Latest Sports Breaking News
January 29, 2022
Nick Willis Breaks the Four Minute Mile Barrier for the 20th Consecutive Year at the Millrose Games Wanamaker Mile
January 29, 2022 – New York, NY/ENDURANCE SPORTSWIRE/ - Tracksmith employee Nick Willis ran 3:59.71 in the Wanamaker Mile at the Millrose Games. The result marked the 5-time Olympian’s 20th consecutive year running at least one mile under the legendary four-minute barrier. The streak began when Willis first ran a...
January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
January 28, 2022
SPAERO Triathlon Partners With Legendary Athletes Craig Alexander OAM and Andy Potts
San Diego/ENDURANCE SPORTSWIRE/ - SPAERO Triathlon, a California-crafted technical triathlon brand, has announced partnerships with two icons of the sport, Craig Alexander and Andy Potts. From input in product design to leadership roles with the SPAERO ambassador and Elite Teams, their involvement with the newly-formed triathlon apparel brand will be...
January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
January 27, 2022
As events return, amateur athletes exercise their pent-up demand for travel
Destination athletic events are reporting big spikes in interest and selling out quickly. And there are reasons travel and competing in person in athletic events are among the things people particularly missed during the pandemic. Boston Globe (paywall)
January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
January 27, 2022
Stefan Petschnig Promoted to Chief Business Development Officer with Thomas Veje Olsen Taking Over as Managing Director of Europe, Middle East, And Africa for The IRONMAN Group —
TAMPA, Fla. (January 27, 2022) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is pleased to announce several leadership promotions within the company, including Stefan Petschnig to Chief Business Development Officer and Matt Wikstrom to Chief Partnerships Officer. In addition, Thomas Veje Olsen has been promoted to Senior Vice President and named...
