PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 1, 2021
Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge
SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...
September 1, 2021
Lake Sonoma Race Series Expands and Diversifies for 2022
The Lake Sonoma Race Series and Trail Sisters, the leading women’s trail running community whose mission is to increase women’s participation and opportunity in trail running, will join forces to inspire, educate and empower not only women, but also BIPOC runners in the ultra-running community. With this new partnership, Trail...
September 1, 2021
Cirrus Cycles, Inc. Expands International Distribution
BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022, ZyroFisher, Ltd will be the new distributor in the UK and Ireland. Additionally, Chung Yung...
September 1, 2021
Registration Opens for 2022 Escape from Alcatraz™ Triathlon on September 14
SAN FRANCISCO (September 1, 2021) – IMG, a global leader in sports, events, media and fashion, today announced random drawing registration for the 2022 Escape from Alcatraz Triathlon will officially open on Tuesday, September 14, 2021. More than 10,000 athletes enter the random drawing each year, with hopes of securing...
September 1, 2021
Kaia Schmid kicks off 2021 Junior Track World Championships with Fourth in Scratch Race
CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) kicked off the 2021 UCI Junior Track World Championships for Team USA with a bang, placing fourth in the Junior Women’s Scratch Race. This is the 18-year-olds first world championship and is a solid start to the event for her. Schmid...
August 31, 2021
The Land of Endurance Beckons: Next Phase of The IRONMAN Virtual Club Launches With 2021 IRONMAN VR Land of Endurance; IRONMAN Virtual Club Now Compatible with Wheelchair Racing and Handcycling Activities
TAMPA, Fla. (August 31, 2021) – As many of the world’s best athletes prepare to compete in the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission, the IRONMAN Virtual Club™ (VC™) has launched the perfect complement and next evolution of virtual racing with the 2021 IRONMAN...
August 31, 2021
Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...
August 31, 2021
The Greatest Prize in Marathon Running
August 31, 2021 - Dreams can come true. The Abbott Spotlight on Health 6km (3.7 miles) takes place this September and all those who successfully complete the race will be entered into a prize draw with one lucky winner getting to complete the six Abbott World Marathon Majors! Whether they’re still...
August 31, 2021
NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...

August 31, 2021
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) - With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces...