No products in the cart.
News Topics
August 12, 2020
Richard S. Caliguiri City of Pittsburgh Great Race Offers First-Ever One GREAT Challenge
PITTSBURGH, PA (August 12, 2020) – The first-ever virtual Richard S. Caliguiri City of Pittsburgh Great Race establishes the One GREAT Challenge, encouraging participants to run both the 5K and 10K distances. Participants challenging themselves to run both distances will earn three medals: a 5K finisher medal, 10K finisher medal,...
August 12, 2020
USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign
COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...
August 12, 2020
ReSport launches The Novel CoronaTri
Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...
August 12, 2020
Scotiabank Toronto Waterfront Marathon Partners with EventHub for Virtual Expo
Toronto, Ontario. (August 12, 2020) – Scotiabank Toronto Waterfront Marathon today announced its 2020 plans to produce a premiere virtual expo using EventHub’s new virtual event product, as a perfect pairing to their virtual race experience this October. The virtual expo will offer a best-in-class virtual experience featuring unique and...
August 12, 2020
Ukrop’s Monument Avenue 10k announces participant, course options for Sept. 25-Sept. 27; event’ won’t be held in person on Sept. 26
RICHMOND, VA – The 2020 Ukrop’s Monument Avenue 10k presented by Kroger, which was rescheduled from March to September 26, won’t be held in person due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced on August 10. The event will instead provide...
August 11, 2020
Inside The Call: Nautilus Sees Long-Term Benefits As COVID-19 Changes Behaviors
Nautilus Inc. reported its strongest year-over-year growth as the at-home fitness trend took off during the coronavirus crisis. In the quarter ended June 30, Nautilus’ revenues grew 93.5% year-over-year to $114.2 million—its second-best quarter in over a decade. Nautilus showed a net loss was $5.1 million, or 17 cents, compared...
August 11, 2020
SoulCycle Just Launched Outdoor Classes Across the U.S. — and They’ll Make You Feel Like You’re Back in the Studio
The boutique spinning studio has launched an outdoor iteration of its cult-favorite workout, aptly named SoulOutside, taking their outside classes to Boston, Hoboken, and Santa Monica, Dedham and Chestnut Hill. The outdoor classes differ from indoor as the music that sets the vibe of the class will be played through...
August 11, 2020
How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance fees and prize money. Some athletes might also be contractually obligated to run a pre-set...
August 11, 2020
Total of US$9m to delivered to swimming community in pandemic support
USA Swimming, the national governing body for the sport of swimming in the US, concluded its COVID-19 Relief Program with a second round of funding to member clubs on August 11 – with an amount of US$1,524,253. Nearly twice the number of clubs applied for grants in the second round,...
August 11, 2020
Thinking About Using Your Neck Gaiter As a Coronavirus Mask? Don’t
It’s tempting to repurpose your Buff or other neck gaiter as a face mask in this time of coronavirus. But a new study from Duke University in North Carolina shows that using a gaiter is worse than no mask at all. When you exhale, the gaiter’s fibers split droplets into...
August 11, 2020
Dorel Sports’ Q2 Sales Jump 18.5 Percent
Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up $44.6 million, or 18.5% from last year. Excluding the impact of varying foreign exchange rates,...
August 11, 2020
Sports Industry Execs Launch NextUp Ventures And NextUp Partners
The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations with marketing services. Read more on SGBMedia.
August 11, 2020
Gyms Face Consumer Blowback Over Cancellations During Pandemic
Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out on social media by members who had issues canceling their accounts. Read more on Front...
August 11, 2020
Virtual Fleet Feet Liberty Mile Challenges More than 1,000 to Run their Best Mile
PITTSBURGH (August 11, 2020) – This year’s Virtual Fleet Feet Liberty Mile challenged more than a 1,000 participants to run their fastest (and most fun) mile virtually. Participants ages 3 to 84 picked their favorite one-mile course, whether that was a trail, track, sidewalk or treadmill, and pushed themselves to...
August 11, 2020
Endurance Athlete Samantha Pruitt Sets Out on National Listening Tour
SAN LUIS OBISPO, Calif. – Samantha Pruitt, a respected leader in the professional endurance sports industry, is embarking on a listening tour to connect with outdoor adventure communities across the Western United States. Her multi-state, three-month-long Van Life adventure is designed to amplify local voices of endurance sports and bring...
August 11, 2020
Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...
August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
August 11, 2020
Addaday and Medi-Dyne Forge New Partnership to Unlock New Market Opportunities
Medi-Dyne, a leading producer of innovative pain relief and prevention products today announced a strategic partnership with Santa Monica, Calif.-based Addaday, Inc., a global leader in massage and stretching products. The new partnership is designed to expand market opportunities for Addaday’s massage and therapy products through Medi-Dyne taking on the...
August 11, 2020
The BibRave 100 Voting Begins
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently announced the fourth annual publication of The BibRave 100: A Definitive List of the Best Races in America. With the nomination period complete, the public will now vote to decide the top races of the decade in...
August 11, 2020
Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...
August 11, 2020
Girls Running Is a Guide to a Healthy, Lifelong Running Experience
Boulder, CO, USA — August 11, 2020 — Girls Running: All You Need to Strive, Thrive, and Run Your Best is a toolkit that empowers girls to have a healthy, successful, and informed running experience. Inspired by former high–school phenom Melody Fairchild’s running journey, and with coaching insight from Fairchild...
August 10, 2020
Jackie Tyson joins Cyclingnews
Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite and professional cycling clients, including Tour de Georgia, USA Cycling Inc. and Larry H. Miller...
August 10, 2020
Giant Race Series announces Virtual San Francisco Event – News Release
(San Francisco, Calif): For the first time in its 11-year history, the San Francisco Giant Race presented by Alaska Airlines is going Virtual. Previously scheduled for the Labor Day Holiday Weekend (Sept. 4-6) at Oracle Park in San Francisco, the Giant Race Series’ flagship event will now be held virtually...
August 10, 2020
Protekt Products Partners with PEAR Sports to Develop Health and Wellness App
SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...
August 10, 2020
CAKE and Tom Dixon Announce Partnership to Get London Moving Again
(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal Office, Tom Dixon’s headquarters for experiments, innovation, and collaborations in London. As the first step...
Follow us on
