LATEST RUNNING AND MARATHON NEWS
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March 15, 2021
One Marathon Will Require Vaccination or Negative Test for Runners
As runners train to run in-person marathons again this year, one marathon is taking a step to institute new health protocols. This means each runner must have been vaccinated or have a negative test to participate. Running With Miles
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March 11, 2021
Adidas Pivots to China and E-Commerce
In a five-year plan released alongside its Q4 earnings on Wednesday, Adidas said it plans to double e-commerce sales to between $9.5 billion and $10.7 billion by 2025. The company will invest over $1.2 billion in the digital transition. Front Office Sports
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March 10, 2021
Getting to the Bottom of the Runner’s High
We can stop crediting endorphins, the natural opioid painkillers produced by our bodies, for the floaty euphoria we often feel during aerobic exercise, according to a nifty new study of men, women and treadmills. New York Times (paywall)
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March 4, 2021
Boston Marathon plan to hand out 70,000 medals for 2021 virtual race polarizes runners
The first 70,000 people aged 18 or older who sign up and pay a fee will be able to earn a finisher’s medal simply by covering the classic distance wherever they happen to be. They don’t even need to run — they can walk. USA Today
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March 1, 2021
Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar
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February 26, 2021
The Case for Running ‘Naked’: Ditch the Electronics for a Happier, Healthier Run
Most runners make their strides weighed down by watches, cellphones, iPods, and a whole assemblage of other smart wearables. But sometimes it’s better to hit the trail “naked” - without the distraction of gadgets. GearJunkie
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February 25, 2021
The dos and don’ts of Strava
If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine
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February 24, 2021
Fleet Feet adds five stores in 2020, makes key hires
Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media
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February 23, 2021
Pocket Outdoor Media raises $150 million from Sequoia Heritage
Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios
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February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
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February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
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February 15, 2021
El Paso Marathon runners carry on through winter storm
The El Paso Marathon carried on Sunday despite a winter storm that brought snow to the region. Photos showed runners making their way through snow covered streets. KFOXTV
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February 12, 2021
Norwegian Runner Sets New Record for Fastest Barefoot Half Marathon on Snow
Jonas Felde Sevaldrud, who is also a YouTuber who goes by the name Sevald, ran 13.1 miles in 1:44:58, breaking the previous record of 2:16:34, set by ‘The Iceman’, Wim Hof, in 2007 yahoo!style
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February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
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February 8, 2021
Will women ultrarunners surpass the best men?
A new science paper explores the subject at great depth, and concludes that it's possible, but not likely. Podium Running
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February 8, 2021
The 2021 London marathon is set to be the biggest yet with 50,000 places in the race – and another 50,000 places for the virtual event.
London Marathon runners are set to find out if they have won a place in this year's race. Evening Standard
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February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
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February 4, 2021
Why are people online pretending they ran a marathon?
The Home Run Marathon is the Fyre Festival of races. InsideHook
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February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
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February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
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February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
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February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
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January 27, 2021
The North Face Just Dropped the First Carbon-Plated Trail Running Shoe
After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook
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January 25, 2021
‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect
Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...
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January 14, 2021
Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News