News Topics
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January 23, 2023
Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now
After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end...
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January 20, 2023
Memo to Runners: Your Race Wants You Back in 2023!
In 2022, races were open for business as usual—but runners didn’t flock back. Participation was down about 16 percent from pre-pandemic levels, Road Runners Club of America told Runner’s World last September—and many events saw numbers decline much more. Runners World
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January 20, 2023
The Fallout from the Pandemic Bike Boom
A month after lockdowns had them wondering about their future in the spring of 2020, they suddenly couldn’t keep up with demand. For a year and a half, staff worked overtime as Americans rolled out their dusty steads or bought new ones. A 50 percent increase in riding, plus supply...
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January 20, 2023
ASICS Study Shows Exercise Has the Power to Sharpen Even the Brightest Minds and Improve Mental Performance
ASICS reveals exercise can significantly improve cognitive function and advance mental performance. From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams or excel at work. Yahoo
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January 20, 2023
The Pro’s Closet has another round of layoffs
The company that began in 2002 as an eBay store for pre-owned bikes and quickly expanded in size and workforce did not say how many employees were affected. In October, The Pro's Closet reduced its workforce by 15%. Bicycle Retailer
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January 19, 2023
The Pro Trail Runners Association: Trail Running’s First Union
As the sport grows, professional athletes are banding together to create a group that can lead the way on issues like doping, contract clarity, and race schedules. Here’s what it means for the future of the sport. Trailrunner
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January 19, 2023
Chinese TikToker earns millions running in high heels
A 41-year-old TikToker and salesman from Sichuan, China, Wu Nan, has found a niche way to sell women’s high heels. The man’s marketing strategy involves sprinting in stilettos–and he has reportedly generated a staggering six million yuan (CAD $1,100,000) in monthly sales. Canadian Running
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January 18, 2023
OnlyFans signs its first pro mountain biker
Lewis Buchanan, Norco enduro racer and YouTube athlete, is the first mountain biker to sign with OnlyFans. Buchanan announced the new partnership on Instagram, adding that he would use the new platform to share tips (but just tips) on bike setup and insider action at mountain bike events he attends...
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January 18, 2023
Wahoo Fitness’ Debt Ratings Lowered On Potential Default
S&P Global Ratings lowered its debt ratings on Wahoo Fitness Acquisition, LLC on its expectation that the U.S.-based fitness technology company would pursue a debt restructuring or distressed exchange over the next six months due to a liquidity shortfall. S&P lowered its issuer credit rating on the company to ‘CCC-‘...
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January 18, 2023
SRAM v Princeton ‘humpback whale wheel’ lawsuit goes to jury trial
Two years after SRAM accused US wheel brand Princeton CarbonWorks of infringement on two of its patents relating to the wavy rim design of the Zipp 454 NSW, the case is heading to court. In advance of a two-week jury trial beginning on February 13, the judge has granted each...
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January 18, 2023
Salomon and Hoka Were the Fastest Growing Sneaker Brands on StockX in 2022
In its latest “Big Facts” report, StockX confirmed that the fastest-growing sneaker brand on the marketplace was Salomon. StockX revealed in the report that Salomon experienced 2,277% trade growth in 2022 over 2021. Following Salomon was Hoka, which experienced 713% trade growth. FN
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January 18, 2023
North American races to see a resurgence in 2023, survey says
Athlinks, the largest race results database in the world, surveyed an audience of 400,000 athletes based in North America, identifying their post-pandemic habits to gain an understanding of why numbers did not fully bounce back in 2022. Canadian Running
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January 17, 2023
Studies Suggest Taking a Rest from Lifting Is the Best Thing You Can Do for Your Gains
According to the journal Medicine & Science In Sports & Exercise, two weeks of downtime causes no significant loss in bench press or squat performance, while, in a separate study, scientists estimated that strength ‘is readily maintained for up to four weeks of inactivity’. Mens Health
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January 17, 2023
Could Esports Help “Save” Triathlon?
A new generation is hooked on gaming like never before, and with events like the Arena Games, the UCI esports world championship, and more, experts are hoping that the blend of VR and IRL will power up triathlon. Triathlete
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January 17, 2023
Adidas embarrassed after ‘utopian announcement’ – which named fake co-CEO and launched fashion line – spreads like wildfire
Global sportswear brand Adidas shocked the fashion world this week by seemingly appointing a former factory worker as co-CEO, as well as revealing that it was launching a "pre-worn" collection at Berlin Fashion Week. Yahoo Finance
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January 17, 2023
How Sports Psychologists Define Mental Toughness
Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has proven to be a slippery concept to define. Bédard-Thom, along with colleagues Frédéric Guay and Christiane...
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January 17, 2023
Tunnel Ultra: The mind-bending 200-mile ultra-marathon in the dark
The Tunnel Ultra is a race like no other. It's easy to find longer events. Some even involve repeating the same loop for days on end. But nowhere else can you take part in a race so twisted that you spend more than two days in darkness doing a one-mile...
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January 17, 2023
How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand
In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN
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January 16, 2023
Strava responds to chorus of criticism over price hike policy
After initial increases were rolled out in the UK, users across the globe began incurring rate increases for billing incurred both monthly and annually. Subscription fees were upped by anywhere between 15 and 70 percent, depending on region, billing type, and date of signup. VeloNews
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January 16, 2023
The Cult of Bike Helmets
Last year, health officials in Seattle decided to stop requiring bicyclists to wear helmets. Independent research found that nearly half of Seattle’s helmet tickets in recent years went to unhoused people, while Black and Native American cyclists in the city were four times and two times more likely, respectively, than white...
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January 13, 2023
2023 ICR: Fitness Chains Resume Aggressive Growth Plans
Speaking at the 2023 ICR Conference, executives from Planet Fitness, Life Time Group and Xponential Fitness indicated that their respective health clubs continue to see healthy recovery post-pandemic while noting stepped-up expansion plans. SGB Media
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January 13, 2023
SRAM’s rumoured eBike motor to come courtesy of Amprio buyout
Long rumoured to be testing out electric bike motors, SRAM has confirmed this week the buyout of Amprio, a division of the Rheinmetall Group. Amprio produces a made in Germany eBike motor system that has an established European servicing base. The system has got off to a slow start with...
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January 13, 2023
Can Outdoor Specialty Retailers Conquer the Booming Running Market?
The running market has always been hyper-competitive, but new retail challengers from the outdoor world are raising the stakes for players in the space. For the past three years, the running category has been the footwear industry’s biggest success story. As gyms closed amid the pandemic, a staggering number of...
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January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
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January 12, 2023
Strava Has Laid Off Employees Ahead of Rising Prices. Here’s What Your Subscription Will Cost Next Month
The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase. Aol