February 9, 2026

TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash

TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...

February 9, 2026

Ultrarunner and World Record Holder Camille Herron Receives Support from the Sport & Rights Alliance While Advancing Athlete Safety and Integrity

Tucson, Arizona (February 9, 2026) /ENDURANCE SPORTSWIRE/ – Ultrarunner and sports integrity advocate Camille Herron has received support through the Sport & Rights Alliance Emergency Fund, a program created to assist individuals impacted by violence in the context of sport by providing access to legal, emotional, physical, or digital support...

February 8, 2026

Hollywood bidding war erupts over Lance Armstrong biopic with Austin Butler set to play cycling’s most polarising figure

A major Hollywood bidding war has broken out around a biopic of Lance Armstrong, underlining how powerfully the most controversial name in cycling history still resonates far beyond the sport that cast him out. The project, which will see Austin Butler, famous for playing Elvis in the 2022 biopic, portray Armstrong,...

February 7, 2026

Ruff Run presented by PAWS of Coronado returns March 7, 2026

/ENDURANCE SPORTSWIRE/ - The Ruff Run, presented by PAWS of Coronado, will return on Saturday, March 7, 2026, inviting runners, walkers, and dog lovers to take part in a dog-friendly 5K run and 1.5-mile walk along the Coronado waterfront. The event will take place at Tidelands Park, featuring a flat,...

February 6, 2026

Peloton Shares Crash 23%

Peloton shares crashed 23% to an 18-month low after disappointing Q2 2026 earnings, missing revenue expectations amid declining membership and ongoing post-pandemic demand slump. The article explores whether this could finally trigger an Apple acquisition to bolster Fitness+, plus hardware and subscriber synergies—while noting Apple may wait for an even...

February 6, 2026

Tandem Group reports “robust performance” for bicycles

Ahead of its full year results being published in late March, Tandem Group has reported a trading statement for full year 2025, including details of how its cycling arm fared. Bicycle performance was robust, finishing 37.6% ahead of the prior year and outperforming broader sector trends, the group noted. CYCLING...

February 6, 2026

Kailas FUGA to Debut US Trail Legend Max King at Barkley Marathons

Guangzhou, China (February 6, 2026) /ENDURANCE SPORTSWIRE/ -  Kailas FUGA Team has formally announced the signing of its first US athlete Max KING. Recognized as one of America’s most successful multi-discipline runners of this century with accolades in road, track, trail and ultra marathons, KING will make his debut as...

February 6, 2026

Treat Public Relations Marks Record Coverage for Clients in 2025

MISSION VIEJO, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports event industry’s leading PR partner, has revealed that the agency generated over 2,750 media hits for clients in 2025, averaging 230 media hits per month. The number marks the highest amount of annual coverage earned...

February 6, 2026

RunSignup RaceDay Technology Powers Millions of Interactions in 2025

  Moorestown, NJ (February 6, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration platform and technology provider for endurance events in the United States, today announced record-breaking usage statistics for its RaceDay Real-Time technology platform in 2025. The platform powered more than 7.3 million participant check-ins, scored 117,000 finishers, and...

February 6, 2026

Spectrum Sports Launches Bike the Coast Ventura

VENTURA, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ – Spectrum Sports Management Inc., a recognized leader in endurance and sporting events in Southern California, has announced the expansion of its popular “rules of the road” bike tour with the launch of Bike the Coast Ventura. The event welcomes riders of all...