LATEST RUNNING AND MARATHON NEWS
February 25, 2021
The dos and don’ts of Strava
If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine
February 24, 2021
Fleet Feet adds five stores in 2020, makes key hires
Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media
February 23, 2021
Pocket Outdoor Media raises $150 million from Sequoia Heritage
Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios
February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
February 15, 2021
El Paso Marathon runners carry on through winter storm
The El Paso Marathon carried on Sunday despite a winter storm that brought snow to the region. Photos showed runners making their way through snow covered streets. KFOXTV
February 12, 2021
Norwegian Runner Sets New Record for Fastest Barefoot Half Marathon on Snow
Jonas Felde Sevaldrud, who is also a YouTuber who goes by the name Sevald, ran 13.1 miles in 1:44:58, breaking the previous record of 2:16:34, set by ‘The Iceman’, Wim Hof, in 2007 yahoo!style
February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
February 8, 2021
Will women ultrarunners surpass the best men?
A new science paper explores the subject at great depth, and concludes that it's possible, but not likely. Podium Running
February 8, 2021
The 2021 London marathon is set to be the biggest yet with 50,000 places in the race – and another 50,000 places for the virtual event.
London Marathon runners are set to find out if they have won a place in this year's race. Evening Standard