News Topics
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April 17, 2023
Lululemon Exploring Sale Of Mirror Fitness Platform
Lululemon Athletica, Inc. is working with an adviser to explore selling the Mirror connected fitness business, which has underperformed since LULU acquired the company in 2020, sources told Bloomberg. The report comes as Lululemon on March 29 said it absorbed after-tax impairment and other charges totaling $442.7 million against fourth-quarter earnings...
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April 15, 2023
Fitstop To Expand Into U.S. Market; Hires NA Athletic Director
Australia-based fitness chain Fitstop reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA. The company also plans to open ten U.S. locations by the end of 2023. Peter Pisani was hired as Fitstop’s North America Athletic Director. SGB Media
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April 13, 2023
Troubled waters for Wahoo? GPS and indoor training brand cites “special agreement” after missing payment deadline and getting its credit rating lowered again
One of the biggest credit ratings agency has sounded the alarm for Wahoo’s debts, after the company missed payment months after being warned that such a scenario could be on the horizon; but Wahoo has claimed that it has a “special agreement” with its lenders regarding the delay. The latest...
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April 12, 2023
10 interesting questions about the Boston Marathon, answered
If you grew up in Massachusetts or have lived here for a while, chances are you know a fair amount about the history of the event. You probably know where the marathon starts (Hopkinton) and where it ends (Boylston Street). You might even know someone running it this year on...
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April 12, 2023
The Marathon bombing changed Boston. It also changed Twitter.
Before the runners were stopped, before the wail of ambulances and the cascade of grief, before the manhunt got underway, it was a photograph posted to Twitter from a Suffolk University student that alerted the world of something bad at the Boston Marathon. Boston Globe
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April 12, 2023
Peloton’s Shares Slide As Morgan Stanley Warns Of Slowing Web Traffic
Peloton Interactive Inc.’s shares fell 11.2 Wednesday after Morgan Stanley said the connected fitness company’s web traffic had decelerated and could hinder growth. Shares fell $1.29 to $10.20 on the day. The stock’s 52-week range is between $6.66 and $26.50. Morgan Stanley reiterated its “In-Line” rating at a price target...
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April 12, 2023
After $250M in Retail Sales, Prime Hydration Looks to Youth Sports
Base, a sponsorships sales agency, is planning brand activations for Prime at 60 youth sports events to reach more than 1.2 million consumers. After signing deals over the past year with professional organizations UFC and Arsenal FC, Prime will now promote its drinks directly to its targeted youth consumers through...
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April 12, 2023
My New Favorite Exercise Is a $200 Jump Rope: Hear Me Out
At its core, the Crossrope system consists of a high-quality rope (actually braided steel inside a rubber housing) and handles with a clasp. These clasps allow you to swap out ropes of various weights — Crossrope sells ¼-pound,½-pound, 1-pound, and 2-pound ropes, as well as some extra-light speed ropes. This review...
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April 12, 2023
Paris Olympics introduces new mixed relay race-walking marathon
On April 8, World Athletics and the International Olympic Committee (IOC) announced a new Olympic event in athletics that will debut at the 2024 Olympic Games in Paris. The new event is the race walk marathon mixed relay, which will feature 25 teams, each comprising one male and one female...
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April 11, 2023
Two siblings die in latest New York e-bike battery fire
This is the latest in a deadly series of e-mobility device fires wreaking havoc across New York. In 2022, the New York City Fire Department (FDNY) responded to some 220 fires caused by lithium-ion batteries, in which six people died and another 147 were injured. The rate of incidents has...
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April 11, 2023
Tonal Names New CEO, Raises $130 Million in Funding
Tonal, San Francisco, named a new CEO and completed a funding round that raised $130 million in new capital, the company announced on April 10. The funding came through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC. It is part of a broader recapitalization strategy to strengthen the...
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April 10, 2023
Two elite runners suspended after their marathon bib-swap breaks record
When runners sign up for marathon months in advance and a last-minute injury prevents them from making it to the start, it isn’t uncommon that they swap or sell their race bib–but it’s still against the rules at most marathons. Ivan Zarco of Honduras did just that before the start of the...
