LATEST RUNNING AND MARATHON NEWS
August 11, 2022
Science Shows You Can Go Farther and Faster with Music
A new study in the Journal of Human Kinetics showed that listening to music during a running time trial led to a 10% increase in total distance covered, as well as a 14% increase in speed. There was also evidence of 8% lower blood lactate concentration in those who listened to...
August 4, 2022
Adidas’ Operating Profit Plummets 28%, Faces Legal Battles
Adidas reported a 28% decline in second-quarter operating profit to $398.4 million due to suspending its business in Russia, pandemic-related lockdowns in China and Vietnam, and higher supply chain costs. The company was able to lock in a 4% increase in currency-neutral revenue. Net income fell to roughly $366.8 million...
August 2, 2022
McLaren Steps into Sports Apparel with $450 Sneakers
McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team. FOS
July 26, 2022
Adidas Slashes Outlook for Q2, Citing Slow Recovery in Greater China
The German sportswear brand on Tuesday said its recovery in Greater China has been slower than it expected since Q3 began, due to persisting Covid-19 restrictions. As such, Adidas said it expects revenues in Greater China to decline at a double-digit rate through 2022. Footwear News
July 23, 2022
How to Make More People Fall in Love with Track and Field
In the lead-up to this week’s World Championships in Eugene, Oregon, USA Track and Field president Max Siegel said that he hoped the event would be a catalyst to enhancing the sport’s domestic popularity. The goal, according to a story in the Los Angeles Times, is to make track the...
July 21, 2022
London Marathon changes policy for pregnant and postpartum participants
London Marathon Events has made immediate policy changes to make the event more inclusive. Participants who are pregnant or postpartum – including general entry participants and participants with a Good For Age or Championship place in the 2022 TCS London Marathon on Sunday 2 October – will now have the opportunity to...
July 20, 2022
Survey Finds Runners Value Sports Sponsors More than the General Public
A survey from Elevent finds runners are more sponsorship savvy than the general public, including having both a more positive perception of sponsors and a willingness to engage with them. Elevent, a provider of sponsorship lifecycle management software, consulting services, and research, in the first quarter of 2022 conducted a...
July 18, 2022
Inside the ‘crazy’ plan to boost track and field’s popularity before the 2028 Olympics
The series is part of a strategic plan formed by USATF and backed by World Athletics to take advantage of what it has called a critical six-year window in hopes of making track and field the country’s fifth-most-followed sport by the 2028 Summer Olympics in Los Angeles. AOL.com
July 15, 2022
Ashley Paulson Sets Course Record at Badwater – Many are Skeptical
Ashley Paulson finished third overall, setting the female record with a time of 24:09:34, besting the 24:13:24 mark set by Patrycja Bereznowska in 2019. This result was, unfortunately, not without controversy. Many are questioning the validity of Ashley’s result, fueled by a past allegations of course cutting, a doping suspension,...
July 14, 2022
Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...
