LATEST RUNNING AND MARATHON NEWS

March 15, 2021

One Marathon Will Require Vaccination or Negative Test for Runners

As runners train to run in-person marathons again this year, one marathon is taking a step to institute new health protocols. This means each runner must have been vaccinated or have a negative test to participate.  Running With Miles

March 11, 2021

Adidas Pivots to China and E-Commerce

In a five-year plan released alongside its Q4 earnings on Wednesday, Adidas said it plans to double e-commerce sales to between $9.5 billion and $10.7 billion by 2025. The company will invest over $1.2 billion in the digital transition. Front Office Sports

March 10, 2021

Getting to the Bottom of the Runner’s High

We can stop crediting endorphins, the natural opioid painkillers produced by our bodies, for the floaty euphoria we often feel during aerobic exercise, according to a nifty new study of men, women and treadmills. New York Times (paywall)

March 4, 2021

Boston Marathon plan to hand out 70,000 medals for 2021 virtual race polarizes runners

The first 70,000 people aged 18 or older who sign up and pay a fee will be able to earn a finisher’s medal simply by covering the classic distance wherever they happen to be. They don’t even need to run — they can walk. USA Today

March 1, 2021

Adidas launches clip-in version of Samba street shoe

The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar

February 26, 2021

The Case for Running ‘Naked’: Ditch the Electronics for a Happier, Healthier Run

Most runners make their strides weighed down by watches, cellphones, iPods, and a whole assemblage of other smart wearables. But sometimes it’s better to hit the trail “naked” - without the distraction of gadgets. GearJunkie

February 25, 2021

The dos and don’ts of Strava

If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine

February 24, 2021

Fleet Feet adds five stores in 2020, makes key hires

Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media

February 23, 2021

Pocket Outdoor Media raises $150 million from Sequoia Heritage

Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios

February 18, 2021

A 3D-printed custom cycling shoe, the LoreOne, will launch in April

Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews

February 16, 2021

Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand

The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News

February 15, 2021

El Paso Marathon runners carry on through winter storm

The El Paso Marathon carried on Sunday despite a winter storm that brought snow to the region. Photos showed runners making their way through snow covered streets. KFOXTV

February 12, 2021

Norwegian Runner Sets New Record for Fastest Barefoot Half Marathon on Snow

Jonas Felde Sevaldrud, who is also a YouTuber who goes by the name Sevald, ran 13.1 miles in 1:44:58, breaking the previous record of 2:16:34, set by ‘The Iceman’, Wim Hof, in 2007 yahoo!style

February 10, 2021

If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.

Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running

February 8, 2021

Will women ultrarunners surpass the best men?

A new science paper explores the subject at great depth, and concludes that it's possible, but not likely. Podium Running

February 8, 2021

The 2021 London marathon is set to be the biggest yet with 50,000 places in the race – and another 50,000 places for the virtual event.

London Marathon runners are set to find out if they have won a place in this year's race. Evening Standard

February 4, 2021

Endurance sports tired of sitting on sidelines

The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune

February 4, 2021

Why are people online pretending they ran a marathon?

The Home Run Marathon is the Fyre Festival of races. InsideHook

February 4, 2021

Should listening to music during exercise be considered a performance-enhancing drug?

Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook

February 4, 2021

Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue

BusinessWire

February 4, 2021

Will major marathons actually come back this fall?

Signing up for a race right now is a weird mix of optimism and being in denial. Outside

February 2, 2021

New Balance’s CEO talks about digital transformation

Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia

January 27, 2021

The North Face Just Dropped the First Carbon-Plated Trail Running Shoe

After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook

January 25, 2021

‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect

Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...

January 14, 2021

Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise

The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News