Trek will cut spending by 10%

March 7, 2024

According to the memo, which Bike Retailer obtained, Burke outlined a strategy where Trek will reduce both its overall inventory volume – by some 20% measured by days in stock – and the number of SKUs (stock keeping units) in its lineup by an even larger 40% by the 2026 model year; that is, by next spring. Each color and size option in a given product is a distinct SKU – for example, the Émonda SLR 7 comes in seven colors and eight sizes, for a total of 56 SKUs – so this does not represent an across-the-board 40% cut in the number of models of bikes, wheels, helmets and other gear. But there’s no hiding a 40% reduction; it’s clear that in the near future, fewer options will be available. Escape Collective