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February 21, 2020
Bikerumor creates the Ultimate Virtual World Indoor Training environment
It takes more than a big screen to recreate a virtual cycling world in your home Indoor cycling has seen massive growth lately thanks to new virtual environments and real-world video training that simulate riding better than ever. But the way we view our efforts hasn’t kept up, so Bikerumor...
February 21, 2020
GFNY Global Cycling Marathon series offers 23 World Class events in 2020
NEW YORK CITY – New destinations have been added to the GFNY 2020 Calendar, taking the total number of World events to 23. The additions include a third race in the United States (Florida), races in the capitals Buenos Aires and Quito as well as Jamaica. GFNY, the largest Cycling...
February 21, 2020
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...
February 21, 2020
Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation Hosts Kids Fun Run
Oakland, CA (February 21, 2020) —Corrigan Sports Enterprises announced that Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation will host a Kid’s Fun Run in conjunction with the annual Oakland Running Festival on March 22. The partnership enables children 12 years old and younger who are affiliated with Oakland Parks...
February 21, 2020
Race Across America and Rock N Roll Lubricants Announce 2020 Partnership
Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come...
February 21, 2020
MOXiLIFE™ Introduces HydraMag® Magnesium the only HOT/COLD Electrolyte Beverage
Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during sub-zero ski season and sun scorching high mid-summer heat, can now enjoy the game changing benefits...
February 20, 2020
Fitbit earnings show worst holiday sales performance since IPO amid Google acquisition
Fitbit Inc. holiday sales declined more than 12% to the lowest fourth-quarter total for the company since it went public amid an acquisition attempt by Alphabet Inc. according to an earnings report released Thursday afternoon. Fitbit reported fourth-quarter losses of $120.8 million, or 46 cents a share, on sales of $502.1 million,...
February 20, 2020
Men’s winner of El Paso Marathon disqualified and banned after organizers say he cheated; apology issued
Organizers of the El Paso Marathon said Wednesday they were stripping this year's men's winner of his title and banning him from future races after it was discovered he cheated. Joe Morales was declared the marathon winner this past Sunday, but officials said it's now been determined that another runner was...
February 20, 2020
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) - Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing services. “ECHOS has the public relations experience and passion for the urban outdoors we need...
February 20, 2020
2020 IRONMAN Now Facebook Watch Schedule Announced
TAMPA, Fla. (Feb 20, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced it will continue live event coverage on Facebook Watch via the IRONMAN Now® Facebook Page for the third straight year, featuring 19 events from around the world in 2020. As the number of events...
February 20, 2020
Team DPF Announces Official 2020 Calendar Of Events
Louisville, Colo. — The Davis Phinney Foundation and Team DPF are delighted to announce their 2020 calendar of events. From virtual events, to world-renowned marathons and destination cycling events, Team DPF brings compassionate athletes of all abilities together to raise funds for research and educational programs that benefit people with Parkinson’s...
February 20, 2020
A Celebration of Heart Gala Unites the Bay Area to Support Challenged Athletes and Salute Paralympians competing at Tokyo Games
Challenged Athletes Foundation (CAF) hosts a special evening to raise funds to empower individuals with physical challenges through sports SAN FRANCISCO, CA – February 20, 2020 – Challenged Athletes Foundation (CAF) will host the third annual A Celebration of Heart Gala on March 4 at the San Francisco Museum of...
February 20, 2020
Records Broken and USATF Champions Crowned at Jackpot Ultra
Donations Made in Honor of Blind Runners Completing First Ultra HENDERSON, NEVADA – February 20, 2020 – Beyond Limits Running, the owner and producer of the annual Jackpot Ultra Running Festival, Southern Nevada’s premier ultra-running endurance event, was honored to crown this year’s USA Track & Field 100 Mile Road...
February 20, 2020
Zoot Sports welcomes 70.3 Champion Paula Findlay to their roster
Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome world class triathlete Paula Findlay, into its Elite roster of professional triathletes. The multi-year partnership will have Findlay training and racing in Zoot Apparel, Wetsuits and Swimskins. Findlay exploded on the international scene in 2010...
February 20, 2020
EnMotive / imATHLETE Continue Expansion With Opening Of Boston Office
Feb 20, 2019 (Chicago, IL) – EnMotive / imATHLETE, a world class leader in technology that drives event growth, has announced the opening of a new office in Boston, Massachusetts. This location marks the 12th office for the company in the United States. The new location was driven by long-standing...
February 20, 2020
Brooks to Grow Run Happy Team with help from BibRave
BibRave will provide community management and event planning for Brooks Running’s newly-formatted Run Happy Team ambassador program Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently launched a new partnership with Brooks Running, providing community management of Brooks’ ambassador program - the Run Happy Team. BibRave...
February 20, 2020
Team Hincapie LEOMO powered by BMC Training with TYPE-S Motion Analytics
Boulder, CO (Feb. 20, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with Team Hincapie LEOMO powered by BMC, an emerging UCI Continental cycling team that will compete at key races in Europe, Japan and the U.S. in 2020. The...
February 20, 2020
Professional Triathletes Organisation Announces $2,000,000 Annual Bonus Programme
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has adopted a $2,000,000 Annual Bonus Programme pursuant to which athletes will be paid based on their PTO World Rankings at the end of 2020. The bonus amounts range from $100,000 for the PTO World No. 1 male and female...
February 20, 2020
Zwift And Haute Route Join Forces for Haute Route Watopia
Prestigious multi-stage event series makes its way to Watopia, and is open to all (LONG BEACH, FEB 20 2020--0300 AM PST) - Zwift, the global online training and racing platform for athletes, has partnered with Haute Route to host the world’s most challenging virtual 3-day stage event, the Haute Route...
February 20, 2020
Tour of the Southern Highlands Welcomes Carriage Kia Back as Exclusive Vehicle Sponsor
Woodstock, Georgia – TOSH 2020 Welcomes Carriage Kia as Exclusive Vehicle Sponsor for 2nd year Carriage Kia, of Woodstock, GA Returns as Exclusive Vehicle Sponsor for the 2020 edition of the Tour of Southern Highlands. “Carriage Kia of Woodstock is a perfect partner for the Tour of the Southern Highlands,”...
February 19, 2020
PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021. PFBC is supported primarily by membership dues, and this increase is essential to back the...
February 19, 2020
Super cushioned running shoes are all the rage, but aren’t foolproof
Anyone who runs or spectates at races has probably noticed that stacked, generously cushioned running shoes have become almost ubiquitous. But running in those thickly cushioned shoes could affect a runner’s form in sometimes surprising ways, according to a series of new studies of maximalist running shoes and recreational athletes....
February 19, 2020
Garmin’s Q4 beats expectations on strong fitness growth
Garmin Ltd. reported fourth-quarter earnings that beat expectations and provided an upbeat outlook for 2020. All of Garmin’s business segments beat expectations, led by Fitness, up 34 percent; Marine and Aviation, both up 22 percent; and Outdoor, up 16 percent. See the earnings on SGB Media.
February 19, 2020
iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...
February 19, 2020
The IRONMAN Group Announces Klagenfurt, Austria And Lahti, Finland As Finalists to Host 2022 IRONMAN 70.3 World Championship Triathlon
Global rotation brings event back to the Europe in 2022 with over 6,000 athletes from around the world expected to compete over two days of world class competition LAHTI, Finland / KLAGENFURT, Austria / TAMPA, Fla. (February 19, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG),...
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