TAMPA, Fla./LONDON/CERVIA – IRONMAN, a Wanda Sports Holdings company, announced today that IRONMAN® 70.3® Italy Emilia-Romagna has been chosen as the latest race addition to the 2019 calendar. The inaugural event will take place on September 22, 2019, replacing previous host city Pescara.
Located in the north-east region of Italy, the city of Cervia in Emilia-Romagna region is famous as a welcoming seaside resort, popular amongst both domestic holidaymakers and visitors from further afield, making the race destination a perfect place for athletes to finish their season in style.
“We are always looking at cities and venues that could host an IRONMAN 70.3 race, and whilst we know our athletes have enjoyed the experience of racing in Pescara, we are confident that the new challenges that can be found in Cervia will prove popular with our competitors,” said Stefan Petschnig, CEO of IRONMAN Europe, Middle East and Africa.
“By selecting Cervia to host the race, we also believe this will be a course that suits a wide range of abilities. In general, the course is relatively flat which makes it ideal for first-timers, but equally, seasoned-athletes can attempt to finish the 2019 campaign with a personal best on this fast course,” added Petschnig.
IRONMAN 70.3 Italy Emilia-Romagna takes place just one day after the full-distance IRONMAN Italy Emilia-Romagna, giving travelling athletes the chance to cheer each other on at different events in the same region.
“We are really proud that for the first time, Cervia will host an IRONMAN 70.3 race. For the city and the region, this presents another wonderful opportunity to showcase to athletes and visitors the many natural attractions for outdoor physical activity offering a unique and extraordinary experience,” said Andrea Corsini, Regional Councillor for Tourism of Emilia-Romagna.
“IRONMAN 70.3 Italy Emilia-Romagna brings another opportunity for sporting development to Cervia, the ‘Land of Triathlon’, and Romagna (Cervia, Ravenna, Cesena, Forlì, Forlimpopoli and Bertinoro),” said Luca Coffari, Mayor of Cervia
“The race will attract more athletes and visitors from all over the world and will be a real sporting celebration. The weekend will become a proper festival dedicated to triathlon lasting several days,” added Coffari.
Athletes will start with the single-loop swim course from the wide and central beach of Cervia, followed by the 90km bike course starting on the Cervia promenade. The course then winds along the charming countryside of Romagna, leading athletes through the picturesque Salt Pans Natural Park, where it is possible to view pink flamingos in their natural habitat.
The course continues through the beautiful streets of Forlimpopoli and towards Bertinoro, the “Balcony of Romagna”, before crossing the vineyards of the famous Sangiovese, following what is known as the street of wine and tastes of Romagna. After passing the hill of Bertinoro, the course descends back to Cervia. The 21.1km run is completely flat and reveals some characteristic sites of the touristic Cervia and Milano Marittima, such as the Salt Warehouse and charming Town Hall.
The IRONMAN 70.3 Italy Emilia-Romagna triathlon will offer 35 age-group qualifying slots for the 2020 IRONMAN 70.3 World Championship Taupō, New Zealand taking place on November 28-29, 2020.
Priority entries open 21 February at 14:00 CET with general entries opening on 28 February at 16:00 CET. Athletes wishing to register for a place at the IRONMAN 70.3 Italy Emilia-Romagna should visit www.ironman.com/emiliaromagna70.3. Any questions relating to this competition should be sent to firstname.lastname@example.org.
As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.