LATEST RUNNING AND MARATHON NEWS
November 1, 2021
Turns out, how far, fast and often has little to do with how likely a runner is to get hurt, suggests study
There’s a rule of thumb for the prevention of running injuries that is simple, time-tested, and – according to a new review of the evidence – wrong. The “10 per cent rule” suggests that you should avoid increasing the total time or distance you run by more than 10% from...
October 31, 2021
From Nike to Peloton, Supply Chain Issues Unavoidable
Global supply chain issues have affected major corporations, forcing them to rethink their manufacturing strategies. Some companies have even considered shifting to a more domestic approach. Read more to understand the current predicament corporations are faced with. Front Office Sports
October 28, 2021
Skechers Slightly Lowers 2021 Outlook On Q3 Miss
Profits at Skechers USA surged 61.0 percent in the third quarter ended September 30 on a 19.2 percent revenue gain, but both sales and earnings came were below guidance. The footwear giant slightly lowered its EPS and sales targets for the full year. Skechers achieved a new third quarter sales...
October 26, 2021
The Georgina Marathon: a gamble that paid off in spades
At the end of July, co-race directors Cindy Lewis-Caballero and Sandie Orlando received approval from the town of Georgina, on Ontario’s Lake Simcoe, to put together the inaugural Georgina Marathon and Half Marathon, to take place Oct. 17. Both knew that two months seemed like an impossible timeline, but the...
October 25, 2021
Beijing marathon postponed as China fights Delta outbreak
The Beijing marathon this weekend has been postponed until further notice, organisers said, as China seeks to stamp out a Covid outbreak and return to zero cases ahead of the Winter Olympics. There were some 30,000 people expected to take part on October 31. France24
October 25, 2021
What We Think We Know About What Causes Running Injuries Might Be Wrong
It’s well known that runners suffer a lot of injuries — by many accounts, about half of all runners will be sidelined at some point each year. Less known is what exactly causes this huge rate of casualties in a non-contact sport. A new study suggests we may even know less...
October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...
October 21, 2021
Hong Kong Marathon warns runners against carrying political slogans
Those who carry political slogans in this Sunday's Standard Chartered Marathon will risk getting banned from the race, its organizer warns. Runners who wear special attire or carry backpacks must undergo security check by the organizer at the security booth located at the start area. The latest statement came after the association...
October 20, 2021
Harvey Lewis Runs 354.2 Miles At Big Dog’s Backyard Ultra
After three and half days, Harvey Lewis was the last man standing. And if rules of Big Dog’s Backyard Ultra allowed him to continue, he might still be the last man running. The 45-year-old Cincinnati high school social studies teacher ran through the boundaries of human endurance this week, as...
October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
