BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 7, 2024
Trek will cut spending by 10%
According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026...
March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...
March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...

March 7, 2024
IMG to represent PTO Media Rights for new T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced it has extended its agreement with IMG, a global sports, events and representation company, to exclusively negotiate and distribute the media rights for its T100 Triathlon World Tour until 2026. The deal will see IMG manage the broadcast deals for...

March 7, 2024
Ruthless 719 Ride Returns for the 2024 SUAREZ Gran Fondo National Series
Gettysburg, PA – March 7, 2024 /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce the continuation of its partnership with the 719 Ride cycling event in Colorado Springs. For the second year, 719 Ride participants can earn points toward the season-long Gran Fondo National Series Points Competition and qualify for the...
March 6, 2024
FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the multi-brand performance lifestyle company behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and $30 million of remaining availability. Athletech News

March 6, 2024
Kitman Labs Expands Performance Deal with 2023 NWSL Champions, Gotham FC
Menlo Park, CA and New York, NY March 6, 2024 /ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the 2023 NWSL Champions, New Jersey/New York-based, Gotham FC....

March 6, 2024
ShowcasedMarathonFoto and Bank Of America Chicago Marathon Extend Partnership For An Additional 8 Years
/ENDURANCE SPORTSWIRE/ – MarathonFoto, the leading global provider of race photography services, is excited to announce an 8-year extension of its long-standing partnership with the Bank of America Chicago Marathon. This renewal further solidifies the remarkable collaboration that began in 1983, marking more than four decades of celebrating the athletes...

March 6, 2024
BibRave and American Bike Ride Renew Partnership, Continuing Success of Joy Riders Ambassador Program
Washington, DC /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently announced the renewal of its partnership with American Bike Ride (ABR), marking another year of collaboration in support of the Joy Riders Ambassador Program. This continuation comes after a highly successful year of amplifying excitement and...

March 6, 2024
California Fall Classic 100K and 55K at Lake Sonoma Eyes New Partnership and Name for 2024
/ENDURANCE SPORTSWIRE/ - First off – the Lake Sonoma Race Series (LSRS) wants to say “Thank You to 500 runners, 200 volunteers and 20 sponsors” that helped raise $23,300 for Children of the Vineyard Workers Scholarship Fund in last year’s California Classic. This year, we’re excited to announce Ted Knudsen...