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February 14, 2020
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) - Incrediwear, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First...
February 14, 2020
Non-Profit Skateistan Wins Oscar For Documentary Film on Global Empowerment Mission
OLYMPIC VALLEY, Calif. (February 14, 2020) – Skateistan – a non-profit, non-governmental organization with a mission to empower children through skateboarding and education – won the 2020 Oscar for Documentary (Short Subject) for Learning To Skate In A War Zone (If You’re A Girl), the documentary depicting the organization’s efforts to empower children and create world...
February 14, 2020
USA Triathlon and TriBike Transport Deliver Renewed Partnership Through 2022
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its partnership with TriBike Transport (TBT), a full-service bike transport company based in Asheville, North Carolina, through the 2022 season. USA Triathlon’s Official Bike Transport Provider since 2018, TBT offers a variety of transport services including both Fully Assembled...
February 14, 2020
Challenge Salou 2020 will feature the best triathletes in the world
The international triathlon event presents the best starting list of professional triathletes in its 6th edition Salou (Spain), February 14th, 2020. On March 29th, the 6th edition of the CHALLENGE SALOU will take place, the international sporting event of the German franchise CHALLENGE FAMILY, which will begin the triathlon season in Europe. After...
February 14, 2020
More Than A Race: Colorado Classic aims to change cycling with innovative TV streaming model
Denver, CO (February 14, 2020): The Colorado Classic® presented by VF Corporation today announced the continuation of its innovative TV streaming model and the launch of a new 2020 video series to celebrate and empower female athletes while furthering conversations about social change. “We believe that the key to advancing the...
February 14, 2020
XTERRA Asia-Pacific Championship cancelled due to coronavirus
The 2020 XTERRA Asia-Pacific Championship off-road triathlon scheduled for March 28 in Taiwan has been cancelled due to health and travel concerns related to the coronavirus. “The health and safety of our participants is our primary concern thus it was imperative to remove the risks associated with international travel for...
February 13, 2020
Cancellations, consolidations drag down Emerald’s 2019
Emerald Expositions Events Inc. on Thursday announced revenue declines of 21.2 percent for the fourth quarter and 5.2 percent for the full year of 2019 driven by event cancellations, including Surf Expo, and event consolidations, including wrapping Outdoor Retailer Winter Market into the recent Snow Show. The company reported revenues...
February 13, 2020
USA Triathlon to Fund First Paratriathlon Prize Purse in ITU History
COLORADO SPRINGS, Colo.— USA Triathlon, with the support of the International Triathlon Union and the United States Olympic & Paralympic Committee, today announced a professional prize purse for podium finishers at the Sarasota-Bradenton ITU Paratriathlon World Cup, set for March 22 in Florida. Made possible by USA Triathlon corporate partners...
February 13, 2020
Race Across America and Vertix Global Announce Multi-Year Partnership Beginning in 2020
Boulder, CO (February 13, 2020) The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Vertix Global is a long-established maker of wireless communication systems for sport and industry. Working in conjunction with 6-time RAAM winner Seana Hogan, Vertix...
February 13, 2020
Combine Challenge St. Pölten, Challenge Kaiserwinkl-Walchsee and Challenge Davos, get discount and become ‘Alpe Master’
Athletes who like a real challenge can enjoy a really nice concept this summer: CHALLENGE ST.PÖLTEN, CHALLENGE KAISERWINKL-WALCHSEE and CHALLENGE DAVOS join forces with a so-called 'Challenge the Alps'. Athletes who compete in all three races and master the many altitude meters, not only will get a nice discount during signing up, but also will...
February 13, 2020
Elite Ultra Runners Join Diversified Field at Jackpot Ultra
USATF 100-Mile Road National Championship Highlights the 7 Races Offered at Jackpot Las Vegas, NV - The 7th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada February 14-16, 2020. Jackpot will again feature the USA Track & Field 100-Mile Road National...
February 13, 2020
KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020
Launches International Women's Day, Features International Athletes and Adventurers For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally acclaimed Women’s Adventure Film Tour in...
