PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 14, 2021
Addaday Grows Executive Team with Respected Industry Leaders
SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...
April 14, 2021
GFNY adds L’Alpe d’Huez
NEW YORK CITY – The Global Endurance Sports Series GFNY adds a second race in the dream destination of Vaujany in the French Alps on June 20, 2021. At GFNY La Vaujany, riders get to tackle L’Alpe d’Huez from two sides for a total of 103km with 3,669m of climbing....
April 14, 2021
Groundbreaking New Product Ear Pro Launches in the U.S.
San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...
April 13, 2021
2021 Rookie Triathlon and Jack’s Generic Triathlon Canceled
AUSTIN, Texas, April 14, 2021 -- High Five Events has canceled Rookie Triathlon and Jack’s Generic Triathlon for 2021. The decision was made due to heightened COVID-19 requirements and a low number of registrations. Rookie Tri was scheduled for May 2nd and Jack’s Generic Tri was scheduled for August 29th....
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
April 13, 2021
Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...
April 13, 2021
UltrAspire Elite Jeff Browning secures his 22nd 100-mile victory at the Zion 100
After little to no racing during the 2020 season, the competitive field is looking to be stellar this year as ultramarathoners gear up to tackle the race season. For Jeff Browning, the Zion 100 was on his list and there were some big goals attached to it. This past weekend,...