Latest Pro Cycling News
August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....
August 25, 2021
MYLAPS and Sportunity join forces to take event apps to the next level
Haarlem/Apeldoorn, 25 August 2021 - MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors. From 1 September...
August 25, 2021
GFNY Alpes Vaujany: Tough Climbs in the French Alps
NEW YORK CITY, August 25, 2021 - GFNY Endurance Sports Series returns to the French Alps for the second time this year with GFNY Alpes Vaujany this Sunday, August 29. The race has a long course of 121 km and a (non-competitive) medium course of 45 km. The long course...
August 24, 2021
CADEX Launches Race Handlebar, Expands into a New Component Category
CADEX, the manufacturer of high-performance cycling products, announced today the launch of a new product line category with the release of the CADEX Race handlebar. The bars weigh just 160g (size 420mm) and feature a CADEX-developed one-piece molding process. The CADEX Race handlebar is available starting from select authorized CADEX...
August 24, 2021
Enduro Bearings Hires SIMBOL Communications as PR Agency of Record
Oakland, California (Aug 24th, 2021) — Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR and communications services, effective immediately. During the past 25 years, Enduro has built a strong,...
August 24, 2021
BRAZILIAN VIRTUAL CYCLING and ROUVY announce the line-up of Brazilian ambassadors and further plans in the region
Brasilia, Brazil / August 24, 2021 - BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of offering athletes the option to remain competitive and sponsors to strengthen their brands in a completely new digital world. With the premise of VIRTUAL COMPETITIONS on REAL ROUTES, the BRAZILIAN VIRTUAL CYCLING held...
August 24, 2021
Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed
Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...
August 24, 2021
Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection
The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...
August 19, 2021
Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo
Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN
August 19, 2021
The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route
LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...
