PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
July 14, 2021
Aquasphere Partners with Escape from Alcatraz Triathlon™
SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...
July 14, 2021
bRUNchatarians Rejoice at the Introduction of The bRUNch Olympics
DENVER - July 14, 2021- bRUNch Running, a Denver-based running community, launches The bRUNch Olympics, a 2-week challenge filled with daily track events or cooking competitions. From July 23 - August 8, bRUNchatarians across the United States will compete in individual and team events to see what they are made...
July 14, 2021
L’tape by Tour de France lands in Edmonton Alberta Canada
Edmonton is set to bring another world class sporting event to town in August 2022. In collaboration with MB Events and Amaury Sport Organization (A.S.O), Edmonton will host L’Étape Canada by Tour de France on August 14, 2022. L’Étape by Tour de France brings authentic Tour de France-style amateur races...
July 14, 2021
J&A Racing and haku Extend Partnership To Continue Driving Exceptional Participant Experiences Through Innovation
In continuation of their longstanding and successful partnership, J&A Racing and haku, an unparalleled technology partner, have announced the extension of their strategic partnership through a multi-year agreement. The partnership extension empowers J&A Racing to continue providing their extensive community with the most superior experiences, while enabling them to move...
July 14, 2021
GFNY Peru decided in sprint after 128 km high-altitude racing around Cusco
Andre Gonzales (Peru) took the win in a close 2-man chase with Alonzo Gamero at GFNY Peru in the Andean mountains this past Sunday. After having raced almost 100 km in an extremely high-altitude setting with start and finish in Cusco, the race was to be decided only after riders...
July 13, 2021
Barebells Introduces Plant-Based Spin on Bestselling Protein Bars
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...
July 13, 2021
BibRave’s Marketing Success Boosts Missoula Marathon Registration, Partnership to Renew through 2022 Race Event
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the Missoula Marathon to provide extensive marketing services in the lead up to the 2021 Virtual Missoula Marathon, Half Marathon, & 5K. BibRave’s in-depth knowledge of the running industry and Missoula’s marketing needs led to significant...
July 13, 2021
iFIT Acquires Sweat, a Leading Digital Fitness App for Women
(LOGAN, Utah, July 13, 2021) iFIT Health & Fitness Inc. (“iFIT”), a global leader in connected fitness software, content and equipment, today announced it has acquired Sweat, a leading platform for women's health and fitness. The acquisition of Sweat expands iFIT’s presence in the global digital fitness market, and accelerates...
July 13, 2021
EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling
(July 13, 2021; NEW YORK, NY) EF Education - NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the three-week Tour de France. Beginning in late 2020, EF Education - NIPPO riders worked with...
July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021– The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and manufacturing...
