LATEST RUNNING AND MARATHON NEWS
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August 23, 2022
Usain Bolt Files Trademark for Victory Pose
Usain Bolt has just filed a trademark for his signature victory pose. The pose in question was first made known to the masses during his record-breaking run at the 2008 Olympics in Beijing. Yahoo Life
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August 14, 2022
‘Ultramarathon man’ Dean Karnazes attacked by coyote during 150-mile race
Acclaimed ultrarunner and author Dean Karnazes can boast some of the wildest accomplishments in endurance sports, but a coyote attack mid-race was a first for him. Karnazes was running Headlands 150-mile Endurance Run, a race held in Sausalito, Cali. Canadian Running Magazine
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August 11, 2022
Science Shows You Can Go Farther and Faster with Music
A new study in the Journal of Human Kinetics showed that listening to music during a running time trial led to a 10% increase in total distance covered, as well as a 14% increase in speed. There was also evidence of 8% lower blood lactate concentration in those who listened to...
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August 4, 2022
Adidas’ Operating Profit Plummets 28%, Faces Legal Battles
Adidas reported a 28% decline in second-quarter operating profit to $398.4 million due to suspending its business in Russia, pandemic-related lockdowns in China and Vietnam, and higher supply chain costs. The company was able to lock in a 4% increase in currency-neutral revenue. Net income fell to roughly $366.8 million...
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August 2, 2022
McLaren Steps into Sports Apparel with $450 Sneakers
McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team. FOS
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July 26, 2022
Adidas Slashes Outlook for Q2, Citing Slow Recovery in Greater China
The German sportswear brand on Tuesday said its recovery in Greater China has been slower than it expected since Q3 began, due to persisting Covid-19 restrictions. As such, Adidas said it expects revenues in Greater China to decline at a double-digit rate through 2022. Footwear News
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July 23, 2022
How to Make More People Fall in Love with Track and Field
In the lead-up to this week’s World Championships in Eugene, Oregon, USA Track and Field president Max Siegel said that he hoped the event would be a catalyst to enhancing the sport’s domestic popularity. The goal, according to a story in the Los Angeles Times, is to make track the...
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July 21, 2022
London Marathon changes policy for pregnant and postpartum participants
London Marathon Events has made immediate policy changes to make the event more inclusive. Participants who are pregnant or postpartum – including general entry participants and participants with a Good For Age or Championship place in the 2022 TCS London Marathon on Sunday 2 October – will now have the opportunity to...
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July 20, 2022
Survey Finds Runners Value Sports Sponsors More than the General Public
A survey from Elevent finds runners are more sponsorship savvy than the general public, including having both a more positive perception of sponsors and a willingness to engage with them. Elevent, a provider of sponsorship lifecycle management software, consulting services, and research, in the first quarter of 2022 conducted a...
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July 18, 2022
Inside the ‘crazy’ plan to boost track and field’s popularity before the 2028 Olympics
The series is part of a strategic plan formed by USATF and backed by World Athletics to take advantage of what it has called a critical six-year window in hopes of making track and field the country’s fifth-most-followed sport by the 2028 Summer Olympics in Los Angeles. AOL.com
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July 15, 2022
Ashley Paulson Sets Course Record at Badwater – Many are Skeptical
Ashley Paulson finished third overall, setting the female record with a time of 24:09:34, besting the 24:13:24 mark set by Patrycja Bereznowska in 2019. This result was, unfortunately, not without controversy. Many are questioning the validity of Ashley’s result, fueled by a past allegations of course cutting, a doping suspension,...
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July 14, 2022
Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...
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July 12, 2022
Sir Mo Farah reveals he was trafficked to the UK as a child
Sir Mo Farah was brought to the UK illegally as a child and forced to work as a domestic servant, he has revealed. The Olympic star has told the BBC he was given the name Mohamed Farah by those who flew him over from Djibouti. His real name is Hussein...