February 13, 2020
Colavita Named Exclusive Podium Sponsor for 2020 Tour of Southern Highlands
Colavita Signs on as Exclusive Podium Sponsor for the Tour of the Southern Highlands Stage Race for 2nd year Colavita has a long history of supporting cycling from grass roots, all the way to the professional level and continues that tradition, signing on as the Exclusive Podium Sponsor for the...
February 13, 2020
NHRMC Wilmington Marathon Names Official Bank Sponsor
BB&T and SunTrust now Truist committed to enhancing and growing the event. Wilmington, NC – BB&T and SunTrust now Truist and the NHRMC Wilmington Marathon Weekend announced a major partnership naming of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo is set to take place...
February 13, 2020
LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020
Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...
February 13, 2020
Peak Content Summit helps outdoor brands define a proper content marketing strategy
Knowing all of the elements makes your content marketing more effective What are the elements of a good content marketing strategy? “This amorphous, catch-all term ‘content marketing’ that’s thrown around these days gets brands and media excited, but a lot of us aren’t quite sure what all it means,” says...
February 12, 2020
Why most endurance elites don’t endorse CBD (yet)
The World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances in 2018. CBD is the only approved cannabinoid of the more than 100 that are present in cannabis plants. THC (which causes marijuana’s high) and all other cannabinoids are banned in competition, but are allowed if present during a...
February 12, 2020
The Great Fitness Scam
The U.S. spends, by far, the most money of any developed nation on health care per person but ranks toward the bottom (if not last) on common measures of actual health, such as chronic disease, life expectancy, infant mortality, disability, and drug-related deaths. Outside discusses the discrepancy.
February 12, 2020
Spartan officially acquires Tough Mudder UK
As has been reported in recent weeks, Spartan has been acquiring the UK properties of Tough Mudder. Today it became official and all events scheduled for 2020 will occur as planned. This includes a Tough Mudder City event taking place on April 17-18, and Europes’ Toughest Mudder, which is 12 hour overnight event on June...
February 12, 2020
Mizuno’s Sales Slide In Nine Months
Mizuno Corp. reported revenues in the nine months ended December 31 declined 3.9 percent. Revenues reached ¥122.7 billion ($1.12 bn). In the Americas region, sales grew 8.6 percent to ¥15.2 billion ($138 mm) from ¥14.0 billion. Mizuno said sales in golf and running were strong in the Americas. Read more on SGB...
February 12, 2020
‘McDreamy’ to be honorary captain of US Olympic cycling team
Patrick Dempsey will serve as the honorary captain for the U.S. cycling team at the Tokyo Olympics this summer, part of a unique working relationship between USA Cycling and the actor best known for his role on the TV show “Grey's Anatomy.” Read more about why USA Cycling reached out to...
February 12, 2020
2021 Life Time Miami Marathon Early Bird Registration Now Open
MIAMI, Feb. 12, 2020 – On the heels of its first sellout weekend in more than ten years, Life Time has announced confirmed dates and an exclusive window of registration for the 2021 Life Time Miami Marathon presented by cbdMD and popular Tropical 5K. The 2021 Life Time Tropical 5K...
February 12, 2020
Rock ‘N’ Roll Marathon Series returns to the sunshine state: Inaugural Rock ‘N’ Roll Clearwater Half Marathon to debut in October 2020
Clearwater, Florida joins the 2020 calendar as the newest Rock ‘n’ Roll Marathon Series event; First Rock ‘n’ Roll Marathon Series event in Florida since 2013 TAMPA / CLEARWATER, Fla. (February 12, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group headquartered in Tampa, Florida, is...
February 12, 2020
The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge Triathlon announces course details with a major portion of the bike course set to take place on the Blue Ridge Parkway
Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway ROANOKE, Va. (February 12, 2020) – The IRONMAN Group, a Wanda...
February 12, 2020
ROUVY Launches Online Group Rides With TORTOUR
Switzerland / Czech Republic, February 12, 2019 - ROUVY and TORTOUR ultra-cycling marathon race are launching a series of online events. The partnership sets a new standard of preparation for the race event, making the most of the racecourses available for reconnaissance pre-rides virtually before the actual races take place....
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