SaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
March 15, 2022
Rigorous Third-Party Testing Gives Athletes the Highest Level of Assurance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ – SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for clean sport, relying on high-quality ingredients and independent product testing since the company was founded in 2008. SaltStick continues this commitment with its new line of Race Ready electrolyte capsules.
The Race Ready line consists of two products: Race Ready Caps and Race Ready Caps Plus (formerly SaltStick Caps Plus). Both are Informed Sport Certified, meaning every lot is tested by third-party LGC Science before entering the market to safeguard against banned substances, providing the highest level of assurance to athletes, dieticians and coaches.
“A growing number of companies understand that clean sport benefits everyone and are stepping up to share the responsibility for maintaining a fair competing environment,” said Ben Hoffman, seven-time Ironman champion. “Professional athletes must go to great lengths to avoid accidentally ingesting a banned substance. Partnerships like Informed Sport require significant investment, but their certification offers tremendous assurance.”
Like all SaltStick products, Race Ready helps athletes maintain performance by replacing a full spectrum of electrolytes that closely mirrors the breakdown found in sweat. SaltSticks’s scientific formula and clean ingredients are designed to help minimize heat stress, fatigue and muscle cramping due to dehydration. Made specifically with elite athletes in mind, Race Ready products are formulated with sodium citrate to help reduce stomach discomfort.
Each serving of SaltStick Race Ready Caps Plus features the addition of 30 mg of caffeine for a legal ergogenic boost. Caffeine has been shown in many studies to act as an aid to sports performance, increasing sprint performance, strength, alertness and endurance.
“The commitment to clean sport is ingrained in our company’s DNA,” said Jess Cerra, professional gravel cyclist and vice president of product and community development at SaltStick’s parent company, Alete Active Nutrition. “So many elite athletes already rely on SaltStick to fuel their training and racing; we’re excited to take that commitment to the next level with our partnership with Informed Sport for the launch of Race Ready.”
The suggested use for Race Ready products is one (1) capsule with water every 30-60 minutes during physical activity. Race Ready products are available in two formats: 100-count bottles and 4-cap packets. To learn more, please visit the Race Ready Caps and Race Ready Caps Plus product pages.
Founded in 2006, SaltStick is a fast-growing electrolyte replenishment supplement company with a strong following among endurance athletes for in-competition and training activities. SaltStick helps everyone from weekend warriors to international champions maintain performance by replacing a full spectrum of electrolytes lost through sweat, and in a form and quantity the body can absorb quickly. SaltStick products are now sold in over 40 countries around the world. More information is available at www.saltstick.com.
About Alete Active Nutrition
At Alete Active Nutrition, we believe in the health benefits of living an active life. Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick, JoJé Bar, and Bonk Breaker, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life. Backed by American Pacific Group, Alete Nutrition hopes to build upon these investments with additional high-quality sports nutrition brands. Alete Nutrition is committed to the development and support of a diverse, inclusive, and collaborative community of athletes, and sees a tremendous opportunity to bring the benefits of athletics and sports nutrition to athletes of all sports, skill levels, genders, geographies, ethnicities, abilities, and backgrounds. Learn more at www.AleteNutrition.com.