News Topics
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September 11, 2023
Nike officially abandons efforts to reopen its Northeast Portland Community Store
Nike has abandoned its efforts to reopen its long-shuttered community store in Northeast Portland and now plans to make the store's closure permanent. "Nike’s commitment to supporting and uplifting Portland’s North and Northeast community is unwavering," the company said. "We are reimagining Nike’s retail space, permanently closing our current location...
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September 11, 2023
Pirelli Recalls Over 15K P ZERO Race TLR Bicycle Tires
Italian tiremaker Pirelli has recalled more than 15,000 P ZERO Race TLR tires due to the possibility that the tubeless tire bead will unseat from the rim. According to the Consumer Product Safety Commission, Pirelli received one report of a tire unseating, leading to a minor injury and the recall....
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September 7, 2023
How to Know When to DNF
When an athlete stands on the start line of a race, there are always feelings of possibility, opportunity, and nerves, no matter the distance. The hours of training and preparation that go into making it to the start line are an endurance event on their own. On average, it costs...
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September 7, 2023
Volkswagen Financial Services acquires minority stake in Pon Holding’s leasing subsidiary
Volkswagen Financial Services (VW FS) and Pon Holdings (Pon) have announced a development in their partnership in company bike leasing with VW FS acquiring a 49% stake in the Pon bike leasing subsidiary Bike Mobility Services (BMS). The Memorandum of Understanding (MoU) on this strategic alliance was signed at the...
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September 7, 2023
Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...
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September 7, 2023
USATF Board Member Jim Estes Suing USATF & Max Siegel for Negligence & Defamation
Last week, USATF board member Jim Estes filed a lawsuit in Marion County, Ind., against USATF, its CEO Max Siegel, and its COO Renee Washington. Estes is alleging negligence by USATF and Washington and defamation per se and invasion of privacy by Siegel. All of this stems from the bidding process for the...
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September 6, 2023
Pon Bike acquires Italian shoe brand Nimbl
Dutch cycling powerhouse Pon Bike has announced the acquisition of premium Italian cycling shoe brand Nimbl. The brand, founded by Francesco Sergio, former Head of Sports Marketing for Cervelo, has an established relationship with Team Jumbo Visma. Unusually, in the world of pro team sponsorship, Sergio has intimated that it...
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September 6, 2023
Zwift and Wahoo partner-up again after patent spat
Indoor training giants Zwift and Wahoo have agreed to start collaborating again after settling a patent lawsuit earlier this week The latter took legal action against Zwift in October 2022 for alleged patent infringement relating to its Hub smart trainer, launched in September. Last week, it was reported that both parties had agreed to end the...
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September 6, 2023
USTA Launches Investment Fund to Support Tennis Growth
The USTA (U.S. Tennis Association) has launched USTA Ventures, through the USTA Strategic Investment Committee, which will be charged with evaluating a broad spectrum of long-term investment opportunities. The focus will be on acquiring potential equity stakes in technologies and other companies that will help to advance the growth of tennis...
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September 5, 2023
Lithium-ion battery company BMZ Group acquires Nox Cycles
Lithium-ion battery manufacturer The BMZ Group acquired e-bike brand Nox Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. The BMZ Group has been the battery and motor supplier for Nox e-MTB models and its distributor and online retail partner. The group acquired from Gaby...
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September 5, 2023
Mexico Marathon disqualifies 11,000 of their 30,000 runners after finding THOUSANDS cheated, including using cars and public transport mid-race, by investigating their electronic trackers
Organisers of the Mexico Marathon have reportedly disqualified 11,000 runners after electronic trackers revealed the participants had not completed the full course. Over 30,000 runners participated at the 40th anniversary edition of the race in Mexico City on August 27. Mexico Marathon organisers were forced to investigate anonymous complaints from participants...
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September 5, 2023
Doug Emslie’s Cuil Bay Capital launches with acquisition of Raccoon Media Group
Cuil Bay Capital (CBC), a new investment vehicle led by Informa advisor and former Tarsus Group CEO Doug Emslie, has announced its inaugural investment, the acquisition of a majority stake in Raccoon Media Group. Founded in 2016, Raccoon achieved acclaim with the launch of the multi-award-winning National Running Show, which...
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September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
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September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
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September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
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August 31, 2023
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and...
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August 31, 2023
Wahoo and Zwift agree to settle patent suit
Last October, Wahoo sued Zwift and JetBlack for patent infringement, alleging that Zwift’s new Hub trainer, which JetBlack manufactures, infringed on its patents. Wahoo quickly settled with JetBlack, with Jet Black agreeing not to sell its version of the Hub, called the Volt, in the U.S. or Europe. JetBlack continues...
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August 31, 2023
Lululemon’s Raises Outlook As Q2 Comps Jump 11 Percent
Lululemon Athletica, Inc. raised its guidance for the year as second-quarter results exceeded expectations. Earnings rose 21.6 percent on an adjusted basis in the quarter with revenues ahead 18 percent. Comparable sales increased 11 percent or 13 percent on a constant dollar basis. Sales of $2.2 billion topped guidance in the...
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August 29, 2023
Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
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August 25, 2023
Giant aware and working to get fake website taken offline
Gympass, the leading corporate wellness platform, announced it has raised $85M in a Series F funding round at a valuation of $2.4 billion. The new investment will accelerate Gympass' growth globally as companies prioritize decreasing healthcare costs and improving employee wellbeing. HRTechCube
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August 24, 2023
ÖTILLÖ splashes out in USA with acquisition of Ödyssey Swimrun Series
Swimrun AG, the Swiss-based owner of ÖTILLÖ, The Swimrun World Championship, and the ÖTILLÖ Swimrun World Series, has acquired a majority stake in Swimrun USA, a leading organizer of swimrun races in the US and the company behind the Ödyssey Swimrun Series. All Ödyssey Swimrun races will become part of...
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August 24, 2023
Strava Adds More Photo-Based Tools to Route Planning
Strava has added a new feature for Subscribers that lets you see photos while route planning on desktop now, and more specifically, lets you see the exact location of said photos. This is a major upgrade over the Strava route-photo feature introduced earlier this year that showed you photos along...
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August 23, 2023
New York City Marathon changes pregnancy deferral policy – but it requires athletes to pay to defer
New York Road Runners (NYRR) – organisers of the New York City Marathon – updated the organisation’s pregnancy and postpartum cancellation policy in an attempt to become a ‘more diverse, equitable, inclusive, and socially responsible organisation’. It means that the New York City Marathon is now the fifth World Marathon Major to allow women...
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August 23, 2023
Peloton shares drop 20% after posting wider-than-expected loss, falling sales due to Bike recall, seasonality
Pelotonon Wednesday reported a wider-than-expected loss and a quarterly drop in new subscribers that it blamed on its recall of its Bike seat post and seasonality, sending shares plunging about 20%. The company fell short of analysts’ earnings estimates but beat sales expectations. CNBC
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August 23, 2023
Gympass Hits $2.4B Valuation After Latest Funding Round
Gympass, a top corporate wellness platform, has raised $85 million in a Series F funding round at a valuation of $2.4 billion, an eye-watering number given the struggles of other fitness industry companies in the current economic environment. EQT Growth led the funding round, with participation from Neuberger Berman Group...