Greenlayer to Become Ironman’s Official Lifestyle Apparel for Events in North America

April 26th, 2016

Greenlayer Will Offer All Official Lifestyle Apparel for the IRONMAN and IRONMAN 70.3 North American Series of Events; Also Becomes Official Apparel Supplier of Iron Girl in the United States.

PORTLAND, Ore./TAMPA, Fla. (April 26, 2016) — Portland based athletic apparel company, Greenlayer, is proud to announce its partnership with IRONMAN as the Official Lifestyle Apparel sponsor for all races in the IRONMAN® and IRONMAN® 70.3® North American Series. In addition, Greenlayer will also be the Official Apparel Supplier of Iron Girl in the United States.

“Greenlayer has been a supporter of endurance events and the sport of triathlon from the beginning. Our partnership with IRONMAN is a natural extension for the brand,” stated Greenlayer Owner Kim Bilancio. “This sponsorship is a celebration of our desire to support the endurance lifestyle and IRONMAN athletes. Our founders have a long rooted history in the sport of triathlon with numerous IRONMAN finishes and IRONMAN World Championship qualifiers. We are thrilled to extend our support to the IRONMAN brand and athletes.”

Greenlayer has been a leader in event apparel and custom merchandise for teams and events since its inception in 2007. With a focus in sustainable fabrics and custom design, Greenlayer will bring a unique product assortment to IRONMAN athletes. With a full range of over 60 styles, the Greenlayer product will be provided to all athletes that compete at IRONMAN and IRONMAN 70.3 and in North America, including the IRONMAN World Championship Event in Kailua-Kona, Hawai`i.

“With their knowledge and expertise in the industry, we know that Greenlayer will be giving our athletes the best lifestyle apparel available,” said Carola Ross, Chief Sales Officer of IRONMAN.

For more information on Greenlayer, please visit

For more information on the IRONMAN brand and global event series,visit


About Greenlayer

Greenlayer is committed to creating athletic lifestyle apparel that performs at the highest level. High quality, comfortable, and cutting edge, Greenlayer’s apparel is designed for the ultimate athletic experience for the multi-sport athlete. With clients ranging from athleticevents to retailers, Greenlayer strives to create products that are functional, aesthetically-minded, and of the highest quality. For more information on Greenlayer, please visit 


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit

About Iron Girl

Launched in 2004 with just two events in the United States, the Iron Girl® brand has gained popularity throughout the years garnering global appeal. The event series broadened over the past decade varying from 5Ks and 10Ks to half marathons, expanding and incorporating mother/daughter races, sprint triathlons and wellness initiatives. Iron Girl aspires to bring women of all ages together as a community by offering a supportive, energetic and empowering environment for females pursuing a healthy and active lifestyle. For more information visit

Greenlayer Media Contact:

Angela Hood


1723 SW Taylor St.

Portland, OR 97205

IRONMAN Media Contact:

Ellie Seifert



2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930


Contact Info

Ellie Seifert

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