LATEST RUNNING AND MARATHON NEWS
March 13, 2024
On’s Co-CEO Says Paris Olympics Will Help Grow Brand Awareness
Despite a surprising loss in Q4, On Holding is looking towards the future, with a special focus on the Olympic Games in Paris this summer. In the fourth quarter, the Swiss running shoe brand posted a net sales increase in Q4 of 21.9 percent to 447.1 million Swiss francs. Sales came in around 1.5 percent...
March 12, 2024
She’s 12. She runs an under-3-hour marathon. And she’s prepping for the 2028 Olympics
The 5-foot-tall sixth-grader placed second among all girls and women at the Ventura Marathon in February when she ran the 26.2-mile course in 2 hours 58 minutes, averaging less than 7 minutes per mile. Her goal this year is to run the fastest recorded marathon for a 12-year-old of either gender — she's...
March 8, 2024
Marathon cheat smears made my life hell, says editor of running magazine
An editor at a leading running magazine who was accused of cheating at the London Marathon has been cleared, saying she has “been through hell”. Kate Carter, the acting commissioning editor of Runner’s World UK, was accused of “unethical” behaviour after anomalies were spotted in her performances at two major events last...
March 7, 2024
How did the Barkley Marathons start? The story behind the world’s toughest ultramarathon
Deliberately obscure, and designed to be near-impossible to finish. The Barkley Marathons is perhaps one of the most famous events that everyone knows next to nothing about. The start date is kept secret for all but the 40 runners brave enough to try and tame the Barkley beast. The route changes year...
March 7, 2024
Can Running Brands Like Hoka and On Help Foot Locker Get Back on Track as It Recalibrates Nike Relationship?
Foot Locker’s financial results were weaker than expected in 2023, which prompted the company to delay its long-term sales targets by two years. The company has also begun to close about 125 underperforming locations of its Champs banner. The retailer on Wednesday said its percentage of non-Nike brand sales in...
March 5, 2024
Running performance helped by mathematical research
A new mathematical model has shown, with great precision, the impact that physiological and psychological parameters have on running performance and provides tips for optimised training. The model grew out of research conducted by a French-British team including two CNRS researchers , the results of which will appear on March 5th...
March 1, 2024
Supersapiens abruptly stops glucose sensor shipments and membership services
Supersapiens, the company that specializes in glucose monitoring for athletes, let its customer base know via email about the termination of all memberships and the suspension of glucose sensor shipments. This decision is attributed to a broader “strategic restructuring,” as outlined in a message on the company’s website. Cycling Magazine
February 26, 2024
Noah Lyles signs record-setting contract with Adidas
The world 100m and 200m champion, Noah Lyles, has signed a record-setting deal with Adidas that will run through the L.A. 2028 Olympics. The exact dollar figures have not been disclosed, but it has been dubbed the richest contract in track and field since the retirement of Usain Bolt. Running Magazine
February 25, 2024
Peloton May Partner With Other Marathons + Content For “Performance Athletes” + Marathon Training – Peloton Buddy
In the latest Peloton earnings call, CEO Barry McCarthy discussed plans to cater towards “performance athletes” with marathon-focused content and new partnerships. McCarthy shared the company’s plans to provide special content centered around performance athletes, specifically those training for marathons. A significant part of this strategy involves strategic partnerships with...
February 15, 2024
Nike Is Laying Off 2% of Workforce as Company Works to ‘Right-Size’ Organization
After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to “streamline” the organization and would look to save up to $2 billion in costs over the...