The DONNA Foundation Announces “Mother’s Day Your Way” Virtual Event

April 22, 2021

Foundation invites families to get active – and creative – to finish breast cancer during Mother’s Day weekend, May 8-9

April, 2021 — Jacksonville, Fla. — The DONNA Foundation invites families around the nation to show their appreciation for moms through the AARP DONNA Mother’s Day Your Way, driven by the Tom Bush Family of Dealerships.

This virtual event, a new addition to the DONNA Signature Event lineup in 2021, invites athletes to finish breast cancer in their own, favorite way during Mother’s Day weekend (May 8-9, 2021). From swimming and biking, to surfing and skating, any form of exercise that athletes love most qualifies.

AARP Florida State Director Jeff Johnson said, “We are proud to support The DONNA Foundation to honor mothers and caregivers through ‘Mother’s Day Your Way.’ AARP will continue to provide caregiving resources to families and their loved ones impacted by breast cancer. We recognize and applaud their bravery and commitment to finishing the fight.”

Funds raised through Mother’s Day Your Way support The DONNA Foundation’s mission: to provide financial assistance and support to those living with breast cancer and fund groundbreaking breast cancer research.

“Our goal this Mother’s Day is to encourage mothers to take time for themselves. As a mom of two grown children, I know how many roles mothers play in their families’ lives — and how important it is to dedicate time to your physical and mental health,” said Donna Deegan, Founder of The DONNA Foundation. “Whether you want to go on a family outing or do something special for yourself, we hope you’ll celebrate this Mother’s Day by doing what makes you happy.”

The DONNA Foundation will present DONNA’s Every Mom Challenge through May 9 (Mother’s Day), a prolonged celebration of moms across the nation. Participants can complete the challenge by:

  • Registering to participate in the virtual Mother’s Day Your Way event. Sign up for 30 minutes of physical activity (running, swimming, biking, yoga, etc.) of your choice at mdyw.breastcancermarathon.com. Participants interested in trying a new activity can access a preferred studio directory of fitness studios presented by Jacksonville Mom at mdyw.breastcancermarathon.com/preferred-studio-directory.
  • Supporting the Every Mom$5,000 matching gift challenge by donating $30 or more to support families who are living with breast cancer. All gifts will be matched up to $5,000 total. Give at mdyw.breastcancermarathon.com/mom.
  • Honoring your mom by posting your favorite picture of your mom, contributing a message to the Mother’s Day Your Way tribute wall presented by wellCORNER, and sharing stories at breastcancermarathon.com/donna-tribute-wall.

Athletic studios may register for the Mother’s Day Your Way preferred studio directory at mdyw.breastcancermarathon.com/preferredstudioreg.

Mother’s Day Your Way is the third and final event of Genentech DONNA Fearless Series presented by FIS. Plans for next season, including the 15th Anniversary of the National Marathon to Finish Breast Cancer, will be announced later this year.


About The DONNA Foundation:

The DONNA Foundation was established in June of 2003 by three-time breast cancer survivor and award-winning journalist Donna Deegan to meet the critical financial needs of the underserved living with breast cancer. Our mission is to provide financial assistance and support to those living with breast cancer and fund groundbreaking breast cancer research. To date, the DONNA Foundation has served more than 14,000 families, securing more than $550,000 in financial services and debt relief each year. The organization has also disbursed more than $3 million to develop and maintain the Mayo Clinic Translational Genomics Program. The organization also operates events and programs for survivorship, education and awareness. For more information, visit www.TheDONNAFoundation.org.

About AARP:

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.