behind what keeps runners running long, strong, and motivated. I’m a runner, cyclist and podcast host from Boston, MA. I also work for an amazing company, InsideTracker, as a Sales and Endurance Team Manager. InsideTracker is a personalized nutrition system that analyzes your blood, DNA and lifestyle to help you optimize your body and reach your goals. www.forthelong.run