News Topics
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March 11, 2024
Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs
STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...
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March 11, 2024
Christie Clinic Illinois Race Weekend Launches New Nonprofit: Kicks for CU Kids
CHAMPAIGN, Ill. /ENDURANCE SPORTSWIRE/ - Christie Clinic Illinois Race Weekend is returning for its 2024 event with a brand-new charitable program that will empower youth runners to take part in the race weekend festivities. The race has created and launched its new non-profit, Kicks for CU Kids. The organization aims...
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March 11, 2024
Pho3nix supports life-changing work of Tipo Boxing Academy
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation expands its footprint in Africa through the Tipo Boxing Academy powered by Pho3nix in Lagos, Nigeria. The partnership between the sport nonprofit and Tipo Boxing Academy supports life-changing work that offers a lifeline to many children in an underprivileged setting, helping redirect the path...
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March 8, 2024
Marathon cheat smears made my life hell, says editor of running magazine
An editor at a leading running magazine who was accused of cheating at the London Marathon has been cleared, saying she has “been through hell”. Kate Carter, the acting commissioning editor of Runner’s World UK, was accused of “unethical” behaviour after anomalies were spotted in her performances at two major events last...
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March 8, 2024
Rehydrating 25,000 Runners: Electrolit Activates as Official Partner of the 39th annual Los Angeles Marathon presented by ASICS
Los Angeles, CA. (March 8, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California’s most iconic races, including the 39th annual Los Angeles...
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March 8, 2024
Freeletics Closes $45 Million Funding Round with Superstar Investors
Digital fitness company Freeletics closed on a $45 million Series A funding round led by FitLab, Causeway Media Partners and Jazz Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, ward.ventures, and business strategist Tony Robbins. The investor group is affiliated with several professional sports franchises, including the San...
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March 8, 2024
Focusing on the Full Athlete Experience, IRONMAN Announces Digital Enhancements with the Launch of My IRONMAN Athlete Profile
- Athletes can now manage and review their IRONMAN experience all in one place, through the creation of a personalized My IRONMAN digital profile, enabling simplified race registration process, historical view of IRONMAN and IRONMAN 70.3 race results and analytical stat breakdowns since 2017, as well as TriClub integration and...
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March 8, 2024
RunSignup Publishes March US Race Registration Market Analysis
Moorestown, NJ- March 8, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for the endurance race industry, continues its tradition of publishing its market analysis on the endurance industry. These reports serve both as a compass for internal evaluations and a valuable resource for the wider endurance...
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March 8, 2024
UltraSignup Presents the 2024 Dirt Circus: A Free Community Event Connecting Trail Runners Across the Nation
Nashville, TN, March 8, 2024/ENDURANCE SPORTSWIRE/ – UltraSignup is thrilled to announce the return of the Dirt Circus event series for 2024; celebrating community, local race organizations, and the spirit of trail running across the United States. Following the success of its inaugural year, Dirt Circus is back, promising an...
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March 8, 2024
TrainingPeaks Becomes Official Training Software of Purple Patch Fitness
Louisville, Colo., March 8, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with Matt Dixon’s Purple Patch Fitness. TrainingPeaks is now the technology platform of choice for Purple Patch, which offers performance training for time-starved athletes. The group previously used...
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March 8, 2024
Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips
Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...
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March 8, 2024
Electrolit Serves the 2024 Miami Open presented by Itaú as Official Hydration Sponsor
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – proudly announces it is the official hydration beverage of the prestigious 2024 Miami Open presented by Itaú, taking place from March 17 - 31. "Being part of the Miami Open presented by...
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March 8, 2024
Launch Week for the 2024 Mississippi Gulf Coast Marathon and the 2025 Louisiana Marathon starts Monday
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - Registration for duo of the Mississippi Gulf Coast Marathon and the Louisiana Marathon launch registration on Monday, March 11th. The weekend-long events bookend the holiday season with Coastal Mississippi hosting on December 14-15, 2024, and Baton Rouge is hosting on January 18-19, 2025. Runners...
