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A Bright Future for Knog and Darby Communications

September 22, 2020

US-based PR agency tapped to launch the world’s most powerful silicone headlamp

September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering awareness of the new and disruptive Bilby 400 Lumen Silicone Headlamp.

Best known for its celebrated bike lights and accessories, Knog has created progressive, design-driven products since 2002. The Australian brand was founded by designer Hugo Davidson and engineer Mal McKechnie, who shared a vision to make “unboring” things. For the past 18 years, Knog has stood by this spirited motto, and has since expanded into the outdoor market with a line of futuristic silicone headlamps. Newest to the pack of marsupial-themed lighting accessories is the Bilby— the world’s most powerful silicone headlamp. What sets this headlamp apart? Its high-tech, versatile and modern design is unlike anything on the market. “We were thrilled when Eartheasy approached us about working with Knog to spread the word about this innovative product,” says Darby Communications Media Relations Director Suzanne Hermann. “Their team took a completely new approach in designing the Bilby, from the materials to the construction, and it shows – it’s totally unique. And who wouldn’t want to work with a brand that’s committed to making ‘unboring’ gear?”

Eartheasy, a leader in sales, marketing and distribution for brands in the outdoor and emergency preparedness markets, had a preexisting relationship with both Knog and Darby Communications. When tasked with increasing outreach and awareness of the Bilby headlamp in North America, Eartheasy recruited Darby for the project. “Given their track-record of success with product launches, bringing Darby on board for the Knog Bilby launch was an easy decision,” notes Aran Seaman, COO of Eartheasy Distribution. “We are all extremely excited to bring this revolutionary new headlamp to the North American outdoor market.”

For more information regarding Knog and the new Bilby 400 Lumen Silicone Headlamp, please direct inquiries to Katie Richter at katie@darbycommunications.com.

About Knog

Knog was founded in 2002 as an Australia-based outdoor product company. We are the lovechild of co-founders Hugo Davidson (designer) and Mal McKechnie (engineer) who shared the same vision: to make unboring things. Our products are not only for the city. Urban to us is modern, progressive, youthful, design-driven, daring and hedonistic. We like to sprinkle some of this urban flavor across all our cycling and outdoor products. Learn more about Knog at www.knog.com.

About Eartheasy Distribution

Eartheasy Distribution has served the sports and outdoors market as a specialty distributor for over a decade. With a network of 4,000+ independent and mass market retailers, they focus on a narrow range of high-quality products from innovative, international brands. Visit www.eartheasydistribution.com for more information.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Blyss Running, Feetures, FitRankings, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Ombraz Sunglasses, Outdoor Economy Conference, Poppy Hand-Crafted Popcorn, Sierra Designs, SylvanSport, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.