Latest Sports Breaking News
February 26, 2026
EXEC: Saucony Tapped into Both Performance and Lifestyle Sales to Drive 2025
The Saucony brand reportedly drove broad-based revenue growth across all categories, regions, and channels, resulting in a strong double-digit again in the fourth quarter. Performance, the majority of the brand’s business, was up over 20 percent for the period, with Lifestyle growing even faster, according to comments from parent company...
February 26, 2026
4iiii Launches New Viiiiva Heart Rate Monitor With Superior Battery Life and Comfort
COCHRANE, ALBERTA (February 26, 2026) /ENDURANCE SPORTSWIRE/ — 4iiii Innovations Inc., a leader in power-driven cycling performance, launches the newest Viiiiva Heart Rate Monitor, combining comfort, durability, and an exceptional 540+ hour battery life. Designed for athletes of all abilities, the Viiiiva uses a high-sensitivity chest strap to capture the...
February 26, 2026
Inaugural GFNY Salinas this Sunday
February 26, 2026 /ENDURANCE SPORTSWIRE/ - This Sunday, the inaugural GFNY Salinas will officially open the 2026 GFNY race season, bringing GFNY racing back to Ecuador’s Pacific coast. GFNY Salinas will be contested on a 110.8 km course with 878 meters of climbing. The race starts and finishes at Cerro...
February 26, 2026
Team Milk Brings Every Woman’s Marathon To New Orleans For Year Three
WASHINGTON, D.C.(February 26, 2026) /ENDURANCE SPORTSWIRE/ — Team Milk’s Every Woman’s Marathon, the only U.S. marathon designed by women, for women, will take place in New Orleans, Louisiana on February 28, 2027, bringing the event’s signature celebration of community, achievement and empowerment to the Crescent City. A USATF-certified course, the...
February 26, 2026
Salsa Cycles Named Official Bike of Rebecca’s Private Idaho
Partnership pairs Salsa’s adventure-first bike design with RPI’s iconic Idaho backcountry routes for the 2026 edition; Salsa to support the Be Good Foundation’s mission to enrich communities through cycling New partnership with RPI brings adventure-built bikes to America’s most beautiful gravel bike race. Sun Valley, Idaho (February 26, 2026) /ENDURANCE...
February 26, 2026
H2O Audio Releases Tri Run Open-Ear Headphones At $99
SAN DIEGO (Feb. 26, 2026) /ENDURANCE SPORTSWIRE/ - H2O Audio, a global leader in high-performance sport headphones and the pioneer in bone conduction technology, today launched TRI RUN, a $99 open-ear Bluetooth headphone designed for runners and cyclists. The new model joins the company’s TRI Series lineup and is available...
February 26, 2026
Roth debut for an exceptional athlete
ROTH. (February 26, 2026) /ENDURANCE SPORTSWIRE/ - “The buzz around Roth is like no other race... I'm really excited to experience all this first hand.” With these words, Kat Matthews describes what she expects in Roth in 2026. Now her wish is finally coming true. The highly decorated Brit is...
February 25, 2026
IRONMAN Global Athletes’ Choice Award Winners Announced for 2025 IRONMAN and IRONMAN 70.3 Triathlons
IRONMAN Les Sables d’Olonne-Vendée (France) and IRONMAN 70.3 Zell am See-Kaprun (Austria) triathlons earn top global honors There were approximately 250,000 race registrations across IRONMAN and IRONMAN 70.3 events in 2025 TAMPA, Fla. (February 25, 2026) /ENDURANCE SPORTSWIRE/ – IRONMAN has today announced the 2025 IRONMAN® and IRONMAN® 70.3® Athletes’...
February 25, 2026
Gold Coast T100 Triathlon To Host New ‘Performance Science Meets Business’ Leadership Summit
Gold Coast, Australia (February 25, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) will host a high Performance business summit on the eve of its upcoming Gold Coast T100 Triathlon on 21-22 March 2026, with Break Records, Even When You’re Down (BREWYD), a pioneering performance consultancy that applies elite...
February 25, 2026
SUPERTEAM Challenges the Amateur Model With “Live Like A Pro”
A $27,000 Contract for Age-Group Triathletes Not coaching. Not a club. A professional contract. Montreux, Switzerland (February 25, 2026) /ENDURANCE SPORTSWIRE/ — SUPERTEAM today announces what may be one of the most disruptive moves in modern endurance sport: a $27,000, contract-based professional triathlon team built exclusively for age-group athletes. The...
