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Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll

April 22, 2021

Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%. Kodiak will be incorporating PrimaLoft P.U.R.E. insulation into four of its Fall 2021 products.

The partnership with PrimaLoft P.U.R.E. technology is part of a larger sustainability initiative for Kodiak called Built for What Matters. Kodiak has partnered with many of its suppliers to incorporate less harmful manufacturing practices and more environmentally considered materials into its footwear with a goal to reduce its overall impact.

“PrimaLoft P.U.R.E. is the perfect solution for us,” said Karen McSorley, Kodiak Senior Brand Manager. “It’s a proven, effective insulation that not only requires significantly less carbon to produce but that is also made with post-consumer recycled materials.”

This Fall, Kodiak will release four new hiking and lifestyle boots–the Kindersley, Stave, Tagish and Chadsey—that use PrimaLoft P.U.R.E. insulation.

For more information about Built for What Matters or PrimaLoft P.U.R.E. please visit

https://www.kodiakboots.com/eco.html or https://www.primaloft.com/pure/.

 About Kodiak: Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for daily work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Stratham, NH, Kodiak is best known as the maker of the original Greb Kodiak boot, the first leather work boot to be made waterproof with a combination of vulcanized rubber outsole construction and waterproof leather. To learn more about Kodiak, visit us at KodiakBoots.com or KodiakBoots.ca and follow @KodiakBoots on social media.

About PrimaLoft: PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used by more than900 top global brands in outdoor and fashion, home furnishings, work wear, hunting and military applications. Withits Relentlessly Responsible™ mission,PrimaLoft strives to balanceinnovation, performance& sustainability in apursuit of a better future. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Instagram, and LinkedIn.

Contact:

Max Krapff
Backbone Media
Max.krapff@backbonemedia.net
970.963.4873 ext. 1174

Alyssa Votto
Marketing Coordinator
603.770.8683
Alyssa_Votto@vfc.com