BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 22, 2022
Brooks Is Now a Billion-Dollar Brand
The running brand broke sales records in 2021 and ended the year with global revenue in excess of $1.11 billion, marking a 31% percent increase from 2020. In North America, revenue was $889.1 million, representing a 33% growth from 2020. The company’s e-commerce channels in North America grew 149% compared to...
February 21, 2022
Wattbike to Launch Podcast: ‘Push Your Peak’ Presented by Louise Minchin
/ENDURANCE SPORTSWIRE/ - Push Your Peak is a podcast series for athletes who don’t know their limits. In this new series, journalist and athlete Louise Minchin sits down with superhumans who have done extraordinary things to learn what it takes to push beyond mental and physical boundaries and to give...
February 21, 2022
Harley-Davidson report $41.3 million in e-bike sales is just the start
As part of it’s yearly financial reporting, Harley-Davidson has disclosed that the LiveWire brand, which it launched in 2019 with an electric motorcycle of the same name, made $41.3 million from children’s e-bicycle sales across 2019, 2020, and the first 3 quarters of 2021. Cycling Industry
February 20, 2022
Race Day Events Partners with Cellcom Green Bay Marathon
Green Bay, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, an established endurance event management company, has partnered with the Cellcom Green Bay Marathon providing its event management and operations. The partnership comes at a time when RDE is preparing for another breakout year in 2022. “We could not have asked for...
February 19, 2022
Top Event Management and Timing Companies in the United States come together to form Soteria
DENVER, CO; FITCHBURG, WI; MEMPHIS, TN; CHARLOTTE, NC; and SAN DIEGO, CA, February 19, 2022 /ENDURANCE SPORTSWIRE/ - HAL Sports, Race Day Events, Start 2 Finish and TimingHQ have come together to create Soteria, an event management support company and MyLaps timing technologies largest Bibtag Company in the western hemisphere. Soteria,...
February 18, 2022
Leaked email outlines Nike’s new return-to-office plan, which ‘happily’ coincides with the brand’s 50th anniversary
Most Nike workers will return to the company's US offices in time to celebrate the brand's 50th anniversary. The sportswear giant sent an email to employees Wednesday outlining the company's new "phased return" to its offices. A copy of the email was reviewed by Insider. Business Insider
February 18, 2022
The Gasparilla Distance Classic Association partners with MarathonFoto to capture athletes’ images at the 2022 Publix Gasparilla Distance Classic Weekend Races as their official race photography provider.
The Gasparilla Distance Classic Association has a full weekend of racing planned. Starting on Saturday, February 26th with a 15K and 5K. Then on Sunday, February 27th with a Half Marathon and 8K. When their races kick-off, Gasparilla will be partnered with MarathonFoto as their official race photographer. MarathonFoto will...
February 17, 2022
Former Portland Marathon president indicted for fraud, tax evasion
A federal grand jury in Portland charged the former president and event director of the Portland Marathon on Thursday for defrauding the charity, Acting U.S. Attorney Scott Erik Asphaug of the District of Oregon announced. The jury charged 80-year-old Lester V. Smith of Tomball, Texas with wire fraud and tax evasion....
February 17, 2022
Leading Compression Brand CEP Announce Partnership with Sales and Distribution Agency Fit Brands
/ENDURANCE SPORTSWIRE/ - Leading compression specialists CEP have built a reputable network of retailers across Europe, growing from their foundation in Germany. With views to now firmly establish the brand in the UK, CEP have joined forces with sales and distribution agency Fit Brands. As part of the new partnership, Fit...
February 17, 2022
BibRave Releases Influencer Insights Report
Portland, OR /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently released an Influencer Insights Report to showcase what makes the best influencer and ambassador programs work. Drawing on anonymous polling data from endemic and emerging brand and event influencer programs, the report highlights key drivers of ROI...
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