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April 22, 2021 Newsletter – Ice for Sore Muscles? Think Again.

April 22, 2021

EDITOR’S PICKS

Ice for Sore Muscles? Think Again. Icing muscles after strenuous exercise is not just ineffective, it could be counterproductive, a new study in mice suggests. New York Times (paywall)

Fitness Giant Xponential Planning to Go Public After Acquiring Rumble. A listing could value Xponential — which owns Pure Barre, CycleBar, and Club Pilates — at roughly $1.3 billion, per Bloomberg. The company also acquired Rumble Boxing for $300 million last month. Front Office News

Fitbit co-founder: Future for fitness is well beyond the wrist. Exclusive from CNET: CTO Eric Friedman talks with CNET about the company’s first wearable under the Google umbrella.

Tokyo 2020 set to postpone decision on fans to June amid spike in COVID-19 cases. Tokyo 2020 President Seiko Hashimoto has conceded a decision on whether Japanese fans can attend the rescheduled Olympic and Paralympic Games might not be made until June amid a spike in COVID-19 cases in the host country. Inside the Games

Barkley Marathon Mastermind Lazarus Lake to Appear on HBO’s ‘Real Sports’. HBO’s new “Real Sports” episode features a profile on the genesis of the “notorious and treacherous  Barkley Marathons,” held annually in Frozen Head State Park, Tenn. GearJunkie


PRESS RELEASES

AWARDS AND RECOGNITION

DICK’S Sporting Goods Pittsburgh Marathon Names 2021 Hall of Fame Class – The 2021 inductees are triathlete Dave Antognoli, standout track runner Mike Dudley, top U.S. marathoner Gary Gargasz, and contributors Bill and Linda Phelps. Pittsburgh Marathon

Ashworth Awards Featured in Insights Magazine by Awards and Personalization Association – The July 2020 edition of Insights Magazine had been released digitally, featuring Ashworth Awards in the Retailer Profile. The featured is about how the company changed the endurance industry, following through with sustainable, reliable, and custom “Made in USA” awards and medallions. Ashworth Awards

BUSINESS

Virtual Sports Platform “ROUVY” partners with ‘growB Sports’ to grow its presence and boost its activities in Japan – To promote indoor cycling and running in VR in Japan, growB Sports (Globe Sports Communications Ltd.), with HQ in Chiyoda-ku, Tokyo, has signed a multi-year partnership agreement with VirtualTraining s.r.o. They will create courses and run events for the augmented reality platform, ROUVY. ROUVY

Over 230 Companies Complete Climate Neutral Certification – Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, announces its largest-ever cohort of Climate Neutral Certified companies. More than 230 brands completed the rigorous certification process, to measure, offset, and reduce their 2020 “cradle-to-customer” greenhouse gas emissions. Climate Neutral

EVENTS

XTERRA Worlds moves to Dec. 5 + Trail Run Worlds 21K added to Maui weekend – The 25th edition of the XTERRA World Championship off-road triathlon at the Ritz-Carlton, Kapalua in Maui has moved from its scheduled date of Oct. 31 to Dec. 5, 2021. The XTERRA Trail Run World Championship 21K, previously held Oahu, will move to Maui on Dec. 4. XTERRA

Battleship 12K returns for 2021 bigger and better than ever – The Battleship 12K, a patriotic run to honor those who served, returns to the USS Alabama after taking a year off due to the pandemic. Registration opens on April 22 with a special BLITZ registration rate of $22 for 22 hours to draw attention to the 22 veterans lost each day to suicide. Battleship 12K

The world’s best athletes compete at Anfi Challenge Mogan-Gran Canaria – This weekend, eyes will be on ANFI CHALLENGE MOGAN-GRAN CANARIA, where an unprecedented battle between some of the best athletes will take place on the Spanish island. Jan Frodeno and Nicola Spirig are the biggest favourites, but they will face a lot of competition from dozens of pro athletes. ChallengeFamily

GIVING

The DONNA Foundation Announces “Mother’s Day Your Way” Virtual Event – The DONNA Foundation invites families to show their appreciation for moms through the AARP DONNA Mother’s Day Your Way. This virtual event encourages athletes to finish breast cancer by engaging in any form of exercise during Mother’s Day weekend, May 8-9. Funds raised will support those living with breast cancer and fund groundbreaking breast cancer research. DONNA Family

PRODUCTS AND SERVICES

“Ultramarathon Man” Dean Karnazes Launches His Latest Memoir on Tackling The Western States 100 In His Mid-50s – Dean Karnazes, the iconic superhuman endurance runner, shares the hard-won wisdom and lessons he’s learned from thirty years of competition in A Runner’s High: My Life in Motion, published by HarperOne – memoirs from his toughest challenge yet – running the Western States 100 in his mid-50s. Dean Karnazes

Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll – Canadian boot brand Kodiak is the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is made with 100% post-consumer recycled PET plastic that reduces carbon emissions by at least 48%. Kodiak will be incorporating PrimaLoft P.U.R.E. insulation into four of its Fall 2021 products. Kodiak

Innerforce: first brand in Triathlon to become Climate Neutral certified – Sports apparel brand Innerforce unveiled their Climate Neutral certification for their 2020 carbon emissions. Innerforce became the first Triathlon and Multisport Climate Neutral Certified brand to get the certification, by extending its commitment through its activities, production, supply chain, and product life cycle. Innerforce

KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling – KOM Cycling will give indoor cyclists the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding. The new unit will be available on their website and through select retailers as of April 21. KOM Cycling

SPONSORSHIPS

Lael Wilcox Joins Gnarly Nutrition Athlete Team – Ultra-endurance cyclist Lael Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide in 2015. Wilcox will utilize the full lineup of Gnarly Nutrition products to fuel her training, racing and riding, and will also test a new Gnarly endurance product set to launch later this year. Gnarly Nutrition

Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season – Tough Mudder announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partners, energy drink Reign Total Body Fuel, CRAFT Sportswear and grooming station Every Man Jack, unite world renowned brands with a global community of outdoor enthusiasts. Tough Mudder

MOVES

Pro Triathlete Angela Naeth joins United Endurance Sports Coaching Academy as Partner and Director of Content – United Endurance Sports Coaching Academy (UESCA), providers of science-based endurance sports education, has announced that pro triathlete Angela Naeth has joined UESCA as a partner and director of content. Angela is a N. American IRONMAN champion and is also the founder of IRACELIKEAGIRL, a global all-women’s endurance team. Angela Naeth

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