Kane Footwear collaborates with Brian Mazza to launch first athlete-designed shoe
March 4, 2022
Partnership marks the start of Kane’s athlete-designed (AD) collaborations, with a new colorway launch inspired by Mazza’s story
Westport, CT (March 4, 2022) /ENDURANCE SPORTSWIRE/ – Kane Footwear is releasing their first collaborative design of the Revive recovery shoe with athlete and entrepreneur Brian Mazza. The shoe features earth tones and a printed message on the sole of the shoe that reflects Mazza’s story and mission: Nothing Changes if Nothing Changes.
Mazza, founder of HLP Training and lifestyle influencer, is the poster child for intentionality–he knows that wellness is not something you fall into, but choose. Mazza chose to quit drinking six years ago and changed his approach to life, not because of any issue, but because he wanted to consistently live a high octane lifestyle with nothing holding him back. Today, he chooses to set aside time to recover with the Revive recovery after his intense training days.
“I’m constantly beating myself up training, so it’s important for me to take the steps I need to recover,” Mazza said. “Everything starts with your feet, your foundation–when you take care of your foundation you set yourself up for success. I, unfortunately, have dealt with some major injuries over the years, and I have to take recovery a lot more seriously.”
Mazza joined the Kane team at their outset last summer, and has since been an advocate of the Revive’s combination of functional design and style. He loves the recovery features of the shoe, like the nodes incorporated into the sole of the shoe that stimulate his feet and achilles.
“We’re thrilled to work with Brian on the launch of our first athlete-designed shoe,” Craig Stankevich, Kane’s Chief Marketing Officer, said. “Our collaboration with Brain reflects our shared belief in chasing athletic excellence, and Brian’s life and work mission centered around intentionality: choosing a better life. Brian’s motto on the shoe, Nothing Changes if Nothing Changes, is a reminder each day to choose something better and work towards it.”
About Kane Footwear
Headquartered in Westport, CT, Kane is a footwear brand dedicated to the recovery of body and planet. Implementing expert driven design, biobased manufacturing, and modern aesthetics, Kane is creating active recovery footwear for mindful movers. Their flagship Revive slip-on, designed in collaboration with Board Certified foot and ankle surgeon Dr. Dan Geller, is built with eco-based materials and an active recovery design that promotes healing. John Gagliardi, Kane’s founder and CEO, spent over two years to research materials, design and develop the Revive. You can learn more at www.kanefootwear.com.