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March 8, 2024
Bikeflights Announces 2024 Brand Ambassadors
PORTLAND, OR (March 8, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to introduce its roster of 2024 Brand Ambassadors and Sponsored Teams. "What Bikeflights offers is hugely helpful in managing logistics, reducing stress and saving time and money for Ambassadors who are...
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March 7, 2024
HotelPlanner Expands Partnership with Ventures Endurance on Athlete Hotel Bookings
WEST PALM BEACH, Fla /ENDURANCE SPORTSWIRE/ - HotelPlanner, a leading travel technology platform and hotel booking engine, today announced an expanded sponsorship with Ventures Endurance, a subsidiary of Gannett’s USA TODAY NETWORK Ventures, to share revenue on athlete hotel bookings for more than 115 annual endurance and adventure races and...
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March 7, 2024
TrainingPeaks Partners with German Cycling as Official Software Provider
Louisville, Colo., March 7, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also...
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March 7, 2024
How did the Barkley Marathons start? The story behind the world’s toughest ultramarathon
Deliberately obscure, and designed to be near-impossible to finish. The Barkley Marathons is perhaps one of the most famous events that everyone knows next to nothing about. The start date is kept secret for all but the 40 runners brave enough to try and tame the Barkley beast. The route changes year...
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March 7, 2024
‘It’s a joke’ – Anti-doping testers swoop Spanish amateur race, 130 riders abandon
An astonishing story has exposed the potential extent of doping on the amateur circuit in Spain, with 130 riders abandoning a race in Valencia at the weekend. The suspected reason: the presence of anti-doping authorities at the finish line. Spanish cycling website Ciclo21 carries anonymous quotes from riders who, without...
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March 7, 2024
Trek will cut spending by 10%
According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026...
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March 7, 2024
Has Pro Cycling Maxed-out on Caffeine?
Riders have been slamming espresso since way before flat whites were a “thing” in the chase for caffeine’s benefits on perceived effort, muscle pain, and mental acuity. “Caffeine has consistently been shown to improve endurance by 2-4 percent across dozens of studies using doses of 3-6 mg/kg body mass,” read a...
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March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...
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March 7, 2024
Giro hits back at UCI in helmet row, as expert says manufacturers could look at ‘legal options’
Giro, the helmet manufacturer, has insisted it "plays by the rules" after the UCI announced a review into time trial helmets, a move seemingly triggered by the launch of the new Giro Aerohead II. In a post on Instagram on Wednesday evening, Giro revealed that the UCI had authorised the...
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March 7, 2024
Run, Walk, or Roll: Inaugural U. S. Steel Pittsburgh Champions Mile Invites All Abilities to Join the Celebration at the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events
PITTSBURGH (March 7, 2024) /ENDURANCE SPORTSWIRE/ – P3R is excited to announce the newest addition to the 2024 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events - the U. S. Steel Pittsburgh Champions Mile. This untimed, inclusive event welcomes everyone to join in a celebration of inclusion, joy, and bravery,...
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March 7, 2024
GFNY opens 2024 with GFNY República Dominicana this Sunday
/ENDURANCE SPORTSWIRE/ – This Sunday, GFNY República Dominicana offers riders a 149.7 km race course with an elevation gain of 962 m, starting and finishing at world famous Punta Cana, known for its white sand beaches and blue turquoise water. “If you’re slowly emerging from US winter, a March trip...
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March 7, 2024
‘Miami Course Is Just Where I Belong’ – Jason West Eyes T100 Lift Out
Miami, USA/ENDURANCE SPORTSWIRE/ – Jason West cannot wait for the gun to go on the new T100 Triathlon World Tour this Saturday, 9 March. In the form of his life heading into the opening Miami T100 at CLASH Endurance Miami, the American is on familiar ground having won at the...