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April 10, 2023
Lululemon, Patagonia Lead Activewear Brands In Resale Popularity
Lululemon is the second most popular brand in resale, according to ThredUp’s 11th Annual Resale Report. Other activewear brands that made its Top 20 Most Popular Brands In Resale include Patagonia, at No. 6; Vuori, in 10th place; and The North Face, at 18. ThredUp’s study, based on research conducted...
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April 10, 2023
NFL stars become owners in National Cycling League, hoping to change the sport
Along with co-founders Mulugheta, Randall Clark and Mark Wilkins, the NCL wants to become an organizer for criterium bike races in America. They also want to expand diversity within cycling with opportunities for minority ownership and gender equality both in competition and pay. For the NFL players, it’s an opportunity...
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April 8, 2023
World Masters champion killed after being hit head-on in cycle lane by “speeding” driver
The San Francisco Bicycle Coalition has called for immediate action to be taken to protect people riding their bikes in the city’s Presidio national park, where world Masters track champion Ethan Boyes was killed earlier this week after being struck head-on by an allegedly speeding motorist while riding in one...
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April 6, 2023
French Government to distribute free Olympic and Paralympic tickets for Paris 2024
French authorities are to distribute free tickets for the Paris 2024 Olympic and Paralympic Games under the "Tous aux Jeux" scheme which is intended to make the events accessible to all. Around 100,000 tickets for the Olympics are to be distributed through "une Billetterie Populaire" - People's Ticket Office -...
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April 5, 2023
Eating too much ‘free sugar’ has 45 negative health effects, study finds
Are you a sweet tooth? In a large review of 73 meta-analyses - which included 8,601 studies - high consumption of added sugar was associated with significantly higher risks of 45 negative health outcomes, including diabetes, gout, obesity, high blood pressure, heart attack, stroke, cancer, asthma, tooth decay, depression and early death....
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April 4, 2023
Athletics Integrity Unit suspects doping conspiracy in Kenya
On Tuesday, Kenyan doping-related suspensions reached a new high with the eight-year suspension of the 26-year-old 800m runner and Commonwealth Games finalist Eglay Nalyanya. The Athletics Integrity Unit (AIU) found some alarming similarities between Nalyanya’s case and the previous case of Betty Lempus, uncovering a savvy operation that helps Kenyan...
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April 4, 2023
UCI really doesn’t like OnlyFans sponsoring Lewis Buchanan
When Lewis Buchanan announced his new sponsorship for 2023, it quickly made waves on the internet. Which is exactly what it was supposed to do, of course. Now, it looks like the enduro racer’s sponsorship is attracting the wrong kind of attention. The notoriously stuffy Union Cycliste Internationale (UCI) notified...
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April 4, 2023
After Hitting $1 Billion, Here’s How Hoka Plans to Surpass Its Next Sales Milestone
What a decade. As one of footwear’s newest billion-dollar brands, Hoka has skyrocketed under Deckers direction. It’s an impressive feat given that the performance running brand had sales of less than $3 million when the company acquired the brand in 2012. FN
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April 4, 2023
Lessons From Race Directing in 2023
Now that we’ve gotten that out of the way — 2023 marks my fifteenth year producing running and triathlon races. I’ve transitioned out of producing events as either part of my day job or as my day job. For the last eight years, my wife and I have co-produced a...
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April 2, 2023
Horrendous Tour of Flanders crash sees Bahrain Victorious pro disqualified
Bahrain Victorious' Filip Maciejuk was disqualified from the Tour of Flanders for causing a shocking crash which brought down most of the men's peloton, injuring many riders. road.cc
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April 1, 2023
Trail running events contribute microplastic pollution to conservation and wilderness areas
Clothing and footwear designed for trail running shed microplastics (MPs) during use. Trail running events may therefore present a significant source of MP pollution in conservation and wilderness areas. Microplastics may present long-term risks to biodiversity and endemic plant and animal species in such areas. In this study, we used...
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April 1, 2023
Vista Outdoor makes layoffs at Bell and Giro as Fox Racing integration continues
Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments. One source said Vista Outdoor is closing the Bell/Giro facility in Scotts Valley and consolidating the brands' staff at the Fox Racing headquarters in Irvine....
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March 31, 2023
Brooks to Invest $10 Million in New Initiative to Empower Young Runners
On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...