Press Releases

September 11, 2021

PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill

WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles and electric bicycles. This bill includes PeopleForBikes’ policy priorities such as the Electric Bicycle Incentive...

September 10, 2021

X2 Performance Named Exclusive Energy Drink Partner of the 2021 Surf City and Long Beach Marathons

SOUTHERN CALIFORNIA – September 10, 2021 – Motiv Sports, operators of the Surf City Marathon and Long Beach Marathon, is pleased to welcome X2 Performance as the exclusive energy drink partner of the 2021 events.  The partnership kicks off with the 25th edition of the Surf City Marathon and Half...

September 10, 2021

Race Roster introduces 3 new challenge event types

London, ON (Friday, September 10, 2021) - Race Roster recently introduced three non-distance based challenge types that will allow event organizers to engage with their participants in entirely new ways. With these new types, organizers can reach a wider audience and create creative challenges that everyone will want to take...

September 10, 2021

Challenged Athletes Foundation Grant Recipients Shine at the Tokyo 2020 Paralympic Games

SAN DIEGO, CA (September 10, 2021) – After two weeks of competition among the world’s top athletes with physical disabilities, Challenged Athletes Foundation (CAF) celebrates the power of the human spirit that was showcased during the Tokyo 2020 Paralympic Games. Over 55% of the Team USA athletes received support from...

September 10, 2021

FasCat Unveils New Website

BOULDER, CO — FasCat Coaching, known for their science-based approach to coaching and digital training plans, launched a new website this summer. The re-designed platform enhances  the athlete experience, and leverages eCommerce technology to help athletes find the right  plan for their goals, and checkout easier. In addition to the new...

September 9, 2021

Mountain Hardwear Appoints Troy Sicotte as President

Richmond, Calif. (September 9, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has appointed Troy Sicotte as the new President of the brand. A veteran of the outdoor industry, Sicotte served as the brand’s Vice President of Sales for the past three...

September 9, 2021

Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists

Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...

September 9, 2021

Wrestle Like A Girl Launches ‘She Can Wrestle’ Campaign Featuring Sports Empowerment Festival and Celebration Gala

Wrestle Like A Girl (WLAG), a 501(c)3 non-profit organization with a mission to empower girls and women using the sport of wrestling to become leaders in life, announced its first campaign titled “She Can Wrestle”, which will include a Celebration Gala and Sports Empowerment Festival, to be held at the...

September 9, 2021

Kitsbow Welcomes New Bike Shop to the Old Fort Ride House

OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...

September 9, 2021

Peloton Launches Private Label Apparel Brand, Peloton Apparel

- Inspired by its world class instructors and passionate community of Members, Peloton Apparel is designed to seamlessly transition from class and beyond - The line features four Peloton Apparel Fabrics offering different features and benefits, from high-compressive performance fabric to buttery-soft fabric for everyday wear, which will be staples...

September 9, 2021

Küat Kicks Off Exclusive Partnership with Miyaki Co

(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...

September 9, 2021

USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes

(LONG BEACH, Calif.) September 9, 2021 -  USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...

September 9, 2021

Super League Puts Triathlon On The Map Again With Win at Prestigious Sports Industry Awards

Super League Triathlon triumphed at the prestigious Sports Industry Awards with the SLT Arena Games beating off stiff competition to land the Cutting Edge Award. Super League CEO and Co-Founder Michael D’hulst was on hand to accept the award at the star-studded ceremony in London just days after a successful...

September 9, 2021

Warren Miller Entertainment to Debut 72nd Feature Film This Fall

Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...

September 9, 2021

Cirrus Cycles, Inc. Announces Employee Promotions

BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to General Manager, Jeremy Facer to Purchasing Manager, and Kelsey Lampe to Warehouse/Production Manager of Cirrus...

September 9, 2021

Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami

Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...

September 9, 2021

Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor

ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...

September 9, 2021

Running USA Launches Event Management Study, Seeks Input from Race Directors and Event Staff Nationwide

(Thursday, Sept. 9, 2021) – Running USA, the non-profit trade organization for the running industry, announced today that the 2021 Event Management Study is now open for race directors to submit their responses. “We encourage our members and non-member event professionals to take the new event management study, which helps...

September 8, 2021

American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run

September 8, 2021, Washington, DC: Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also a three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship medalist (gold...

September 8, 2021

Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact

Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...

September 8, 2021

Giro Launches New Latch MTB Shoes

(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...

September 8, 2021

Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users

Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...

September 8, 2021

Running USA and The Running Event Announce Session Topics for the Race Director Track at 2021 Event

AUSTIN (Sept. 8, 2021) – Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas. Today, Running USA announces the content topics for five...

September 8, 2021

Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio

San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...

September 8, 2021

The TOUR DE FLORIANÓPOLIS from Southern Brazil’s beautiful and exotic islands arrives as an official virtual race competition on ROUVY

Florianópolis, Brazil / September 8th, 2021 - The enforced partnership between the Brazilian Virtual Cycling and ROUVY has a launch date now - September 11th - thanks to GPBrasil of Virtual Cycling – Tour de Florianópolis. The Island of Magic or ‘Floripa’, as it is commonly called by Brazilians, is...