(Logan, UT — July 11, 2018) — Altra’s max cushion road shoe received a massive update with the new Paradigm 4. This revamped shoe now features Altra’s popular EGO™ midsole for a bouncier step with more energy return compared to the cushioning used in past models. The upper changed from mesh to a stretchy, sock-like knit for maximum breathability and ultimate comfort.
As part of Altra’s Dynamic Support category, the Paradigm 4 features a GuideRailTM and StabiliPodsTM to provide lighter, more natural support. Altra’s GuideRailTM is a non-invasive support feature along the arch side of the foot to realign fatigued feet that are collapsing during a long run. The StabiliPodTM acts as a supportive tripod by enhancing the three natural stability zones in your foot to help prevent excessive foot collapse and pronation. The asymmetrical design of the shoe with medial flaring also increases support, while the max cushion offers relief from forefoot pain, particularly plantar fasciitis and neuromas. Even if you don’t have foot issues, the Paradigm is ideal for long hours running at ultramarathons or long hours on your feet for medical professionals.
The Paradigm is one of Altra’s highest cushioned shoes with a 30mm stack height for men and a 29mm stack height for women. Although it’s a max cushion shoe, the Paradigm is lightweight at just 11.2 ounces for the men’s sample and 9.2 ounces for the women’s sample. Color options for men are black, white/blue and gray/red. Color options for women are black, blue and dark pink.
The Altra Paradigm 4 retails for $150 and is available now on www.AltraRunning.com and at your local specialty running retailer.
While working at a running store, Altra Founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShapeTM toe box and Zero DropTM platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, firstname.lastname@example.org