Showcased News

July 21, 2025

Video: What Really Happens at a Pre-Tour de France Altitude Camp

Ever wondered what goes on before the Tour de France? I don’t mean the days leading up to the grandest of the grand tours — I mean the months before. VELO

July 21, 2025

University of Oregon Study Reveals Sweat Creates Serious Safety Hazards for Endurance Athletes

EUGENE, Ore. (July 21, 2025) /ENDURANCE SPORTSWIRE/ – A comprehensive study conducted by the University of Oregon's Warsaw Sports Business Center has revealed that sweat poses significant performance challenges and safety risks for endurance athletes. The study surveyed athletes in cycling and running, and found consistent attitudes about the detrimental...

July 21, 2025

Thule acquiring Quad Lock for $327 million

Thule Group signed an agreement to acquire Australian phone mount manufacturer Quad Lock for AU$500 million ($327 million). Bicycle Retailer

July 21, 2025

New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign

UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS

July 21, 2025

More Than 900 Athletes Cross Finish Line at Life Time Tahoe Trail MTB & Trail Run

Truckee, Calif. (July 21, 2025) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, welcomed more than 900 athletes to Tahoe’s Northstar Resort this weekend for the 15th annual Life Time Tahoe Trail MTB and Trail Run. This year marked a historic milestone with the introduction...

July 21, 2025

Jonesboro Gravel Cycling Event and Festival Returning in 2026

JONESBORO, Ark. (July 21, 2025) /ENDURANCE SPORTSWIRE/ – The Jonesboro Advertising & Promotion Commission and All Sports Productions, Inc. are pleased to announce the 2026 return of The Skirmish – A Delta Gravel Festival after a successful debut earlier this year. Registration for the 2026 event will open Oct. 10...

July 21, 2025

Formula Fixed x Rapha Launch Summer Skills & Conditioning Clinics

[San Francisco, CA] /ENDURANCE SPORTSWIRE/ - Formula Fixed is teaming up with Rapha to present a summer series of free fixed gear Skills & Conditioning Clinics, offering hands-on training, athlete mentorship, and community connection in the lead-up to the 2025 Qualifiers this summer. Top qualifying athletes will be invited to race...

July 21, 2025

lululemon returns as presenting sponsor of Boulderthon VIP Experience

BOULDER, Colo. (July 21, 2025) /ENDURANCE SPORTSWIRE/ — Boulderthon has announced the return of lululemon as the presenting sponsor of VIP Experience for its 2025 on Sept. 28. This will be lululemon’s second year partnering with Boulderthon, and will feature new additions to the top-rated experience for Boulderthon’s 300+ VIP...

July 21, 2025

Packed Schedule of Sessions And Presentation of Prestigious RRM Awards Will Highlight America’s Oldest Race Director’s Meeting, December 8-10

July 21, 2025 /ENDURANCE SPORTSWIRE/ - The annual Road Race Management Race Directors’ Meeting and Trade Exhibit will take place in Hollywood, FL December 8 - 10, 2025. “Looking for a place to collaborate with scores of race directors in an intimate venue, then look no further than the annual...

July 21, 2025

KINeSYS Expands Retail Presence with SAIL Partnership

Vancouver, BC – July 21, 2025 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a proudly Canadian-made brand, is excited to announce a new retail partnership with SAIL, one of Canada’s leading outdoor retailers. From late July, KINeSYS will be available in all 12 SAIL stores across Ontario and Quebec, responding to...