News Topics
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October 3, 2023
Nike, Adidas and Skechers Among Top 20 US DTC Footwear Brands, According to Similarweb
Nike‘s plan to grow its DTC capabilities appears to be on the right track, according to recent data from Similarweb, which analyzes web traffic. The Swoosh earned the top spot among U.S. footwear brands with a large DTC presence. This digital ranking from Similarweb was arranged in order of total...
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October 3, 2023
How Fitness Coaches Should Use AI for Program Design
Artificial Intelligence (AI) has become a popular tool in a ton of industries across the world over the last year or so. In a previous exploration of AI in coaching, we dove into how AI intersects with fitness coaching and discussed how it could be perceived not as a threat...
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October 2, 2023
Report: Vuori Mulling 2024 IPO
Fast-growing activewear brand Vuori is reportedly talking to bankers about a possible initial public offering next year. A report Friday from Bloomberg said the Encinitas, California-based company, valued at $4 billion, could look to go public as soon as mid-2024. SES
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October 2, 2023
Wahoo closes RGT virtual cycling app 18 months after buying it
US-based Wahoo Fitness, best known for its Elemnt GPS bike computers and Kickr indoor trainers and smart bikes, has until now been offering its Wahoo X software in two parts: Systm – formerly The Sufferfest – which is for structured training, and the RGT virtual cycling app. Now, though, Wahoo has...
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October 2, 2023
The Hardest Job in Multisport? Triathlon Lifeguard.
The triathlon swim is the most chaotic, frenetic segment of the race, and the portion where things are most likely to go wrong. Dying during a triathlon is infrequent, but deaths do happen at a rate of about 1.5 in every 100,000 participants. Nearly 80% of those deaths take place...
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October 1, 2023
Annual Twin Cities Marathon canceled due to extreme heat
The annual Twin Cities Marathon has been canceled due to record-breaking heat in Minneapolis and St. Paul, marathon organizers announced Sunday morning. The event, slated to begin at 7 a.m. local time, was expected to draw 300,000 spectators, according to the organizers. Temperatures were forecast to reach an unseasonably high...
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September 29, 2023
Lululemon Lays Off 120 Employees in Wake of Peloton Deal
Lululemon is undergoing another round of layoffs this week in the wake of its new partnership with Peloton, the company confirmed to FN. Under a new five-year deal announced this week, Peloton became the official digital fitness content provider for Lululemon Studio All-Access Members and Lululemon became the primary athletic...
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September 29, 2023
Meet triathlon’s richest (former) pro
For those of us who have been in the sport for a while, we’ll always remember him as the quiet-spoken champion. He won Ironman Switzerland five times. The famed Zofingen Powerman duathlon eight times. He was the world duathlon champion three times. He was professional in every respect of the...
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September 28, 2023
Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership
Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB
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September 28, 2023
Nike Beats Profit Expectations in Q1, Misses on Sales
The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...
