PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

February 10, 2025
Showcased3M collaborates with Hazzys, Lafuma, Pelliot, and Vector on fresh outdoor styles
ST. PAUL, Minn. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and moisture-wicking technology, has teamed up with four exciting brands—Hazzys, Lafuma, Pelliot, and Vector—to bring 3M™ Thinsulate™ Insulation to the slopes in fresh and exciting styles. The latest looks were recently showcased at the...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

February 7, 2025
ShowcasedNew England’s Running & Outdoor Expos Collocate in Boston with All-Star Lineup of Speakers, Live Action & Exclusive Deals on Gear
Boston, MA. (February 7, 2025) /ENDURANCE SPORTSWIRE/ – The Boston Outdoor Expo & The Boston Run Show, the annual events for running and outdoor adventure will return, collocating in Boston on March 1-2, 2025, bringing together thousands of runners, outdoor enthusiasts and families from New England to kick off the Spring/Summer...

February 4, 2025
ShowcasedTailwind Nutrition Signs Three New Athletes as the Brand Deepens Its Commitment to the World of Cycling
DURANGO, COLO. – February 4, 2025 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, a leader in endurance sports nutrition, is proud to announce the addition of three new cyclists to its athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt. These three new Tailwind athletes perfectly embody the diverse and multidisciplinary nature...
February 4, 2025
ShowcasedRun Tri Bike Named The Presenting Sponsor Of The Pumpkinman Triathlon And Running Festival
LOS ANGELES - (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that they will be the presenting sponsor of The Pumpkinman Triathlon and Running Festival on September 6th and 7th in South Berwick, Maine. This partnership celebrates the shared ethos that there is a spot...
January 28, 2025
ShowcasedThe Zuma Foundation Announces Date for 2025 Inaugural Zuma Beach Triathlon
Malibu, Calif. – January 28, 2025 /ENDURANCE SPORTSWIRE/ – The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon will officially take place on September 13-14, 2025. The event will feature the first-ever Triathlon for Kids in Malibu on September 13 as well as the Zuma...

January 22, 2025
ShowcasedWant To Ride One of the Top 25 Rides in the World?
(January 28, 2025) /ENDURANCE SPORTSWIRE/ - From challenging climbs to scenic coastal roads, participants can choose from five route options. The event is not only a celebration of cycling but also an opportunity to promote healthy living and showcase the beauty of Marin County. It is recognized by Outside Magazine...

December 9, 2024
ShowcasedLeave No Trace Selects Mountain Hardwear For Corporate Partner Of The Year 2024
Richmond, Calif. /ENDURANCE SPORTSWIRE/ - Mountain Hardwear is proud to announce it has been named the 2024 Leave No Trace Corporate Partner of the Year. This distinction honors the company’s relentless commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. This recognition highlights Mountain Hardwear’s significant...

December 5, 2024
ShowcasedGoFundraise Signs as Official Charity Fundraising Partner for IRONMAN and IRONMAN 70.3 Races in the UK with New Multi-year Agreement
December 5. /ENDURANCE SPORTSWIRE/ - GoFundraise, a global leader in online and mass participation fundraising, is excited to announce a new multi-year partnership with IRONMAN and IRONMAN 70.3 events in the UK. This collaboration will continue to empower charities to raise funds through iconic IRONMAN® and IRONMAN® 70.3® triathlons in...

November 6, 2024
ShowcasedFreddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual...