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2016 BolderBOULDER Race Packages Announced

January 6, 2016

BOULDER, COLO. (January 6, 2016) – BolderBOULDER, America’s All-Time Best 10K, today announced its 2016 official race gear. The race T-shirt design highlights a unique American Flag and Boulder Flatirons blend and the Skechers Performance Tee features a hand sketched BB10K logo showcasing aspects of the BolderBOULDER Memorial Day 10K Classic.

“Every fall our race merchandise takes top priority in our planning efforts.” said Matt Jenkins, Director of Marketing. “When people register for the race, our shirt designs are their first impression. We want to make sure they are always fresh and new while staying grounded in the history and personality of the race.”

The men’s and woman’s short sleeved tees are a cotton/poly blend shirt that gives a nice soft feel and reduces shrinkage in the wash. This year’s shirts come in a denim heather for men and a charcoal heather for women. The 2016 design merges the concepts of patriotism, the local landscape of Boulder and the soul of a road race.

The Skechers Performance men’s and woman’s high performance tech tee features a relaxed running fit and moisture wicking fabric. The men’s tee comes in a versatile grey, while the woman’s tee comes in a show stopping hot pink. It’s the perfect shirt for BolderBOULDER training, racing and beyond. The design was hand sketched by Anthem Branding based in Boulder, CO and the BB10K logo encompasses all of the BolderBOULDER elements including Folsom Field, the Flatirons and course entertainment to name a few. (See attached picture).

This year’s long-sleeved shirt features a simple diamond logo with a few of the race’s mantras including “Oh, Yes You Can!” and Live Bolder Run Boulder. The back of the shirt features a retro design that pays tribute to the great state of Colorado as well as the Flatirons and another one of the race’s popular tag lines Be Bolder, Run Boulder.

For the youth racers, a cheerful gold tee will be available in with kids’ sizes with the option to order an adult extra small or small Skechers Performance technical tees.

Anthem Branding in Boulder, CO designed the 2016 gear with creative assistance from Genesis Inc. Genesis Inc. has been the primary creative agency for the BolderBOULDER since 1979 and Anthem Branding has been a long-time merchandise production partner of the race.

If race participants do not want a tee with registration they have the option to donate the T-shirt value to the CU Scholarship Fund or donate the T-shirt to various humanitarian aid organizations.

Race registration includes choice of short sleeved, technical and long sleeved tee. The short-sleeved shirt package is $50, the long sleeved package is $55 and the Skechers Performance technical tee package is $65 through February 29th. Racers who want all three T-shirts have the option to purchase the Bolder package for only $80. Discounts are available for seniors, military and kids 14 years-old and younger. For more information and to register for the BolderBOULDER, please visit: www.bolderboulder.com

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