Latest Pro Cycling News
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...

March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...

March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...

March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...

March 8, 2022
Showcased100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition to launching the company's first collection of snow products. Gwen van Lingen has joined 100%...

March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...

March 3, 2022
ShowcasedTucson Bicycle Classic THIS WEEKEND Brings Pro Teams, Novices Together for 3-Day Stage Race
March 3, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is excited to bring pro and novice cyclists together this weekend (March 4-6) for a challenging 3-day stage race! This race is in its 34th year, and has a reputation within the cycling community for being challenging, well-run...
February 22, 2022
ShowcasedVentures Endurance Announces Ride The Rockies Tour Locations
Denver, CO – February 22, 2022 /ENDURANCE SPORTSWIRE/ - Ventures Endurance, part of Gannett's USA TODAY NETWORK Ventures, announced the overnight tour locations for the 36th annual Ride The Rockies Bicycle Tour presented by Flexential. The six-day tour features more than 28,000 feet of iconic Colorado Rocky Mountain climbs including...

February 15, 2022
ShowcasedGran Fondo National Series Announces Travel Partnership with Movich Cycling
(Gettysburg, PA – February 15, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is announcing a new travel partnership with Movich Hotels in Colombia. More specifically, the partnership introduces Series riders to Movich Cycling, which organizes premier cycling experiences in Medellin. Along with on-site activations at select Gran Fondo National...

February 7, 2022
ShowcasedChamois Butt’r welcomes Aaron Apel from Gravel City Adventure & Supply Co. to its growing Operations Team
Pleasant Valley, MO /ENDURANCE SPORTSWIRE/ - Chamois Butt’r is growing its Kansas City staff to seven, with the addition of Aaron Apel. Aaron joins the Chamois Butt’r operations team to work directly with Chamois Butt’r Chief Operating Officer, Curt Shelman. “Aaron will focus on implementation of organizational and strategic initiatives that...