News Topics
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March 7, 2024
How did the Barkley Marathons start? The story behind the world’s toughest ultramarathon
Deliberately obscure, and designed to be near-impossible to finish. The Barkley Marathons is perhaps one of the most famous events that everyone knows next to nothing about. The start date is kept secret for all but the 40 runners brave enough to try and tame the Barkley beast. The route changes year...
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March 7, 2024
‘It’s a joke’ – Anti-doping testers swoop Spanish amateur race, 130 riders abandon
An astonishing story has exposed the potential extent of doping on the amateur circuit in Spain, with 130 riders abandoning a race in Valencia at the weekend. The suspected reason: the presence of anti-doping authorities at the finish line. Spanish cycling website Ciclo21 carries anonymous quotes from riders who, without...
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March 7, 2024
Trek will cut spending by 10%
According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026...
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March 7, 2024
Has Pro Cycling Maxed-out on Caffeine?
Riders have been slamming espresso since way before flat whites were a “thing” in the chase for caffeine’s benefits on perceived effort, muscle pain, and mental acuity. “Caffeine has consistently been shown to improve endurance by 2-4 percent across dozens of studies using doses of 3-6 mg/kg body mass,” read a...
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March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...
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March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...
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March 6, 2024
FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the multi-brand performance lifestyle company behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and $30 million of remaining availability. Athletech News
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March 5, 2024
Running performance helped by mathematical research
A new mathematical model has shown, with great precision, the impact that physiological and psychological parameters have on running performance and provides tips for optimised training. The model grew out of research conducted by a French-British team including two CNRS researchers , the results of which will appear on March 5th...
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March 5, 2024
The UCI is banning time trial helmet optimisations – one day after Giro lid broke cover
Cycling's governing body, the UCI, is to carry out a review into its helmet regulations in light of some extreme examples worn by teams. The "head sock" which accompanies Specialized's TT5 helmet is to be banned from 2 April. The TT5 was subject to a review by the UCI, which...
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March 5, 2024
BMW Prizes & Forever Final Finishers: All-Women’s Triathlon is the Past and Future
After a meteoric rise and abrupt fall, women's-only triathlons are making a comeback—we take a look back at its past and analyze why they're the sport's future. Triathlete
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