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July 8, 2022
Trail runners prefer to race the marathon distance or longer, new study finds
If you first experienced trail running in your mid-30s, you’re in good company. A new study on the training habits of trail runners reports that almost a quarter of athletes began exploring trails between the ages of 31 and 35. The research was conducted by the International Trail Running Association...
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June 27, 2022
Nike Q4 Beats Analyst Expectations Despite Russia Exit, China Pressures
Revenues in Q4 were down 1% to $12.2 billion compared to the prior year, with net income down 5% to $1.4 billion, or 91 cents per share. The Beaverton, Ore.-based company attributed approximately $150 million in expenses in the quarter associated with closing its Russian operations, and the transition of...
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June 22, 2022
INEOS and marathon runner Kipchoge to set up new cycling academy in Kenya
Cycling team INEOS Grenadiers have teamed up with marathon world-record holder Eliud Kipchoge to set up a cycling academy in Kenya as they look to tap into the renowned endurance of the local talent and create top level cyclists. Reuters
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June 16, 2022
Strava adds video uploads in latest platform updates
Strava is adding video uploads to its platform and will be rolled out over the next few weeks, officials confirmed. Video clips can be up to 30 seconds long and can be added to activity uploads. There’s no limit on how many videos can be uploaded. The tool is similar...
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June 15, 2022
Trail Races With No Laces: Naked Launches Slip-On Running Shoe
In addition to the laceless technology, the T/r features a proprietary sole design developed in conjunction with Vibram. Other noteworthy features include a knit cuff that keeps out debris, a curved carbon forefoot plate, Achilles bolsters, and a bonded (not sewn) TPU upper. Gear Junkie
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June 14, 2022
Jake Fedorowski Hated Registering for Races Outside Their Identity. So They Decided to Speak Up
With their newfound identification as non-binary came the desire to ensure they were properly represented in all facets of their life, including a near and dear space they routinely participated in: the sport of running. Mens Health
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June 14, 2022
Athletic Footwear Sales Have Declined — and the Market Is About to Get Promotional
Athletic footwear sales declined to start the year, and promotions could define the back half of 2022. For the first three months of 2022, athletic footwear sales totaled $6.09 billion, according to The NPD Group retail tracking service, down $546 million from the $6.65 billion mark the year prior. FN
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June 13, 2022
Adidas Sues Nike Over Alleged Infringement On Certain Technologies
Adidas is accusing Nike of copying some of its technologies, according to a lawsuit filed last week. In a complaint filed in a Texas District Court on June 10, Adidas claimed that Nike “knowingly and intentionally” infringed on nine patents related to Adidas’ proprietary athletic technology. Yahoo
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June 9, 2022
New Balance is suing Steve Madden over its 327 sneaker imitation
New Balance is taking Steve Madden to court. A complaint filed Tuesday to the U.S. District Court of Massachusetts claims Madden’s Chasen model sneaker from 2020 is a “deliberate knock-off intended to free-ride off the popularity of New Balance’s 327.” Input
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June 8, 2022
Nike is shutting down its Run Club app in China
Nike is deactivating its Run Club app in China, becoming the latest Western company to reconfigure its business in the world's second largest economy. In a statement to CNN Business, a Nike (NKE) spokesperson said that it would roll out a "localized" platform for Chinese runners in future, and continue...
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June 7, 2022
How Do Men And Women Differ In Post-Ultra Physiological Responses?
After ultramarathons, the body undergoes numerous physiological changes. A wonderful new study examined how those changes vary across athletes. While there are many similarities, the variance between men and women points toward very cool ideas for future physiology studies and training theory. Trail Runner Mag
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June 5, 2022
Runner sent the wrong way at Stockholm Marathon, still wins race
The leaders of Saturday’s Stockholm Marathon were in confusion and disbelief after being sent the wrong way for an extra kilometre. Felix Kirwa, Tesfaye Lencho Anbesa, and Merhawi Keste were pointed in the wrong direction by race officials around the 30 km mark of the marathon. Canadian Running