The IRONMAN Foundation Gives Back to the Greater Madison Community

September 3rd, 2014

Since inception, The IRONMAN Foundation® has provided more than $28.5 million in charitable givebacks to support global non-profit initiatives

TAMPA, Fla. (September 3, 2014) – The IRONMAN Foundation® Community Fund will distribute $79,400 in grant funding to initiatives and groups in the greater Madison, Wisconsin community in conjunction with the 2014 IRONMAN® Wisconsin triathlon taking place on Sunday, September 7. The IRONMAN Foundation’s contribution will provide support to non-profit needs and initiatives within the local community.

The IRONMAN Foundation, in partnership with the Firehouse Subs Public Safety Foundation (FHSPSF), will donate $14,400 to the City of Madison Fire Department to show support of first responder groups. This donation will be used to procure a total of six rapid intervention team packs, which will help protect and save firefighters’ lives during an emergency.  Said Division Chief Michael Dibble, “Instead of having just one engine east and another west of our city able to respond as ‘Rapid Intervention Team Engines’, we will have the capability to respond city-wide.  This will give our firefighters more confidence to mitigate emergencies, knowing we will always have a safety team available if they find themselves in trouble.  This grant will increase the odds of survival city-wide for our firefighters who put their lives on the line daily to serve the Madison Community.”

“Firehouse Subs Public Safety Foundation, along with The IRONMAN Foundation, is grateful for the opportunity to give back to those who loyally serve our communities,” said Robin Peters, Executive Director of FHSPSF. “As IRONMAN athletes prove that ’Anything is Possible,’ we feel that the mantra also represents what can be done to support the men and women who have dedicated their lives to protecting others.”

In addition to the FHSPSF grant partnership, The IRONMAN Foundation will give back $65,000 in volunteer and community grants in and around Madison, Wisconsin through the IRONMAN Foundation’s Community Fund.

Through 215 IRONMAN Wisconsin Foundation race slots, athletes have helped raise additional funds to support The IRONMAN Foundation Community Fund. Additionally, through IRONMAN Wisconsin Race for Free fundraising entries, eight athletes raised over $25,000 to support the Community Fund. The proceeds from the Community Fund then provide grant opportunities to non-profit organizations in the communities where U.S. IRONMAN events are held, and provided support to 36 community groups with a volunteerism component last year.

The IRONMAN Foundation also provides registered athletes with the platform to fundraise for the Foundation or a non-profit beneficiary of their choice as they train for their IRONMAN event. These athletes have signed up to participate in The IRONMAN Foundation’s Your Journey, Your Cause fundraising program.  Through their participation with The Foundation these athletes have been touched by something greater than themselves and are giving back to non-profit organizations to make their race experiences more than just crossing the finish line – they are racing for a cause.  IRONMAN Wisconsin Your Journey, Your Cause athletes have raised more than $80,000 for their respective causes in 2014.  The Foundation’s overall Your Journey, Your Cause program has collectively raised over $430,000 to benefit a range of non-profit organizations this year.

For more information on IRONMAN and The IRONMAN Foundation, please visit and For media related inquiries, please contact



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl®and IRONKIDS®. For more information, visit

About The IRONMAN Foundation

Since its inception in 2003, The IRONMAN Foundation® has made philanthropic contributions totaling more than $28.5 million dollars to numerous non-profit beneficiaries worldwide. The mission of The IRONMAN Foundation is: To leave IRONMAN’s legacy through philanthropy, voluntarism and grant making; by supporting various athletic, community, education, health, human services and public benefit non-profit organizations around the world. The IRONMAN Foundation is a U.S. registered 501(c)(3).

For more information contact



Contact Info

Ellie Seifert
(813) 868-5914

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